Doug Beatty
Well-known member
- Joined
- Aug 12, 2011
- Messages
- 875
- Reaction score
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- Location
- Los Angeles
- Website
- www.digitalladder.com
Here's a quick timeline from Sony:
*Launch F3 - charge $3K per camera for a firmware update to unlock S-Log
*C300/Scarlet Prices Announced - Start a limited promo for all new F3 purchases to include S-Log free. Tell early F3 adopters that they can pay $3k for the upgrade or go stuff it. No credit for S-Log purchasers.
*4 Months after C300/Scarlet Announcement - Nuke all old F3 models and launch a 'new' model that includes S-Log free of charge. Tell early F3 adopters that they can pay $900 for the upgrade or go stuff it. Thank current S-Log users for the $2,100 early adopter tax.
Fortunately I made the right choice and waited for Scarlet. Tough luck for all those Sony folks!
[source]
*Launch F3 - charge $3K per camera for a firmware update to unlock S-Log
*C300/Scarlet Prices Announced - Start a limited promo for all new F3 purchases to include S-Log free. Tell early F3 adopters that they can pay $3k for the upgrade or go stuff it. No credit for S-Log purchasers.
*4 Months after C300/Scarlet Announcement - Nuke all old F3 models and launch a 'new' model that includes S-Log free of charge. Tell early F3 adopters that they can pay $900 for the upgrade or go stuff it. Thank current S-Log users for the $2,100 early adopter tax.
Fortunately I made the right choice and waited for Scarlet. Tough luck for all those Sony folks!
[source]