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Brook Willard
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There is so much badass in that picture that I don't know what to do with it.
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I don't think that is quite right. I seem to recall that you can't just edit the data in a font, you would have to redraw it from scratch. In the UK, at least, the actual shape of the letters have copyright themselves too. So if the font you are using as the basis for your redrawing is in copyright you have to redesign it signifcantly. This is the reason the font Arial looks so awful, it's Monotypes dodgy reworking of Linotypes Helvetica. It is also the reason Linotype is constantly suing companies who rip off their fonts, rename them and sell them on as something else.
The use of commercial fonts in logos is one of those areas that is a bit grey. I think it is usually against the terms of the font license but no one is going to come after you unless you are a big fish.
Martin
... It was one of the few things I remember from my Typography and Graphic communication degree lol.
Quickie, J's already seen it though...
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I like this, but it probably wouldn't work in a horizontal format.
Ace, do you have any other brushed metal texures so that all the letters aren't so repetitive? Or maybe a slight rotation.
When you linish stainless steel radially, the brush pattern for each sheet of steel reflects the light at the same angle regardless of how its rotated. Think of dial tops on high end stereos. Rotating the gradients would be physically incorrect. since each letter is cut out of its own sheet of brushed steel, you get the identical reflection pattern!
uh oh, I smell some math....