Terry VerHaar
Well-known member
What I'm saying is that they have been selling $500 lowest priced lenses and that's what the market is associating them with.
Now they are trying to go up market with $2500 Lenses. Added value aside (I personally think that there is that amount of added value or more but really who cares what I think- I will not be buying them)
The market perception going that much higher will be very difficult to change. It's much easier to go down market than up market.
I agree that going "up market" can be difficult for a brand but, Rokinon (etc) has been associated with great VALUE along with their "affordable" pricing. Given that there are reasons for a higher price; namely, new coatings, better mechanical capabilities and cine design, with perhaps better matching and more careful construction, then I think they can make a case. How high they can place the price only the market can decide.
The other wild cards are 1) what other affordable cine lenses will come around in this price range and, 2) will high quality electronic "still" lenses (like Sigma Art series,etc.) really begin to invade the space with control capabilities like with Foolcontrol. These are the things that are effecting my ultimate interest, along with price.