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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Day rate for scarlet-w

I think $600 / day for the Scarlet-W package with 2x 512g RedMags would be fair.
 
I think with how many ravens and scarlet w's are sold there won't be a particularly lucrative rental market. What does a current E or S Dragon rent for in your area?
 
This is totally going to vary market by market, depending on factors like number of competitive cameras available, amount of jobs available, typical size of budgets, number of owner ops who also rent, etc. if I had to speculate, I'd say a basic Scarlet-W package will rent for $500/day in my medium sized market. I would expect Raven to be somewhere in the $300/day range.
 
Darryl Harris said:
Based off of this answer, would it be fair to say 400$ for Raven package, media, and display?
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The way I tend to calculate base rental prices are 3% of replacement value, then from the base I round up or down based upon how I feel market will demand the camera.

I rounded up for the Scarlet, but I think I would round down for the Raven. I'd do $350 for the Raven with 4x 120GB RedMags.

Obviously these are numbers I'd charge my clients when I am using the camera, I don't think either of these cameras will get significant demand for rentals on their own.

I should probably also mention that this 3% rule seems to work well for cameras in NYC + Surrounding market. I know some markets (Seattle) can probably bare more, and some markets (LA) can probably bare less.
 
I think its gonna be based more on your portfolio and location...

...I can rent an Epic Dragon kit for under $1,300 for a week in SF
 
Owner/Rental market for a single scarlet was in the past always really bad, I don't see a reason for that changing. BUT I could see the scarlet-w renting as a B camera with a A camera woven/magnum at the rental houses whom are trying to be cost effective "solution" for productions between 50k to 500k.
 
Honestly, I don't think it will rent as a separate item at all. People have trouble renting out their Dragons and Scarlet has never been a popular rental camera.

You can sell it with your skills as a DP for sure, but I'd say that some people in this thread are way optimistic with their predictions.
 
I wager 9 times out of 10 that productions will just rent more Weapons (or an Epic-D in a pinch).
They'll rent them not only for back-up, but for different rigs... sticks, stedi, and jib/rail/dolly.

I suspect most will prefer to avoid confusion with different camera models and continue to shoot almost everything on the same camera model (like now).

The only situations I see for alternate Red cameras is for the 8K monster and it will be treated how 65/imax is used now,
or Raven for the reverse need, or if the rental house is just plain out of Weapons and Epic Dragons.

It will be hard for scarlet to escape its history with rental houses,
so I suspect they may not get purchased as much by them.

BUT I do see Raven filling a spot on shelves for rental houses though,
thus I suspect many may see more ravens as extra cams onset then Scarlets.

(dont get me started on how rediculously unprofessional and ugly the primer grey body looks for scarlet)

PatrickFaith said:
Owner/Rental market for a single scarlet was in the past always really bad, I don't see a reason for that changing. BUT I could see the scarlet-w renting as a B camera with a A camera woven/magnum at the rental houses whom are trying to be cost effective "solution" for productions between 50k to 500k.
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A lot of you will have a more knowledge than me on how things work on the higher end with rentals and the fact that they will consistently take Weapons as budget isn't an issue for them. I figured however, on the lower end of things that the Raven (give or take around 300$) would have some success. The price point for a Red has not previously been this low and gives an opportunity for people newer to cinema and filmmaking a chance to shoot Red in their budget, where as before they might have rented Blackmagic or Canon I figured Raven could be the new go to (in this price range).

All that said, I don't necessarily plan to rent my Raven out in hopes to recoup cost. I'll be shooting and selling myself w/ the camera.. Just my 2 cents.
 
I think if you got a full kit with magliner good tripods, client monitors, mottboxes, Wireless FIZ good set of lenses, 4 SSD´s etc. then it might rent but then the camera body is such small fraction of the total cost so why not just get the weapon or dragon instead?

Try the rent me app. With age mature and demand soft gives a dayrate of about 150USD for 20k USD retail cost. And even though Scarlet W is new it has to compete with Epic dragons, weapon 6k Scarlet Dragons etc. So it´s not really anything new about it and the retail price is quite low so I´m sure rental houses will have a couple of scarlet W´s available for very little just to push back the competition from the owner/shooter kind of rentals. I get a full Scarlet setup with magliner, client monitors, 4 mags, big and small tripod, wireless FIZ, ND filters and a set of good lenses for about 450 USD... I think Scarlet W will not reach that price as when it comes out there will be so many other cameras availble, new and old both from RED, Arri, Sony, BM and the others. So prices will decline to even more absurd levels I think. I think our weapon 8k will not rent at all and only be used on our own projects, That was very different when Epic MX came out then there was a rush for it.
 
To answer the OP question, I peg the day rate for an SW owner/op at $0 to $250 and up to $500 for a week.

Sorry, but I don't see many paying north of $300 for someone to provide and hold a Scarlet for a "day"...
...unless it's for weddings I guess, or for delivery of an entire video product for corporate/commercial segments.
 
Exactly!

Björn Benckert said:
I think if you got a full kit with magliner good tripods, client monitors, mottboxes, Wireless FIZ good set of lenses, 4 SSD´s etc. then it might rent but then the camera body is such small fraction of the total cost so why not just get the weapon or dragon instead?
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I get that people won't necessarily be looking to rent a Scarlet, but when i work i also ask for money for my equipment. I see scarlet-w as a way for me to add a b-cam, and also offer my clients a cheaper camera package than my epic dragon. I normally charge $600 a day for my dragon package, and also do 3 day weeks.
 
I doubt any owner ops out there will show up and shoot something for just their rate and bring a camera. Why would else would an owner op even buy a camera if they were going to get $0 a day or even $250 a day for something like a Scarlet-W.

Daniel Reed said:
To answer the OP question, I peg the day rate for an SW owner/op at $0 to $250 and up to $500 for a week.

Sorry, but I don't see many paying north of $300 for someone to provide and hold a Scarlet for a "day"...
...unless it's for weddings I guess, or for delivery of an entire video product for corporate/commercial segments.
Click to expand...
 
Scarlet W is in a weird spot. First, I think that a lot of producers already know that they want Epic or Dragon. Mid to top tier productions are going to want Weapon soon. In their minds, Scarlet is more of an enthusiast or B camera.

Second, you are going to have a heck of a time charging more than a C300 Mark II package unless you can up-sell overcranking + RAW.

Third, I think Raven is going to eat away at the Scarlet market because you can shoot in 4.5K RAW and a lot of people are going to offer competitive prices. I think it will dominate the low budget world.

I would price a Scarlet-W at around market rates of a C300 Mark II, possibly $50 or so cheaper, but I wouldn't expect it to be a sought after rental with all of the other options available.
 
I think the best value is for the owner operator of the S-W because they will be able to get cutting edge image quality and if they know what they're doing they will be able to convince the client of a worthy rate for themselves plus the rig.

If you're good you can name your (reasonable) price and not be susceptible to the low-ballers who are often owners of RED on the fringes of the industry.
 
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