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Ryds "Peebreak" Shot during Corona Atlas orion / monstro.

Björn Benckert

Björn Benckert

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As the title says, here in Sweden we are corona deniers, no lock down. Just less people on set.

This little film we did as a homage to Roy Andersson´s old commercials for Trygg Hansa. RYDS Bilglas is one of the two biggest carglas chains here in scandinavia. The hope is to bring some top of mind attention to their brand with a bit of humor.

Shot it on Monstro with my 65mm Atlas Orion. And then we did some CG trickery. The original idea was to actually smash that car with a rock, but this way we hade some fun CG to do at the office during corona and as the bought car was intact post shot we got another company car so the guys dont have to take the subway back and forth to work.

[5_7 POSTER _WORK_FILE CROPPED_NOLAYERS_01 by Björn Benckert, on Flickr



BTS:



More info here: http://www.syndicate.se/ryds-kisspaus/
 
David Collard said:
Nice work! Played it several times and still laughed.

Camera and lens combo worked well too.

Thanks for sharing.
Click to expand...

Thanks, Glad you liked it.

BTS film, closeup and last shot was actually shot with helium and Orion 40mm. Monstro + 65mm and helium + 40mm gets about equal FOV I noticed while shooting this, very hard to tell the two appart if matching the DoF with iris.

And poster is a stitch from multiple helium/orion 40mm frames, a pan around with super sampling to make a highres 8k 70x100mm poster.
 
Thanks.

Its a swedish thing. Back in the days when Sweden was a bit more on the extreme socialistic side we did not have advertising on TV so the only commercials that we saw was what played before the movies in the movie theaters. And me and a lot of other kids always made sure to get in early and sometimes cared more to see the commercials than the actual film, and a lot, if not most of the commercials back then where directed by Roy Andersson and they all had this kind of one take style to them and I loved to see them as a kid and I still do. Find it nice the way he just stick the camera in the corner and let the action play out.


https://www.youtube.com/watch?v=sARi4LjHzso


But yes, even though I really wanted to do it as a one take as a homage to Roy I could not resist going in and do a closup. Did a animatic before shoot where it was just a single take but then I liked the confused look of the actors face, so yes did not completely Roy it this time maybe next time. :)


Animatic: https://vimeo.com/420110701

 
The medium close-up was a good call instead of one single camera position. Also, I think a telescopic camera crane move would have changed the simplicity and realism of the comedy.

Still laughing...

On a micro-budget, I believe just the 40mm Orion could do the job.

I presume you could even use an anamorphic on the Red Monster and a regular spherical lens on the Red Helium and it would still cut together.
 
Fun concept and well-executed! VFX look seamless and great.
 
Great spot!

And thanks for posting the reel of old ads by Andersson-- I love his features, but had never seen these, and they have the same sensibility.
 
Pretty cool,

I made a vertical 9:16 version of the film last night. Uploaded to my own TIK TOK account. Im not a tiktok:er have never posted anything there, have zero followers etc. Just wanted to see if there would be some response on the film among that crowd.

Now, a day later it got 60000views, 5000 likes and 100 followers and the kids are bombing it with comments.

Did not really expect that for a Swedish car window commercial.

I mean who in their right mind would klick like on a commercial on a social media platform? Well apparently the TIK TOK kids did and at a rate of 1 like per every 10th view, which is insane.



My younger brother in law that is aspiring music producer told me a while back, if making a song these days and it does not have a beat in there that will trend on TIKTOK, then simply you do not have a hit. Shit needs to fly on TIKTOK to even have a chance to climb on Spotify or such.

I did not even know what TIKTOK was when he told me. But yes then when I looked into it I figured, its the same for commercials. A commercial is just a commercial until it trends on tiktok then, and only then, its a good commercial.

From now on I will refuse to listen to stupid Ok boomer agency producers about their target group tests and such. Instead just upload the shit on a anonymous fresh tik tok account and see how it flies, if it spreads like wildfire, well then you have something. If the kids does not click... then back to the drawing board. :)

[video]https://vm.tiktok.com/w13CBg/[/video]
 
Haha. Funny. I like it. To me the rock looked a bit “floaty” I may be hypersensitive to that though. I spent years in the excavating business and know how rocks fall out of trucks and bounce/ roll/ whatever.
 
Jeff Kilgroe said:
Haha. Funny. I like it. To me the rock looked a bit “floaty” I may be hypersensitive to that though. I spent years in the excavating business and know how rocks fall out of trucks and bounce/ roll/ whatever.
Click to expand...

Your right, it kind of need to defy physics to bounce up like it does. but I actually think the some what fake looking is what generates the most views.

Or actually from looking at the comments. the kids write "Cool cambers" "Low as F" Best camber ever" etc. And then some spotted the fact that the rims are different before and after the crash, I think those kids must have watched the film a few hundred times, because I shot it and composted it and I did not even notices even though I have the car standing outside my window at the office :) But on Tiktok all those fake bouncing rock, is it real? kind of things makes it spin more.
 
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