David Dennis
Well-known member
I can only assume that RED make a lot of their money via the accessories they sell. They're probably not making a hell of a lot on the camera's themselves ($6k for a Scarlet Fixed; where's the money in that). Hence, keeping the media propriety is in their best interest.
I don't think Jim has any particular need or desire to make massive profits on RED. He got $2 billion from Oakley; he recently put a link to his newly purchased Fijian private island on his web site (congratulations, Jim - please don't retire just yet
I strongly suspect that what you would find out, if you were able to examine RED's books, is that it's surprisingly engineering intensive to make things like the SSD adapter. In any event, making anything in such (relatively) small quantities is always very expensive. That's a big reason why products used by the film industry in general are mind-bendingly expensive. The reason we get specialized stuff at all is because a major part of the film industry is so mind-bendingly rich they can easily afford what they need, and precisely what they need, almost regardless of cost.
I can't help but wonder how much a SSD adapter with soldered in SSD chips like the MacBook Air would cost. If they are about to become as cheap as you say, this might be a viable opportunity for a third-party vendor and for customers who didn't need rapid interchangeability of SSDs. For people with small to no staffs, having enough capacity for one day's shooting plus and no need for data wrangling would be a huge advantage and the soldered in chips might make it more cost-effective.
Just a thought ...
D