RED / Nikon Z-Cinema

[fgonz031]

Is the beginning of the end of RED as a brand?

(210) Application number：Appl.No.2025-14319
(220) Filing date：Feb.13,2025
Date of rise of prior application right：Feb.13,2025
(441) Date of publication of application：Feb.21,2025
Trademark (for search)：§Ｚ　ＣＩＮＥＭＡ
(561) Pronunciation (Reference Information)：ZETTOSHINEMA，ZETTO，SHINEMA
(531) Classification of figures, etc.：27.5.1.26 ; 27.5.4 ; 27.5.21
(731) Applicant
Name：NIKON CORPORATION
Address or residence：Shinagawa-ku, Tokyo Metropolis
(740) Representative
Name：MIYAJIMA, Manabu
(740) Representative
Name：MOTOMIYA, Teruhisa
(740) Representative
Name：SARUYAMA, Jumpei
(500) Number of classes：1
(511)(512)[Classes of goods and services and designated goods or designated services] [Similar group code (reference)]
9A moving picture camera and its part And a furnished accessory, cinematographic machines and apparatus, apparatus for editing cinematographic film, digital cinema cameras and their parts and fittings, photographic machines and apparatus, cameras and their parts and fittings, digital-cameras and their parts and fittings, camcorders, and its part And the adapter for attaching a furnished accessory, optical machines and apparatus, a camera lens, the lens for moving picture cameras, digital cinema lenses for cameras, the lens for digital camerases, the lens for camcorderses, the strap for camerases, and cameras to a tripod, tripods for cameras, the case for camerases, [ the strap for moving picture cameras, and a moving picture camera ] The adapter for attaching the adapter for attaching to a tripod, the tripod for moving picture cameras, the case for moving picture cameras, the strap for digital cinema camerases, and digital cinema cameras to a tripod, digital cinema tripods for cameras, the case for digital cinema camerases, The adapter for attaching the adapter for attaching the strap for digital camerases, and digital cameras to a tripod, the tripod for digital camerases, the case for digital camerases, the strap for camcorderses, and camcorders to a tripod, the tripod for camcorderses, the case for camcorderses
10B01 11B01
https://www.j-platpat.inpit.go.jp/.../JP-2025-014319/40/en

 

[Brian Timmons]

This is what Nikon's official press release states:

z-cinema

Shop the latest mirrorless & DSLR cameras and NIKKOR lenses from the official Nikon eCommerce site. Explore our innovations and photo equipment!

www.nikonusa.com

Personally, I think Z Cinema is Nikon's answer to Sony's Cinealta or Canon's Cinema Eos branding.
As stated in the press release, branding that is a synergy of both RED and Nikon's product lines.

Having said that you never know what decision makers are smoking these days (trust me I'm a citizen of the US)
and it would be a horrible move to get rid of or phase out RED (considering the legacy, the tech, and the team there).

If people need a reminder of what RED represents ....

or what likely inspired some of the above...

 

[Eric Emerick]

Do we get the extended zoom range with RED cam's when using the new 28-135 Powerzoom Nikon lens, like Z8 and Z9 users do?

 

[Phil Holland]

Do we get the extended zoom range with RED cam's when using the new 28-135 Powerzoom Nikon lens, like Z8 and Z9 users do?

Currently no. The way this functions on Nikon is it's smoothly cropping into from the full Full Frame 135 image to about an APS-C frame to provide more range.

If you want to get this range from the get go, I'd film in 6K through 4K, heck even 2K if you only need that resolution, then you'd get that extra range and tighter field of view.