Gunleik Groven
REDuser Sponsor
Yes, that is a powerful distribution arm with the up-coming PS4 system.
Sony has many good thing going for them, but they have messed up a couple of times before, mostly due to arrogance...
Remember how they ditched mp3?
Or the Beta story?
Or BlueRay? (It isn't really an infinite success, and there are reasons for that...)
But they own a great catalogue and have the manpower to do things right (given that h.265 is any good....)
But the strategy of first making "mastered in 4k" blueray films, sounds a bit like the "same old, same old".
Should've done that from the start (on back-catalogue)
Bluerays suffer from often NOT looking better than well made DVD's... amongst other things.
So if they use "4k" to finally push well made BlueRays, that is probably not the wisest of choices...
RedRay/Odemax sounds like the way to go, but as long as playback is limited to the RedRay player, it can be a year or two late to reach mass-market.
But Jim/Jarred seems to have a good capacity at positioning. Expect the unexpected, and superior quality...
(let's just have that .RED encoder and someway to look at the files available soon'ish, and let the Indies start distributing over Odemax, kinda in "not so long time" and there will be a significant gravity towards that platform.
Right now I guess it is a race to get the "iPod" solution that works "right" out the door, and the winner will have a bright future...