Steve Sherrick
Well-known member
Sorry Terry, I was just adding on to your thoughts.Seems you might have read my comment out of context. I am 1000% with Mark on this and have said so several times. David has also been very persuasive, articulate, and offers some great insight here. His analogy is not altogether inappropriate because Red is not selling iPhones (mass market) but a limited amount of professional level tools, targeted at a very clear and well delineated (niche) market - as you point out.
So, to be clear, there is a need for a powerful marketing effort but speaking to a "wide market" is a waste of resources. I believe the marketing from RED can assume a certain level of knowledge and professionalism. Speaking to the lowest common denominator in the video community is not going to optimize the resources of RED.