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Apparently 4K panels are now showing up in stores (a great thing) and showing footage (another great thing)... but there is one big problem. The default setting from just about every manufacturer has Sharpness turned ON. This is a really bad thing. We have quite a number of panels here at RSH...

RED is known for thinking big. Really big. Over the moon big. RED stirs the pot. We are also honest to a fault. Did I say we have no idea what we are doing? Everything changes including specs, pricing and delivery dates? There are several sides to this… RED (I guess I am the guilty...

What is your opinion? Jim

https://vimeo.com/63060016 Password: shotonredNAB Jim

Many of you know that I started Oakley with $300. Well... that was quite a 30 year ride. Incredible actually... But I have to say that I have never had so much fun since I starting RED. This ride is hard to describe. It trumps all others. And nothing is close. At Oakley... we had an...

We entered the market way back when with a 4K camera. Our thinking was that 1080P was not good enough to replace film. We were right apparently... 7 years later. What we learned along the way was that while 4K acquisition was certainly better than 1080P... it was not ideal. A 4K finish from...

Success is very hard to define. I look at it as setting stupidly high goals and then beating them. Then setting higher goals still... One of our goals was to put cinema-worthy cameras in the hands of many. Pros. Students. Check. We also wanted to create a tool that the best in the...

The RED team has been working overtime (the ultimate understatement) to make sure we don't disappoint at NAB 2013. What we are doing on so many fronts is not easy. Just the opposite. It is all nearly impossible when you consider where the other companies are today... and they have had decades...

It is true that RED settled the case with Arri and Michael Bravin. We've had a barrage of inquiries and unfortunately we cannot give you all the details because we have a confidential settlement, but ... I can say this. We are very happy with the terms of the settlement with Arri and glad to...

We have taken a bit of flak for filing a lawsuit against Sony Electronics. #1. Sony stepped up and finally supported 4K from cameras to displays. That is helping to cement 4K as the real cinema standard. Good. We actually have a Sony 4K 84" display and Sony 4K projector at RSH for...

1. 6K (new Dragon sensor) is 2.2x 4K in number of pixels. 2. 6K has 45% more pixels than 5K. 3. 6K has over 10x the number of pixels than 1080P. 4. 6k (6144 x 3160) has more resolution than a Canon 5D MK III. 5. Pixels are good. Down-rezzing is good. Dynamic range is good. 6. The...

We had no idea what we were doing in 2005 when we decided to build a camera. Not one piece. All we knew was that 1080P was not a good enough replacement for film. So we started a journey to see if we could make a difference. We had no idea how hard it was to build a camera, or do color...

I so love what we are doing. I can't think of any place I would rather be. This work is like eating tacos breakfast, lunch, dinner and bedtime. What we are doing makes Cuban cigars seem almost insignificant. Delivering the future is so exciting that I can hardly stand it. Life has never...

Only 1 in 25 will have the opportunity to see The Hobbit at 48fps. Too bad. It is a new viewing experience. 24 of 25 of you will see it at 24fps. (yawn) Don't get me wrong... it looks incredible at 24fps. But you are missing the point. Jim

Of course it makes sense that we will upgrade EPICs to the Dragon sensor before Scarlets. However, we are considering how to upgrade Scarlets to the Dragon. There are several boards that need to be changed so the upgrade for Scarlet may be a bit more expensive than the upgrade to EPIC.. We...

OK. This is the final frontier. The RED Dragon sensor needs to be directly compared to 65mm film. The Dragon has more resolution than 65mm film when scanned at 4K. The Dragon has more dynamic range than film... by a lot. 65mm film has about 14.5 stops. The Dragon has an easy 16...

The Lord of the Rings Trilogy was shot on film by Peter Jackson. He shot 7 million feet of film for all three features. Peter has now shot The Hobbit on RED EPICs in 3D. It is the film equivalent to 27 million feet of film. And he is not done shooting. Some RED SSDs were used over 1000...

It all starts with the sensor… How is it that RED could enter the cinema camera market 7 years ago and now about 50% of the released features are "Shot on RED"? How is it that Canon owned the professional stills market 3 years ago and now Nikon is handing them their @ss? How did Arri convert...

Many cinematographers have now embraced RED. I want to call out a select few tonight. Andrew Lesnie. "The Hobbit". December. See it. Believe... the biggest RED movie of all time. Actually the biggest movie of all time. Wait for it. Dariusz Wolski. "Pirates 4". "Prometheus". "Loom"...

OK... I can officially no longer keep up. This has now become ridiculous. In the past 7 years, I have sent over 140,000 emails. About 56 a day ( seven days a week) on average. I have received almost 5 times that amount. Do the math. And Jarred gets more than I do... It is accelerating...