RED / Nikon Z-Cinema

[fgonz031]

Is the beginning of the end of RED as a brand?

(210) Application number：Appl.No.2025-14319
(220) Filing date：Feb.13,2025
Date of rise of prior application right：Feb.13,2025
(441) Date of publication of application：Feb.21,2025
Trademark (for search)：§Ｚ　ＣＩＮＥＭＡ
(561) Pronunciation (Reference Information)：ZETTOSHINEMA，ZETTO，SHINEMA
(531) Classification of figures, etc.：27.5.1.26 ; 27.5.4 ; 27.5.21
(731) Applicant
Name：NIKON CORPORATION
Address or residence：Shinagawa-ku, Tokyo Metropolis
(740) Representative
Name：MIYAJIMA, Manabu
(740) Representative
Name：MOTOMIYA, Teruhisa
(740) Representative
Name：SARUYAMA, Jumpei
(500) Number of classes：1
(511)(512)[Classes of goods and services and designated goods or designated services] [Similar group code (reference)]
9A moving picture camera and its part And a furnished accessory, cinematographic machines and apparatus, apparatus for editing cinematographic film, digital cinema cameras and their parts and fittings, photographic machines and apparatus, cameras and their parts and fittings, digital-cameras and their parts and fittings, camcorders, and its part And the adapter for attaching a furnished accessory, optical machines and apparatus, a camera lens, the lens for moving picture cameras, digital cinema lenses for cameras, the lens for digital camerases, the lens for camcorderses, the strap for camerases, and cameras to a tripod, tripods for cameras, the case for camerases, [ the strap for moving picture cameras, and a moving picture camera ] The adapter for attaching the adapter for attaching to a tripod, the tripod for moving picture cameras, the case for moving picture cameras, the strap for digital cinema camerases, and digital cinema cameras to a tripod, digital cinema tripods for cameras, the case for digital cinema camerases, The adapter for attaching the adapter for attaching the strap for digital camerases, and digital cameras to a tripod, the tripod for digital camerases, the case for digital camerases, the strap for camcorderses, and camcorders to a tripod, the tripod for camcorderses, the case for camcorderses
10B01 11B01
https://www.j-platpat.inpit.go.jp/.../JP-2025-014319/40/en

 

[Brian Timmons]

This is what Nikon's official press release states:

z-cinema

Shop the latest mirrorless & DSLR cameras and NIKKOR lenses from the official Nikon eCommerce site. Explore our innovations and photo equipment!

www.nikonusa.com

Personally, I think Z Cinema is Nikon's answer to Sony's Cinealta or Canon's Cinema Eos branding.
As stated in the press release, branding that is a synergy of both RED and Nikon's product lines.

Having said that you never know what decision makers are smoking these days (trust me I'm a citizen of the US)
and it would be a horrible move to get rid of or phase out RED (considering the legacy, the tech, and the team there).

If people need a reminder of what RED represents ....

or what likely inspired some of the above...