Eric Lange
Well-known member
Not a stupid question, but also not likely a clear answer to be had. Bare in mind there's other companies that do pre-orders as well, but in the case of RED I can see lots of advantages to pre-orders.
For instance, in the case of the RED Hydrogen One this first batch is "Jim's first batch" and by pre-ordering you've given RED a clear idea of what the first run should be numbers-wise. Funding-wise, Jim could put the cash up for whatever amount of phones, but there needs to be a specific quantity ordered of course and there's no reason to overshoot that by a few hundred or thousand if you can avoid it.
Outside of that. RED's a private company and one thing they've always done was treat early adopters well, which is why pre-orders people will get whatever the "special surprise" is. This is an important thing actually as the success of many of RED's project hinges on the decision to jump in early and ideally doing good work with those products. This is a much bigger deal when you take into account the expense involved with digital cinema cameras, a whole line of accessories, and camera models that stretch across several market segments. RED for instance isn't going to blindly pre-fab 1,000 of camera X if they don't have those cameras moving. That's a significant amount of labor, expense, and all that.
There's another reality of going the other way, if Hydrogen One didn't receive some momentum driving pre-orders I imagine there was a plug to be pulled or perhaps something that would need to be re-examined. However, we're not in that scenario as there's been clear interest and now working phones in the hands of Jim and Jarred.
The key words of gauging interest and also the question "how much interest?", this helps in areas all across the board. Right down the manufacturing level.
That's super cool, what you write give me good "Goose-bumpies" down my spine in a good way!
Awesome!
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Just always wanted to hear it from the Horse's mouth i.e. RED as to why they like or very much prefer to do that so @Phil H (thanks for that answer and clarification.... very nicely put).