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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Final Cut Pro X Released

I've just got off the phone to a Senior Apple specialist. Im not going to breach a confidence but Im reassured to a degree. The message is there are significant updates expected in the short term, the aim is to make this Pro not an iMovie replacement. There is expected to be significant third party development of plug in features to give us what we need.

I have suggested it is critical to the professional community for word to reach us on what the roadmap actually is...........Over to Apple.
 
Dave Blackham said:
I've just got off the phone to a Senior Apple specialist. Im not going to breach a confidence but Im reassured to a degree. The message is there are significant updates expected in the short term, the aim is to make this Pro not an iMovie replacement. There is expected to be significant third party development of plug in features to give us what we need.

I have suggested it is critical to the professional community for word to reach us on what the roadmap actually is...........Over to Apple.
Click to expand...

I would be pretty surprised if there wasn't some sort of official response by the time we all wake up in the morning.
 
Tim Morten said:
This will not be a quick fix.

http://vimeo.com/25645130
Click to expand...

Your post implies that this video illustrates a range of hard problems Apple needs to solve. But what does it really show? For the most part, it shows that there are a couple of codecs that aren't supported yet, that Apple's solution for providing third-party tools with access to sequence data hasn't dropped yet, and that there's no multicam yet.

Yes, the stuff that's missing is important. But there's not actually that much of it.
 
promo_final_cut_pro_x.jpg

It sure did...
 
For $299 it plain to see what Apple road map is. They'll sell it for $49 soon just like their other apps. Then in time they'll give it away with itunes purchases. Eventually you'll get it free when you're kids buy a happy meal. When that happens it will finally be "Final Cut Awesome" :(
 
Chris Kenny said:
Yes, the stuff that's missing is important. But there's not actually that much of it.
Click to expand...

Despite your rosy colored glasses, there is a LOT of work involved in fixing all of these issues. I make this assertion based on 20 years of software development experience. Saying "there's not actually that much" may make you feel better, but you've got a long wait ahead of you.

Cheers,
Tim
 
Anyone willing to wager?

(1) Within the week, Apple will publish a statement addressing just about all of these concerns.
(2) It will apologize for the screw-up.
(3) It will reiterate Apple's total commitment to the pro market.
(4) It will provide a roadmap for adding the missing features to FCP X.
(5) It will probably talk about continuing to support FCP 7 (though sales may be over for good).

I get it that FCP 7 users are at a complete loss: how the hell are they supposed to upgrade to this?!

I get it that they are considering abandoning the platform.

What I don't get is all these knee-jerk reactions. FCP is dead. FCPX = iMovie. Apple now hates the pro market. There will be a mass exodus. Apple is doomed.

None of these are true, and this thread will prove to be a very interesting read in a year or so.

I'll say it again: we'll know one hell of a lot more within the week. How do I know? By following Apple. If there's a bad situation (iPhone 4 antenna issues; location data storage "scandal;" MacDefender trojan attack; LodSys patent lawsuits), Apple will spend a week or so to deeply analyse the situation, and then they will come up with a real answer.

Steve Jobs is probably giving half a dozen people a very hard time as we speak. Some people won't spend too much time away from the office until this shit is worked out. There will be an answer. And some people over here will need to eat their words.
 
András Puiz said:
Anyone willing to wager?

(1) Within the week, Apple will publish a statement addressing just about all of these concerns.
(2) It will apologize for the screw-up.
(3) It will reiterate Apple's total commitment to the pro market.
(4) It will provide a roadmap for adding the missing features to FCP X.
(5) It will probably talk about continuing to support FCP 7 (though sales may be over for good).
Click to expand...

i agree with all of your points except for number 2. apple never apologizes for their own engineering decisions. remember iphone 4 antennagate?
 
András Puiz said:
Anyone willing to wager?

(1) Within the week, Apple will publish a statement addressing just about all of these concerns.
(2) It will apologize for the screw-up.
(3) It will reiterate Apple's total commitment to the pro market.
(4) It will provide a roadmap for adding the missing features to FCP X.
(5) It will probably talk about continuing to support FCP 7 (though sales may be over for good).

I get it that FCP 7 users are at a complete loss: how the hell are they supposed to upgrade to this?!

I get it that they are considering abandoning the platform.

What I don't get is all these knee-jerk reactions. FCP is dead. FCPX = iMovie. Apple now hates the pro market. There will be a mass exodus. Apple is doomed.

None of these are true, and this thread will prove to be a very interesting read in a year or so.

I'll say it again: we'll know one hell of a lot more within the week. How do I know? By following Apple. If there's a bad situation (iPhone 4 antenna issues; location data storage "scandal;" MacDefender trojan attack; LodSys patent lawsuits), Apple will spend a week or so to deeply analyse the situation, and then they will come up with a real answer.

Steve Jobs is probably giving half a dozen people a very hard time as we speak. Some people won't spend too much time away from the office until this shit is worked out. There will be an answer. And some people over here will need to eat their words.
Click to expand...

The issue is not whether FCPX can be fixed someday. The issue is that Apple sent a message by releasing FCPX with consumer level features and not professional level features. The message is that consumers are their first priority. This makes a lot of business sense for them. But don't kid yourself: even if Apple eventually addresses the maelstrom that FCPX created, they are not suddenly going to value the niche professional market over the consumer market that is clearly their sugar-daddy. We are destined to forever be an afterthought for Apple, just like we clearly were with FCPX.

Adobe, Avid, Autodesk, and Assimilate are all examples of companies who cannot afford to treat the professional market as an afterthought - we are their sole market, and they do not generate the bulk of their revenue from a phone. Where Apple has a reason to focus on consumers first, these companies do not. If FCPX had been great, these fears would have been allayed. Unfortunately, the FCPX launch product is totally and completely non-viable in a professional setting. As a result, many will continue to shift their investment to non-Apple products, even after Apple announces that they plan to roll out fixes for the inexcusable litany of missing features.

The message has already been sent - it cannot be undone.
 
Tim Morten said:
Despite your rosy colored glasses, there is a LOT of work involved in fixing all of these issues. I make this assertion based on 20 years of software development experience. Saying "there's not actually that much" may make you feel better, but you've got a long wait ahead of you.
Click to expand...

Multicam is non-trivial, and I wouldn't be surprised if that took until the next major release. But with respect to EDL/OMF/etc. it seems like Apple's approach is just going to be to release an API, and let third parties handle specific formats. And based on the fact that they apparently told Philip Hoddgets that there would be such an API before they shipped, it's not like they started working on this last Tuesday. For all we know, it could be 80% done already. Video output is also likely not something Apple started working on last Tuesday, and as I noted previously, it's not implausible that it's simply waiting on Lion.

So, yes, if you assume Apple did no work on these features at all prior to last week's release, it's going to be a while. But multicam is about the only major omitted feature I believe that might plausibly be true of.
 
Tim Morten said:
The issue is not whether FCPX can be fixed someday. The issue is that Apple sent a message by releasing FCPX with consumer level features and not professional level features. The message is that consumers are their first priority.
Click to expand...

Apple did not send such a message. Some people have merely chosen to see such a message in actions that have alternative explanations.
 
András Puiz said:
Anyone willing to wager?

(1) Within the week, Apple will publish a statement addressing just about all of these concerns.
(2) It will apologize for the screw-up.
(3) It will reiterate Apple's total commitment to the pro market.
(4) It will provide a roadmap for adding the missing features to FCP X.
(5) It will probably talk about continuing to support FCP 7 (though sales may be over for good).

I get it that FCP 7 users are at a complete loss: how the hell are they supposed to upgrade to this?!

I get it that they are considering abandoning the platform.

What I don't get is all these knee-jerk reactions. FCP is dead. FCPX = iMovie. Apple now hates the pro market. There will be a mass exodus. Apple is doomed.

None of these are true, and this thread will prove to be a very interesting read in a year or so.

I'll say it again: we'll know one hell of a lot more within the week. How do I know? By following Apple. If there's a bad situation (iPhone 4 antenna issues; location data storage "scandal;" MacDefender trojan attack; LodSys patent lawsuits), Apple will spend a week or so to deeply analyse the situation, and then they will come up with a real answer.

Steve Jobs is probably giving half a dozen people a very hard time as we speak. Some people won't spend too much time away from the office until this shit is worked out. There will be an answer. And some people over here will need to eat their words.
Click to expand...


I truly hope something like the above scenario happens.
Apple is better than this. FCP and it's users also deserve better.

Brian Timmons
BRITIM/MEDIA
 
JanneJansson said:
Nevertheless, FCPX is a turd on Apples lawn.
Click to expand...

FCP X is a solid foundation on which to build the next decade of Final Cut Pro releases. Some people are complaining that they can't reasonably move into the house built on that foundation yet because there aren't any stairs connecting the floors, and really the first floor isn't enough space for them, by itself. This is perfectly reasonable. But the present lack of stairs should not be taken as an indication that the foundation isn't solid, or that the builder doesn't care about people who need access to the second floor.

As far as I can tell this whole firestorm essentially comes down to an elaborate theory built on a misunderstanding of how Apple approaches initial product releases. Apple probably should have seen this coming and communicated better, but being open about future plans is not Apple's default behavior, so their failure in this respect is not all that surprising.
 
Chris Kenny said:
Apple did not send such a message. Some people have merely chosen to see such a message in actions that have alternative explanations.
Click to expand...

FACT: Support for iMovie, Facebook, and iPhone exist in FCPX on day 1
FACT: These are consumer features

FACT: Support for XML/EDL, OMF, Multicam, Tape, broadcast monitoring, FCP7 import do not exist in FCPX on day 1
FACT: These are professional features

FACT: Apple chose to implement the above referenced consumer features before the above referenced professional features

Clear, obvious, inarguable conclusion: Apple put consumers before professionals with the first release of FCPX.

You're taking the fanboyism beyond credible in trying to contradict this. But best of luck to you.

Cheers,
Tim
 
Chris, I disagree. FCPX is not a solid foundation at all. I for one simply don't like its design philosophy or its approach to editing. In my view, Apple will need to abandon many of the current features of FCPX if it is to win back the serious editor.
 
Apple did screw up.

First, it ditched FCP7 before making FCPX mature enough to replace it. A parallel run seems like an obvious need.
Second, developing a way to import FCP7 projects into FCPX may be hard or nearly impossible... But also necessary.
Third, the way FCPX is advertised as a replacement for FCP7 is a serious misrepresentation. It should be treated as a future pro app with an initial semi-pro release.

I hope Apple realises this now. The middle one may be tricky; the other two are dead simple to fix.
 
Tim Morten said:
FACT: Support for iMovie and iPhone exist in FCPX on day 1
FACT: These are consumer features

FACT: Support for XML/EDL, OMF, Multicam, Tape, broadcast monitoring, FCP7 import do not exist in FCPX on day 1
FACT: These are professional features

FACT: Apple chose to implement the above referenced consumer features before the above referenced professional features

Clear, obvious, inarguable conclusion: Apple put consumers before professionals with the first release of FCPX.

You're taking the fanboyism beyond credible in trying to contradict this. But best of luck to you.

Cheers,
Tim
Click to expand...

I respect your opinion, but I think your conclusion is a gross misinterpretation.

iMovie had previously been rewritten, so one assumption might be that when rewriting FCP and including and/or expanding some iMovie features, they simply re-used portions of code. In that scenario interoperability is an inherent trait while the other pro features would need to be further developed and later added. That development requires more time and we find ourselves here, waiting for features already in development to be released. This is why I believe the required updates are not as far off as you seem to think.

True, iMovie was updated before FCP and you can take from that what you will, but interoperability between two new architecture applications is much simpler to achieve than updating or adapting old technology to fit the new architecture. It seems to me that is a more rational explanation for these circumstances than what you claim.

I'm not trying to talk you back from the ledge because I respect your decision. It is your rhetoric that I take issue with. It's FUD IMHO.

At the end of the day you either believe Jobs when he says Apple is dedicated to the Pro market, and you believe that there are buildings full of some pretty smart engineers in Cupertino (including Ubilios), or you believe that Jobs is a liar and his engineers are morons. I think Jobs may bend the facts to suit himself a bit, but I can't believe that Apple engineers are total buffoons. There is far too much evidence to the contrary in millions of hands right now.
 
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