Jannard
Red Leader
- Joined
- Dec 28, 2006
- Messages
- 8,248
- Reaction score
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Success is very hard to define.
I look at it as setting stupidly high goals and then beating them. Then setting higher goals still...
One of our goals was to put cinema-worthy cameras in the hands of many. Pros. Students. Check.
We also wanted to create a tool that the best in the industry would use on the biggest and most important projects. Projects that showed we belonged alongside the best image capture devices ever made. Check.
RED cameras, mostly EPICs in the past 2+ years, are responsible for over $7B worldwide box office. That includes 3 movies that have done over $1B each.
The cameras that did this now cost roughly $20K... and are upgradeable. When we entered the arena... film and digital cameras were well over $200K.
While we have missed the mark on many things... our big picture vision has been pretty good so far.
Just imagine (for a moment) that we are fully engaged in fixing what we have not been so good at. Remember that we are just a 7 year old...
We accept that you expect more from us. We expect more from us.
In the meantime... go shoot something that exceeds your personal expectations. You have the right tool.
Jim
I look at it as setting stupidly high goals and then beating them. Then setting higher goals still...
One of our goals was to put cinema-worthy cameras in the hands of many. Pros. Students. Check.
We also wanted to create a tool that the best in the industry would use on the biggest and most important projects. Projects that showed we belonged alongside the best image capture devices ever made. Check.
RED cameras, mostly EPICs in the past 2+ years, are responsible for over $7B worldwide box office. That includes 3 movies that have done over $1B each.
The cameras that did this now cost roughly $20K... and are upgradeable. When we entered the arena... film and digital cameras were well over $200K.
While we have missed the mark on many things... our big picture vision has been pretty good so far.
Just imagine (for a moment) that we are fully engaged in fixing what we have not been so good at. Remember that we are just a 7 year old...
We accept that you expect more from us. We expect more from us.
In the meantime... go shoot something that exceeds your personal expectations. You have the right tool.
Jim
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