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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Update......

im going to start calling the red mini mags "bullets" or "ammo"
reloading!
jk!
 
Brad Grimm said:
Young is the key word here. The old guard, as I call them, grew up shooting Arri. The next generation who grew up shooting on RED will shoot RED the remainder of their careers. I know I will. RED gave us cinema cameras that were within reach (and still do) when no other camera manufacturer would. That's not some thing that is forgotten.
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The difference in creative generations seems to be shortening from decades to years. If you, Brad, are over 30 years old . . . you are already part of the new Old Guard ;-)
 
Jarred Land said:
Hey Mark, that's not fair... we actually did take community feedback.. alot of it.... I actually left it up to you all... Remember the poll? More than 50% ended up saying I don't care or keep the name... so it was actually incredibly democratic.. more democratic than you would ever have anywhere else. Of course... anywhere else probably wouldn't push the boundries as far as we do... intentionally or not.

But listen.. I get it. it's a fucked up world. And it just got even more fucked up over the last month. Do we want to make our customer's lives more difficult than they need to be? of course not.

If we took the poll again, what would the outcome be? right now.. I bet it would swing heavily in your favor. Does that mean anything? Probably. Is that worth changing a name of a product that has already been released? I don't know, maybe.

RED is all about our customers.. I hope you can agree that we have done our best to prove that over and over again.
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Hey Jarred,

Sorry, I don't remember seeing a poll. But then I don't have time to read every post. I just remember the initial strong negative reactions, concerns about security, etc... then the option to go "stealth" then reading that the name was the name and it was already down the pike in terms of product release, marketing, etc. But please don't mistake my feeling about the name for not feeling like you guys are all about your customers. Clearly you are! That's one of the reasons I love being part of this whole shebang and keep investing in RED. You make amazing tools for filmmakers and you have demonstrated hundreds of times that you put your customers first. I just would love to see you guys move away from the militaristic macho stuff... still be cool and edgy... but in the words of Teddy Roosevelt, maybe "walk softly and carry a big stick!" You guys established a revolutionary/renegade/disruptive image early on and I get why. But now that you are well established as a technology innovator and industry leader, it feels like you could evolve the brand a bit to align to your stature in the industry. I actually think it would help secure more respect and acceptance of your products by those Arri fanboys... But it's your company and your brand so do what you think is best. I will love you guys either way :)

M
 
Mark Pedersen said:
You guys established a revolutionary/renegade/disruptive image early on and I get why. But now that you are well established as a technology innovator and industry leader, it feels like you could evolve the brand a bit to align to your stature in the industry. I actually think it would help secure more respect and acceptance of your products by those Arri fanboy
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thats great and all... But that's not who we are.

Saying we would be a better camera company if we stopped being RED is kinda like telling Bob Marley he would be a better musician if he shaved his head. Or telling Elvis he would be a better musician if he stopped wearing silly suits. Or telling Kurt Cobain he would be a better musician if he washed his clothes.

The only respect we work hard for is the respect for the images that our cameras produce. Nothing else matters.
 
Jarred Land said:
The only respect we work hard for is the respect for the images that our cameras produce. Nothing else matters.
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Hard to argue with this!!!

Listen, I started on a Scarlet MX not even 2 years ago. 50 shoots later, I'm eyeing a Weapon, a Raven, and who knows what else.

You guys have changed my life.

Clearly, you're doing something right!!!

Can't wait to see what you guys do next.
 
Jarred Land said:
thats great and all... But that's not who we are.

Saying we would be a better camera company if we stopped being RED is kinda like telling Bob Marley he would be a better musician if he shaved his head. Or telling Elvis he would be a better musician if he stopped wearing silly suits. Or telling Kurt Cobain he would be a better musician if he washed his clothes.

The only respect we work hard for is the respect for the images that our cameras produce. Nothing else matters.
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Can't argue with that. Rock on!

M
 
Mark Pedersen said:
I actually think it would help secure more respect and acceptance of your products by those Arri fanboys...
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I think a way of doing this is participating more on events like Camerimage. In France on every AFC show there is ARRI, why not be more participative to those events? Get in touch with more DP's event and not only with trade show goers?

Pat
 
I still have a couple years red armour on my dragon m, what happens to that when I upgrade to magnesium?
 
Jake Wilganowski said:
I still have a couple years red armour on my dragon m, what happens to that when I upgrade to magnesium?
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I believe the RED armor transfers over to the next camera when you upgrade it.
 
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