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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

REDRAY Comments

Sony had to deal with huge litigation with its Betamax product back in the day. The studios/networks all claimed it would
destroy their profits by being able to record. Not sure if that affected Sony's licensing decision.
It's funny how many of us were stuck at the rental stores with a tiny rental section compared to VHS.

Arri will probably license from Sony, so that's a good market for them, and many other ASian competitors, so perhaps it's in their best interest to keep it closed, for now.
 
Christopher Mills said:
Ok.. Here's what I want to know (these are leading questions, but I want clarification):

1) Does this device do anything for me on a set?

2) Does this device do anything for me in my pre-delivery workflow (Editorial before delivery)

3) Does this let me watch projects I have shot in 4K on a 4K monitor?

4)Does Odemax function as a competitor to other online means of direct marketing projects I produce?

5)Does Odemax function as a subscription service for me to watch other 4k content, or is it intended to be pay per view

6)Is REDlaser intended to return to front projection home theater, instead of Plasma or LCD screens or rear projection screen systems?
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This is one of those devices where you'll be able to imagine and create new ways to use it. That said:

1. Maybe. You could encode dailies as .RED or .MP4 and fly those over to a REDRAY.
2. Yes. You'll be able to review dailies, cuts, etc....
3. Yes.
4. Maybe.
5. Jarred stated that it does support channels. To what degree that "subscription" can be controlled we don't know. Jon might be able to answer that.
6. The RED laser projectors in the works are designed for front projection. They are being designed for both theatrical and "home" use, which could also mean colorists suites, etc...



Stuart English said:
Yes
No
- because real time 4K .RED file playback requires a REDRAY player.
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Thank you Stuart. I was looking for that information.



Jon Farhat said:
You can try to save 20% by not going with Odemax to manage the accuracy of the Box Office, handle your own licensing, build your own site, CDN delivery system, built in scheduling... but I'd imagine you'd be spending more than 20% of the gross receipts. If you wish to send a Flash disk of your movie, and it's encrypted as an Odemax asset, the DRM can still be managed online, to unlock that asset to any time you wish. Otherwise, you'll be creating a new asset everytime you change the viewing rules of who and when a movie can be seen.
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Thank you Jon. It's great to know that the DRM can be managed online when using physical media. That's perfect. It sounds like a great tool where you can have a project show for a duration of time, manage number of plays, and protect your content.
 
Well said Mark! Thank you.
j.



Mark L. Pederson said:
I'm assuming the ODEMAX can distribute key files to unlock encryption separately from encoded film content. So, like KDMs - one only needs a tiny file to unlock for additional screenings, etc. - the venue does not have to download the encoded .RED file again. If this is the case - there's already a HUGE advantage for distributors with respect to distribution expenses - as there are a few companies currently milking the KDM file creation & distribution business - and trying hard to keep it as a "dark, secret art" - even though it takes less than 30 seconds to create a KDM if you have the server certificate or serial number. Automating that, and giving the control directly to distribution companies ... and even content creators ... is significant.

ODEMAX, as a content distribution platform, just rolled all the advantages of DCPs and traditional download VOD platforms into one. EVEN if you only screened HD or 2K out of the 4K .RED files prior to broader access to 4K panels and projectors - there appears to be some significant advantages over any other content delivery platform I can think of.

I'm crazy excited about ODEMAX. Most likely ... it will have a greater impact on RED's future than the Dragon sensor. It's not exactly going to hurt SONY either :)

It's the perfect time to disrupt the content delivery platform models - and the content distribution business in general.

We are rapidly heading to a new age of content distribution. It's all about the platforms. Since all distribution companies have access to the same platforms (iTunes, Netflix, Amazon, Xbox360, ODEMAX), etc. - basically ... the significance of an actual "distribution company" is going to be about a) MARKETING and RELEASE STRATEGY and b) investing/financing and/or co-financing films

For decades - indie filmmakers have been robbed blind by a sea of middle-men and the industry accepted corrupt accounting practices which are - plain and simple - WHITE COLLAR CRIME that nobody is motived to stop. The producer is the last to get paid, if ever, with respect to profits.

Things are going to get very interesting :)
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Elsie N said:
'-) Had to look up jizz on wikipedia. Made me laugh. '-)
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Remember the cantina band in Star Wars? They were described as "Jizz Wailers" in the Star Wars lexicon before the word became synonymous with bodily fluids. Now they don't use that word in the Star Wars universe.
 
Wow the more I learn about ODEMAX the more attractive it sounds... well done guys this is revolutionary!

So with all this 4k delivery does that mean Red will release a cost effective RedRocket that works with 6K R3D footage?
The current RR is so long in the tooth and cost prohibited.

Could they make R3D a render format so VFX can stay in the R3D format and use a RedRocket for acceleration?
 
L. Langer said:
Remember the cantina band in Star Wars? They were described as "Jizz Wailers" in the Star Wars lexicon before the word became synonymous with bodily fluids. Now they don't use that word in the Star Wars universe.
Click to expand...

Suddenly, their mouths make sense. Sorry to derail everyone. Carry on...
 
I really like this idea. I have a YouTube channel that i post just 4k videos on the side and and now it's going to be great to have a channel on Odemax where i can post 4k content and it will actually look good. Jared you guys are really on to something. Thanks for being trail blazers.

Jarred Land said:
In my opinion... what you watch in the future isn't going to be by accident.

I don't goto Youtube that often because i am bored and want to find something to do.. most of the time I am either linked there or find a link from something that interests me on a website somewhere. I think that is the way it will be.. even on the big production stuff, and I think it will be the better way. Odemax has channels.. people will subscribe to channels. Remember Odemax lives in the cloud.. you will be able to send emails and links and there will be " best of " websites that will automatically send stuff to your player ( if you want it to )
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Jon. can you talk to the following:

1. Your box office control systems you will have in place? We have an explosion in small venue theaters here in Portland, OR (an ODEMAX city yes!) these venues opt for smaller 50 seats and serve gourmet food. Beer, etc. Curious how one can track box office with your system. Obviously separate from the Red Ray Player and part of the fee structure?

2. How does one obtain a channel? Say I wanted to buy and install 100 Crimson projectors in 100 Cities to create my own Indie Theatrical Chain via small venue exhibition... (something Ive been hoping to do with this for years)

thanks for your time
 
I'll bet there are some very happy BT R-1 owners out there about now... happy they bought the 4k camera rather than something less.
 
Funny question: What is the pronunciation of Odemax...is it Oh-duh-max?

Just making sure. I mentioned Jim's name wrong many times before being corrected by a friend of his, who said, "it's Juh-nard, not Jah-nerd." D'oh. ;-)

Kevin
 
Mark L. Pederson said:
I'm wrapping hy head around the massive positive impact for small theaters - however - something is nagging at me ...

I put my film up - let's say I have the choice to establish VOD/download price at $10.00 ($7 for me $3 for ODEMAX) ...

How am I protected from a small theatre - (think art house) - from just buying a player and downloading for $10 - and then charging for tickets for 300 people to watch in their theatre - and no paying me anything. I just get $7 and they sold 300 tickets.
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This is a good question which no one has answered. And I don't think it applies only to small theaters but large theaters as well - is Odemax planning a tiered licensing structure, and, if so, how will they enforce it? And, if not, then how does this access benefit the content provider at all?

While creating a direct pipeline from content providers to big screens seems like a really good idea in theory, it seems like the content aggregator, with hundreds or thousands of films in their library, will be the beneficiary, not the content provider, who may have a few titles, unless there is a structure in place to protect the content provider and some transparency to that structure...I still can't see how the content provider gets paid in this scenario.

If this issue is still being weighed and considered, I can accept that answer for now. But I would like to hear more about Odemax' thinking on this subject. It's a little tough to get excited about this pathway until we have a clear answer on this. I believe Odemax and certainly RED are in the producers' camp. But I also feel that, as usual, Mark has tagged the crux of the biscuit - and I would be very interested in hearing from Odemax.
 
Mark L. Pederson said:
I'm wrapping hy head around the massive positive impact for small theaters - however - something is nagging at me ...

I put my film up - let's say I have the choice to establish VOD/download price at $10.00 ($7 for me $3 for ODEMAX) ...

How am I protected from a small theatre - (think art house) - from just buying a player and downloading for $10 - and then charging for tickets for 300 people to watch in their theatre - and no paying me anything. I just get $7 and they sold 300 tickets.
Click to expand...

One channel for home viewing and other for theatrical distribution with no works being on both at the same time and players/accounts can only be registered for one channel. That way your indie film could be theatrical for four to six months at a specific price and then plop over to the home channel where the masses can view it. Just my own speculation...
 
Kevin Wild said:
Funny question: What is the pronunciation of Odemax...is it Oh-duh-max?

Just making sure. I mentioned Jim's name wrong many times before being corrected by a friend of his, who said, "it's Juh-nard, not Jah-nerd." D'oh. ;-)

Kevin
Click to expand...

And how was the name derived? OnDemandE...MAX.
 
It's all really cool guys! It sure looks like a real game-changer. :yesnod:

Can you give us little more information about the .RED media format?
 
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Something really cool is you can see where your movie is scheduled for download, go to that theater and watch the movie with the customers. Great way to get unfettered feedback.
 
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