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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Made in California...

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Jannard said:
I would think that RED EPIC and Scarlet being made in California would be big news... apparently not.

We have set the goal of creating jobs in the US . It is certainly a precedent for us. Apparently this is not big or important news... to the news gatherers.
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Hire a PR firm. It's what professionals do...

Hehe, yeah, I went there.
 
RED cameras are a great tool for all filmmakers regardless of who or where they are. It also doesn't matter where they are made. It does matter though that the people who make it are as passionate about making it as we are about using it. Violin anyone?
 
Paul Ellington said:
I don't want to assume what Jim is thinking but, he shouldn't have to hire a PR firm with this kind of integrity towards american made, american life, and betterment of his fellow man. They should want to focus on this, it's not just about dollars and cents. There is a lot of blood sweat and hours of R&D put into making this thing so huge and for news and other media just to ignore, is complete, imo, BS. So we will see what happens, eventually they can't and will not be able to ignore this company which is doing great business, The American way, and I think Jarred has been key to Red being Red. I know it's Jim's company but man, that cat almost never sleeps because he bleeds Red. Credit due where credit earned.

- Paul
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Paul I can tell you after working in news for 10 years and dealing with the other side of the business, that even though it's a good story, there has to be a mechanism to run the channels to get it out. Everyone has a good story. Agencies and firms are paid big money for their expertise and connections in pitching it through the channels it must go first. Sort of like saying, someone has a great idea for a film, Paramount should do it if they were smart. It just doesn't work that way.
 
Jannard said:
This post makes me want to want to retire.

Jim
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For every critical post I have on Reduser (usually about something minor and put pretty diplomatically), I have 20 Red-makes-everyone-else-look-bad posts on Dvxuser (usually not put diplomatically). Frustrating how tough it is to stay on your good side...
 
Jim, if the media won't come to you, go to the media.

Buy full page ads in major papers, plug in a commercial during the Super Bowl. Make RED known. Make a statement. The idea is not to do it for profit. The idea is to get your name out there and communicate what you stand for. Your passion. Your drive and energy. And it's contagious. 42,310 redusers can attest to that.

When Apple got its Think Different campaign going, it wasn't about the product, it was a manifesto. It was pure, transcendent, beautiful, and most of all powerful. People identified themselves to the brand. They wanted to commit themselves to the product.

Your company is all about quality, integrity, transparency to both the industry and society.

You take pride in the fact your product is designed and built in America. That it's the best in the business. And especially in the accomplishments of your clients.

You are the enabler of great things, because the things you build are great. Let it be known.


Luc
 
Paul Watt said:
RED is a glimmer of hope for the American economy. It seems to define the "can-do" attitude that the USA was famous for a half century ago.
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I've recently watched that terrific Apollo 11 docu/film from 1969 with friends. ( http://www.youtube.com/watch?v=Ifxjq9VSvt0 )
It's fascinating to see that, altough being such a huge huge project, everyone involved in it -from engineers to the women who sew together the numerous coatings of the space suits- seems to feel being part of something, being member of a team, working together even if they would never meet in person, - a spirit and a goal other than profit, connecting everyone involved. Way to succeed!
So rare these days. RED's doing good.
 
Ramesh Jai said:
It also doesn't matter where they are made.
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That's a pretty naive statement. It matters a lot that American jobs have been exported to other countries and that American corporations are off-shoring their operations. It matters a lot that RED is challenging the status quo to manufacture in America.

I don't know much, but I have heard this group knows how to work the entertainment industry.

http://www.42west.net/mayer.php

Although I think you would be better off hiring one remarkable in-house PR person - for the size of your company now, that should be a fulltime job. They're already armed with an amazing viral tool in reduser - but it should not be the only tool, anymore. Someone who bleeds RED and could go about this task in both conventional and unconventional ways, like RED itself. Someone who could supplement what Ted does already, but who stays put with a cellphone jammed in the ear, a fat Rolodex, and press releases uncorked on a regular basis.
 
Sorry to be such a downer, but made in the US is not such an important thing to very many American industrialists. This is not an American phenomenon per se,
but I could fill this page with examples and names of American Co. that have taken their labor needs out of the US for the sake of .... you know what.
Heck, The first fifteen minutes of Michael Moore's Doc "Roger and Me" gives a pretty good account of the typical corporate mindset in this regard.

What you are doing is very important Jim, I hope your efforts are recognized, and that your example is adopted by others who have the power to make a difference.
 
Brant Hadfield said:
Paul I can tell you after working in news for 10 years and dealing with the other side of the business, that even though it's a good story, there has to be a mechanism to run the channels to get it out. Everyone has a good story. Agencies and firms are paid big money for their expertise and connections in pitching it through the channels it must go first. Sort of like saying, someone has a great idea for a film, Paramount should do it if they were smart. It just doesn't work that way.
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Well, may be so, but, I passed this on directly to one of the top dogs I know in New York. Just because there is a "mechanism" as you say, it's like saying, well, when you buy a Canon the price drops and you will lose most of the value in 2-3 years. It doesn't make it right. So, if I can help I will. The gentleman I know can ok the story right away so we will see if it grabs his interest.
 
Jim,

I go to the Milken Institute in Santa Monica to listen to their lecturers. I heard the head of the Consumer Electronics Association talk about six months ago. I asked him about manufacturing in the US. He went just about ballistic saying that it can't be done and how factories were dirty, disgusting places that no one in the US would ever work in. And that this was a good thing. I asked him if he'd ever heard of a local company called Red Digital Cinema that is making cameras right here in the US and has been the driving force behind switching over to 4K recording, storage and projection of moving images.

He said he didn't. He won the argument b/c he was literally one notch below screaming, and all the Milken Instituted guys saw me wearing shorts that I picked up in a surf shop in Malibu and probably thought I didn't know what I was talking about. But I couldn't help but smirk inside and be Zen during the whole incident, b/c I think you won the war.
 
Jannard said:
Designed in CA. Prototyped in CA. Manufactured in CA.

Jim
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Thank you Jim. And may Red stay so for a long time.

Mike (a rare third generation Californian...)
 
Strong economies are built on simple things. Resource extraction and refining, manufacturing and food production. When the financial sector grows too big the economy looks like a hoodoo.

http://scomotle.org/alittleadventure/images/toadstoolHoodoo_2392.jpg

Too many people at the top with jobs that don't produce real things. What Jim is doing should provide a model for others to see what needs to happen. I share his sadness that so few of the powers that be understand this. The financial sector is too big.

Stepping down from my soap box now.
 
Well Im pleased Red's product is made in the USA and I don't even live there.

Real companies producing real product is worth a thousand times the worth of financial trading and a million times that if its in your own country. Im not sure that the markets would compute it that way but come the revolution where are the bond traders going to be.

I do think though that if you want non Film and TV industries to understand the real value of Red's business and product being built at home an how special this is then you have to repeatedly tell them thats the way it is for it t sink in. I wish it were not this way....
 
Don't feel bad cause you're ahead of the curve in every regard. I worked in the Outdoor industry in the early 2000's for about six years, almost everything high-end was made here in the States. Eventually all the companies got bought out by Adidas, Vanity Fair etc. Now almost everything is overseas, only a handfull of items are made here in the states. I couldn't tell you how many of my customers would ask me "is this made in the states?" We DO care!

Because companies want to increase their margins, give a better deal to customers, and produce more exponentially isn't really the answer to sucess. This is a hard lesson America needs to learn if they want to stay on top.

My parents got back from China recently and I was pretty amazed in what they saw and told me. China wants to create, invent and sell products like we do. Will they every be as good as us? Time will tell but all these major companies has given China a head start since they have some of the best manufacturing facilities around. Not only that be it also allows the Chinese to steal any of our inventions or techniques.

When it comes to bite everyone in the ass, RED will be the tough man standing... just be sure to bump this song!

 
Paul Ellington said:
Well, may be so, but, I passed this on directly to one of the top dogs I know in New York. Just because there is a "mechanism" as you say, it's like saying, well, when you buy a Canon the price drops and you will lose most of the value in 2-3 years. It doesn't make it right. So, if I can help I will. The gentleman I know can ok the story right away so we will see if it grabs his interest.
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Of course the other thing going on in news for years is budgets and staff have been decimated. Far fewer people., less talent, fewer resources.
 
Dave Blackham said:
Real companies producing real product is worth a thousand times the worth of financial trading and a million times that if its in your own country. Im not sure that the markets would compute it that way but come the revolution where are the bond traders going to be.
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I feel the same way. It is one of the reasons that I was never interested in trading in the market. My investment in Red products from the beginning has paid off more than I ever imagined. Getting an early Red One was like getting in on the IPO.
 
Jim,

You know that you're manufacturing in the U.S., not for the recognition of doing so, but for everything positive and practical etc. that comes with it. Still, I agree with you that kudos/press recognition are in order. So from me to you... I would not have purchased a Scarlet if it was made in China. Nuf said. How's that for kudos to start, at least from my company to you (yours)? It's a start, and I DO spread the word about made in CA. So the word IS getting out, even if it's one person at a time.
 
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