Steve Sherrick
Well-known member
RED is responsible for getting 4K+ to the masses. They have led that charge and it can be argued they have forced other companies to expedite their R&D in these areas. The potential downside for Red is now they have a target on their back. Now that the other players have come to the table (shown up to the gunfight as Jim says) they will try to look for gaps/weaknesses in Red's system and exploit that. I suppose it's all part of the process and I would assume it's something Jim was prepared for from Day 1. In the end, most of us will choose whatever is appropriate for the jobs we do, but I don't think Red is too far from solving some of the needs of the industry. It's just that it's about to get a bit more crowded in the 4k acquisition side of things. As long as they continue to innovate while also keeping in mind the implementation of those innovations, I think Red will be fine. You can't make everyone happy but can strive to make the majority of people happy.