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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Philosophy change...

The gap is shrinking and the time is running.

Making overpriced and over-hyped products for the price for example that's something like a Louis Vuitton and Hermès expensive lady bag

is a very dangerous doing sort of things in this industry.

Definitely you'll get your money burned.

Don't forget one famous example of a Leica camera mistakes in the recent history (especially during the time when was owed by Hermès).

I don't see Alexa high prices to survive in a near future.

The only serious future is a strong product line with a clear vision that also has a very fast turn-around time and outstanding quality at affordable prices.

So only Epic-S and Scarlet Fixed or Interchangeable should be in the category that was described at the sentence above.
 
The solution you are looking for is still on the table.

Jim

What I'm getting from reading between the lines is Epic S is off the table? Should we have to read between the lines? My point here (like Mark Toia's) is that many of us who plan and budget for future gear need these announcements (which we all know are always subject to change). The Epic S was the camera that fit our business and budget (at least the proposed pricing) and we've held off buying a Sony F3 for 8 months while following the progress. All I need to know is either yes, wait another X months and the Epic S will be out or No, it's dead and look elsewhere. Before anyone jumps down my throat, I'm not bashing Red at all. I just want to know where this stands so we can make a informed decision. Red should be thrilled that many like me support the product so much as to wait years to budget to purchase one. Is that so bad?
 
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Being a laymen from the buisness side of the house, I cannot tell you what is the correct way for RED to go. As a future customer I enjoyed the openess of RED, despite the frustration that sometimes came along with it. I do not know how cut throat the competition can be. So just consider the following ideas a "Brain Storm."

What about a 6 month information delay?

More information on the higher end products than the low end ones? From a production houses stand point, a knowing you will not slap your customers in the face is a good thing (aka FCP X.) Even a vague road map. (I am just an indie looking for the Scarlet so that suggestion was hard to say, I want more scarlet info, but my I do not NEED it like a production house.)

Maybe a daily (weekly, or monthly) question forum? Where you can ask questions that may or may not be relative to the RED roadmap. And everyone knows it. This can keep customer wants and needs of possible future features, but no one will really know which direction you are going.


Personally I like the information, but all good things must come to and end.
 
I think the key word is the “balance”
Balance of what could be announced ahead of time and what can’t.

RED is unique company the way it is conducting its business, very unique.
I wish it will stay this way and will not go the Apple way.
Maybe companies that are involved in mass production benefit from being so secret about its business.
RED however can still afford to be transparent but maybe to be a bit more selective what could be shared with its customers.

Andrew
 
Without further details, to recap our roadmap... we have previously stated that we are working on Scarlet, REDray and a 4K projector. We also have the Dragon and Monstro sensors in development. That is all the forward thinking we can confirm and acknowledge.

There appears to be (in true REDuser style) some reading of tea leaves going on. So, a couple of observations:

1. 'Dragon AND Monstro sensors'? That's interesting. I've never previously seen it made explicitly clear that they're two different things. That makes four different sensor families. Is Dragon the next generation, followed by Monstro down the line? Time will tell :-)

2. I note that EPIC-S has been silently dropped from the roadmap, despite things like Monstro and the projector, which are much further out, being mentioned. Not a good sign; I suspect quite a few people will NOT be pleased with this news.

Mike
 
I'm thinking that Epic-S is placed under the larger Epic-X program, thus there was no need to mention it in the roadmap. Jared responded to an inquiry about Epic-S last week saying that Epic-X is the priority for now. I think if it was abandoned they would have said something.
 
Agreed -- all it takes is one RED employee to say, "the EPIC-S is still on the way, as we said it was in June ($12-13k, 5K at 60FPS, 6:1, no RED Dragon upgradeability). Then people can continue saving their $ in anticipation...
 
Why do I feel more relaxed after this announcement?
 
Agreed -- all it takes is one RED employee to say, "the EPIC-S is still on the way, as we said it was in June ($12-13k, 5K at 60FPS, 6:1, no RED Dragon upgradeability). Then people can continue saving their $ in anticipation...

Those were rough ballpark specs given..so until you hear otherwise..think you can expect something similar. Why are people
freaked about Epic-S ? Think Calm Blue Ocean people....
 
To the moon and back for $20 bucks sounds like a challenge. You up for it, Jim? ;-)
 
I would agree with all of this, had it not been for all of the hyping that Jim had put out this week. It seems like RED is happy to put out hype that encourages speculation and "what ifs." And then days later puts out a post like this, which basically says "stop asking questions and wait for us to bring the product to market". Many companies would kill to have this much interest in their new product, so why is it that we are being made to feel bad for asking "where is it?" This, IMO, can only be taken as a compliment to the company and the achievements they have made.

RED, what do you want. No interest in you game changing camera or the entire industry watching your every move. You've kinda set yourself up for the later. If it's all about the EPIC, then I guess the Scarlet audience can jog on.

So if I'm reading this correctly, there is in fact no real reason to ever visit REDUSER. Because this place will be full of speculation and no hard facts.
 
Not trying to be off base here either but alot of the support for this is from those who have cameras coming or already have them, as well as those who get to work with them frequently. It is alot different on the other side of the fence. Those in waiting probably sympathize with Toia's post, as do some future epic owners, but most seem alot more understanding if they have there hands on cameras, or will soon. It's easier to agree with the Idea if you already have something or have something coming soon. The ones in waiting (epic s/Scarlet) are often forgotten by the majority that don't have to wait as long.

jeff, i understand. while i do get to work with red footage a bit, it is not all that i get unfortunately. it is not extremely easy for me to get a red camera in my hands. i am shooting in a couple of months and still don't know where i'm getting cameras from. i would rather be shooting on my own camera but don't know if i will have it in my hands. i do NOT want to shoot video on my dslr for something this important to me (not to mention, lots of vfx). but what i see is that red is looking forward with long term goals. it's too easy for us to get stuck in the short term. this industry is bizarrely shortsighted. i'm all about taking the relaxed method and looking for long term goals. i have nothing in my hands, but i agree with the decision, though it makes me no less anxious about my upcoming project, which i will probably have to rent cameras for. im sure others can relate. my advice... look at the horizon and appreciate the beautiful sunset ahead.
 
Am I the only one who scans the Recon thread and only stops when I see the Jannard Red Logo? It seem to be only effective way to stay informed and still have time to shoot for a living.

You are not alone. Include Jarred, and I agree. Lots of noise to get to the signal, but thankfully Jim and Jarred tend to quote what they are replying to.
Someone want to start a service to give us forum posts without all the "me too/plus one" posts?
 
You are not alone. Include Jarred, and I agree. Lots of noise to get to the signal, but thankfully Jim and Jarred tend to quote what they are replying to.
Someone want to start a service to give us forum posts without all the "me too/plus one" posts?

If you look in the red bar at the top of a post from a RED employee, on the right side of the bar next to the post number you will see something that says "RED TEAM". It's a little hard to see if you don't already know its there due to its hue. Click on that and you will be taken to the next post from a RED team member in that thread. Thusly you can skip every post that doesn't come from RED if you want.
 
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