Red Cooke Ad in AC

[Tom Lowe]

Anyone see the Cooke/RED ad in this month's AC?

It says something like "Cooke Joins the Rebellion."

 

[Adrian T.]

That's their claim.

 

[David Birdy]

Price?

 

[Adrian T.]

$100K if memory serves.

 

[Tom Lowe]

That's their claim.

Yep, that's the picture and text at the top of the ad. It's near the front of the mag.

 

[Marc Berger]

48900 British pounds.

 

[Justin Kirchhoff]

Those are sexy.

 

[Alexander Christ]

Afaik $97.000

 

[Sean Rawls]

Yeah I saw that ad in AC, encouraging. Will Red ever run "traditional" marketing like this? Seems like Red's market presence could do with a healthy dose of pr. Although you've got to respect a company that puts out an innovative product and lets the consumers sort out the rest.

 

[Brook Willard]

Seems like Red's market presence could do with a healthy dose of pr.

Frankly, there are times when I feel that RED could do with a whole lot less PR.

 

[David Birdy]

It's too bad Cooke did not join the revolution at a price point that match's the RED One....

Dave

 

[Eryc Tramonn]

It's too bad Cooke did not join the revolution at a price point that match's the RED One....

Dave

Thought I was the only one thinking this.

 

[Steve Sanacore]

It's too bad Cooke did not join the revolution at a price point that match's the RED One....

Dave

It's interesting to me that Leica lenses are considered super expensive in the still world with an average price of about $3000-4000 each. I wonder why Zeiss and Cooke think their cine lenses are worth double or triple that amount.

 

[Joel Kaye]

48900 British pounds.

Apparently the Aristocrats are going to have to rebel. I think the definition of the rebellion got lost on them somewhere.

edit - guess a lot of people had the same reaction as me.

 

[John DeBoer]

It's interesting to me that Leica lenses are considered super expensive in the still world with an average price of about $3000-4000 each. I wonder why Zeiss and Cooke think their cine lenses are worth double or triple that amount.

In two words.....breathing and Ramping. Cookes do not breathe and the zooms do not ramp. In the still world, this is not required. In motion, these are highly desired traits.

 

[Jesper Kodahl]

Big Bananas

Big Bananas

An old Cine supplier once said to me: "If they sold bananas in this business, they would be a hundred a pop!"

It's an old discussion and it seems in most industries if you want the last ten percent performance, the price is almost the double

 

[Joel Kaye]

In two words.....breathing and Ramping. Cookes do not breathe and the zooms do not ramp. In the still world, this is not required. In motion, these are highly desired traits.

A lot of still lenses don't breath - mostly the primes. But someone posted a Nikon zoom shot that didn't breath. Now ramping on the zooms? We'll have to see how many are good at that.

I think when it comes to resolution there will probably be a few still lenses that hang in there with the best of the Cine lenses. Maybe more than a few.

To me it comes down to how well this Birger electronic SLR mount works. If you can calibrate your follow focus and get repeatable, smooth moves it'll be impressive. They are even talking about adding breathing compensation at some point.

 

[jbeale]

Another price factor is total number sold. The volume of still lenses sold has to be something like 100x or 1000x the volume of cine lenses. At Cooke's prices, maybe it is 10,000x.

I'm not really up on the cine optics industry but I thought Red uses a standard PL mount and a pretty-much-standard imager size, so why does it need a special line of lenses?

Actually, there is a recently-discovered reason to make a red-specific lens, although I bet they haven't done it.

IR problem: http://www.reduser.net/forum/showthread.php?t=9412

You certainly could put an integral IR filter (hot mirror) as a multilayer film deposited on one of your lens elements, if you wanted to. The downside would be somewhat increased backscatter & flare. Could be minimized though, with enough dielectric layers & tight process controls.

 

[Joel Kaye]

.

I'm not really up on the cine optics industry but I thought Red uses a standard PL mount and a pretty-much-standard imager size, so why does it need a special line of lenses?

They could be low dispersion optimized for digital sensors. Actually, that's an edge all modern SLR lenses have over all the old cine lenses out there.

 

[Mitch Deoudes]

I'm not really up on the cine optics industry but I thought Red uses a standard PL mount and a pretty-much-standard imager size, so why does it need a special line of lenses?

Answer: It's just the color. [link]