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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Apple's announcement...

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Honestly, I don't get all that fuss. I love my iphone and my ipad. Still I work and prefer building my own computers for editing. Windows works fine for me. Never any serious problems. I love choices. Apple dislikes choices (e.g. graphic cards, RAM...). Just my 2c...
 
Mike 'Fireman' Ross said:
Am I the only one made a little... uneasy... by that statement? You would think Apple would give the CEO of the company that's been driving 4K the last few years a *little* heads-up on their roadmap...

Mike
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That is not the Apple way.

Which is also a problem as they do not give roadmaps out, even to supposedly trusted partners.
 
Tim Morten said:
Ghz and GPU's are pure geekery? Oh dear, Apple might be the right brand for you my friend.
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The HP Z800 Box of the Flame-Suite I frequently work with is from 2010 and can do more in time than any super PC with the latest tech specs but missing a powerful software tool. Red's Epic is NOT utilizing the very latest tech and unquestionable a very powerful tool in the right hands. My comment about Ghz and geekery is targeted against the often heard equation latest tech = professionalism.

Obviously a wrong statement.

Apple knows that of course and is NOT abounding the pro. At least not me and 10.000 others who don't hang-up their creativity on tech specs. But I'm not saying that a new MacPro with all the latest goodies would be a bad thing.

Hans
 
Professional means being able to plan your hardware rollouts on your own time-frame not someone else's. It doesn't matter if Apple releases a computer "someday". Without being able to reliably predict and anticipate upgrades *when needed* Apple's approach is already dead.

If you need new computers today, you need new computers today. You should never put your own business at the mercy of another company when there are equal or better alternatives that don't dictate your schedule. We're ordering 5 new computers today or tomorrow. 1/3rd the price of a mac pro and just as fast--using the latest chipsets and hardware. An Intel Xeon is an Intel Xeon. An i7 is an i7. There's no reason to wait 5 years for a brushed metal case and out of date chips.

I feel bad for those who trusted apple. The apple you all remember died with Steve jobs. His sense of design and the importance he placed on design were traits passed to him by his father. Tim Cook is an efficiency expert. Not art, not passion, but numbers.
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Steve jobs had 2 years to update the mac pro. Look how long Apple stubbornly stuck to PowerPC long after it was dramatically slower than Intel. Look how Apple still has inferior graphics chip options even though programs like Premiere are heavily using GPUs. They've never really cared.

Steve Jobs killed Shake. The most popular professional compositing application on earth. They've never cared.
 
roryhinds said:
Apple make iToys. Just look at how they are developing there OS. Professionals use Linux and Windows, it's a cold reality that the sooner you accept the better off your professional career would be.

I've been using Mac's since 1991 and have waited and waited for them to bring out a top "xStation" machine but it will never happen. If you want a top level professional machine you have to go with a different OS, mainly Linux. There is a reason why all the top post software developers make Linux and Windows products. Autodesk Flame Premium, FilmLight Baselight, Mistika.... The true pros have been none Mac for decades.

I love my iPhone and my iPad, they are great but I would not want to finish a film in an iOS environment and that is what Mac OS Lion has become. They hid the Libarary file from the users directory... Come on people if you call yourself a profession then learn Avid, get a copy of CS6 and build yourself a dual boot Linux and Windows machine and watch how your career moves forward and Apple continues to make fantastic easy to use iToys.

Red please develope a Linux RedCineX Über Pro :-)
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While I don't disagree with some of your conclusions, I can't agree with the "true pros" comment. Many professionals have been and still are doing plenty fine on Macs. Choices are made for many reasons, not all of them based on specs. Comfort level, existing infrastructure, etc can all play roles.

And the other thing to consider is not everyone needs the latest and greatest to do professional work. I have worked with many professional editors still editing on Media Composer 4. That doesn't require a brand new Mac. In my opinion, there is no way to lump all professionals into a category as they work on such a wide range of projects, budgets, genres, etc.

Craig Schober said:
I hate to break it to a forum of professionals but Apple is not on the way out - professionals are on the way out. There will always be expensive toys for elite artisans and technicians but those markets will continue to shrink. Maybe I'm wrong and the release of the Red One actually increased the size of the professional market but as I see it, the pro market just shifted it's definition to accommodate more content creators. That might sound like more pros until you step back and see that most Mac users are content creators too.

I think Apple is still on the right track. Big and expensive (relatively speaking) tech is never going to be the end game because it will never get into enough hands to disrupt lethargic, lazy markets. Any company that is truly pushing innovation rather than just counting beans knows this. Apple and Red might not need each other technically but they share that culture so it is inevitable that they will both serve the same large community together.
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I get confused when I see these kind of statements. Again, as I mentioned above the term professional can cover a wide range of people, from the professional who is a one-man company in his home studio through to the big companies that do large budget projects that employ thousands of people. I don't see a need to dismiss professionals. If the tools get smaller, cheaper, better then professionals will choose those tools if it helps them do good work. The professional part is all about how you go about your business. Someone who takes the time to learn their craft, who is constantly trying to get better, and is acknowledged by others to be competent at what they do is in my eyes a professional. Usually if one meets those criteria, they are also getting paid for their work. There are of course exceptions to that rule. If a world famous professional photographer decides to take on an assignment that doesn't involve pay but is something they want to do because they are passionate about it, that doesn't make them any less a professional.

So, while Apple may have a vision of what the professional will be in years to come, the only reality that matters is how you perceive yourself. I can work on small projects out of my small, modest home studio and still consider myself a professional just as much as when I'm out working on sets of movies and TV shows.
 
I think Jims intention with this thread was not again a discussion about MacOS vs Windows vs Linux etc. He wants the best tools for his RED workflow. It‘s that easy ...

Apple has done something right the last 15 years, more than $100 Billion cash and no silly acquisitions. Before that time they covered the high end niche market and then tried to enter the consumer market. That went wrong we all know. Now it‘s vice versa and they are doing well. I have no doubt that they‘ll launch 4K high performance hardware when the time is right (12-24 months?) and they can sell millions not thousands for less than $4k. Don‘t expect anything else from Apple...
 
Jarred Land said:
This is what I am afraid of.. and the worst part is you are completely right.

I like to judge the strength of a brand by where a companies logo ends up. Stickers. Not the strength of their stock.. not the strength of their bank account, but to judge the strength of a companies brand * more specifically how much a brand is loved ) by stickers.

Companies that have the passionate support of their customers, to the extent that the customers are willing to put stickers of the companies logo on their most prized possessions, says a tremendous amount about the company.

Think about how rare that is. ( and think how incredibly rare it is that Jim did it twice )

Apple used to be like that. Really. You used to see people drive around with that little white apple sticker that you would get with a new mac on the back of their car , and being a mac user even seeing that on some other car you would feel kinda proud.

I haven't seen a new one of those little stickers placed on a car for awhile.. nor had that proud feeling.

I just want those days to come back.
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love you guys :)
 
Claus Mueller said:
I have no doubt that they‘ll launch 4K high performance hardware when the time is right (12-24 months?) and they can sell millions not thousands for less than $4k. Don‘t expect anything else from Apple...
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And you're ok with a 96 month release schedule for professional hardware!?
 
Hackintosh time :)
 
Jarred Land said:
He would line the big roll of 3m paper on the plotter and print each one out and then cut each one and i would laminate them, we would do that in the middle of the night, each and every week as we waited for some code to cook or some hardware to come out of the oven. Pretty Crazy.

So all of you that have those old stickers, there was ALOT of love put into each and every one of them.
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That's amazing. More ways in which RED show's what a golden business is. How down time is spent says a lot.

Surely they're gone to automation now years later, but damn if I'm not going to purchase a handful of stickers right now just because of this post. Love it.
 
Am I the only one that's excited for the 3K screen on the new MBP? It could be a great portable DIT machine! If you can live without rocket, that is.
 
What is professional? I know what you mean, but it simply does not make sense for Apple to sell a few thousand high end computer. The new Macbook Pro or even the old MacPro is „professional“ enough for the vast majority of „Professionals“ at least today...

Gavin Greenwalt said:
And you're ok with a 96 month release schedule for professional hardware!?
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at least with all our whining they took away the "new" tag....that's some progress I suppose lol
 
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