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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Philosophy change...

I think this decision is the right one. I also think that Epic and Scarlet are going to be workhorses of the industry for the next several years, which gives you the time you need to develop the next great thing. You didn't have that luxury with your first product. Epic-X is truly exciting beyond words, and I can't wait to receive mine and hit the ground running. Thanks for keeping the other companies' feet to the fire, accepting nothing less than the absolute best, and giving the craft of digital cinematography the kick in the pants it desperately needed to move into the 21st century.
 
This totally makes sense. But I hope it doesn't mean that Jim and co will ignore the board. Sure they won't tell us anything until products are ready to go out the door, but their input the range of topics thrown about here is still awesome to read!
 
While I understand and support the decision.... I can't help but feel a little sad that some of the fun will be gone..... I think this will be hardest on Jim, Jarred, and Team RED, because they love what they do so much, and were always so excited to share with us, the great ideas brewing....

That said, it's easy to see what led up to this strategy, and why most businesses would never be as open as RED has been.

I just want to offer my ear to you guy's, I'm a good listener.... And I can keep a secret ;) (LOL sometimes you just have to tell someone )
 
I think providing future release information and setting expectations was, in large part, the reason of RED's success and the following.

By saying what you were "going to do" you could obtain early feedback and allow the customers to plan ahead. It also alerts the competition and, in case you also communicated the delivery date, a likely delay. There are pros and cons of either approach. But, perhaps there is some balance in letting customers know what to expect and better manage equipment acquisition. If you announce when it is available you are running a higher risk of missing expectations and the demand may not be as good because it is unexpected and many people would have possibly bought an alternative monitor, camera, lens or other piece of kit.

I think feeding relevant and useful information allowing planning and feedback can benefit everyone if done properly. Of course, there will always be some dissatisfied posters but, I think, the benefits can not be easily ignored.
 
We are still here and still listening...

Jim

Gary Paul Walker said:
This totally makes sense. But I hope it doesn't mean that Jim and co will ignore the board. Sure they won't tell us anything until products are ready to go out the door, but their input the range of topics thrown about here is still awesome to read!
Click to expand...
 
It's going to be a little painful - but perhaps not as painful as waiting with full knowledge of what's coming in the future. At least now it can be - BAM! Enjoy :)

Also, you guys freaking out about Epic-S, I think you might need to chill out a bit. It's part of the Epic family, just as there are two camera's (currently) within the scarlet family. Jim hasn't given any indication that it's been cut - all he's done is inform us that there will be no more indications of what's coming in the future.

Looking forward to the advances you guys at RED make without revealing your secrets to the competition all the time. Thanks for all your hard work :)
 
Since we will always believe in the core concept of upgrade instead of "buy it new all over again", I think our customers will always have an advantage over those that invest in other systems.

Jim

Pawel Achtel said:
I think providing future release information and setting expectations was, in large part, the reason of RED's success and the following.

By saying what you were "going to do" you could obtain early feedback and allow the customers to plan ahead. It also alerts the competition and, in case you also communicated the delivery date, a likely delay. There are pros and cons of either approach. But, perhaps there is some balance in letting customers know what to expect and better manage equipment acquisition. If you announce when it is available you are running a higher risk of missing expectations and the demand may not be as good because it is unexpected and many people would have possibly bought an alternative monitor, camera, lens or other piece of kit.

I think feeding relevant and useful information allowing planning and feedback can benefit everyone if done properly. Of course, there will always be some dissatisfied posters but, I think, the benefits can not be easily ignored.
Click to expand...
 
Very good move Jim, we all have seen how the other guys have been watching what RED is doing and trying so desperately keep up. Make them come up with some of their own ideas if they can move that fast, and or make them put out what they have probably had on the shelf for a while just trying to milk us for...........wow I really got going there.
Good idea Jim.
 
Hopefully, with the infrastructure you've built and the world-class talent you've gathered together-- these future announcements won't be long in coming. Its a pleasure to be a customer of Red -- Apple is the only other company I know that gives me the same feeling. You realize of course there will no doubt be a RED RUMORS site going up soon...
 
Thats what the guy here in Munich responsible for
the Leica lenses told me this morning. Arri 5K, lets
wait and see.

Jim, do you want the Name and phone number?
 
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Jannard said:
Since we will always believe in the core concept of upgrade instead of "buy it new all over again", I think our customers will always have an advantage over those that invest in other systems.

Jim
Click to expand...
Not to post twice in this thread, but I just have to say this has got to be one of the coolest parts about RED and Jim's vision for his customers. They don't have to do any of this, but it clearly makes a huge difference for a whole lot of people. I keep looking at that Epic-X photo, so excited for it to show up, and knowing it wouldn't be possible for me if it wasn't for the Stage offerings. Thanks again.
 
Brad, you're correct.

However, Jim's words were that in the roadmap there was the Scarlet, redray, 4K projector and the upcoming next generation sensor(s) programs going on. If in that statement it included "epic" program, your analysis would make sense. (it sounds like I'm dissecting a Steve Jobs email response with Steve Jobs actually listening to it. Awkward but its also what makes RED truly revolutionary- they really are listening)

I have been here for the last 4 years, and will continue to do so, because somehow I feel "involved" in what's going on and seeing how this group of Mavericks pulled all the stops and "changed" the game. I think we all want to change "our" own games in our little universes (yes, cheesy methapor). It was good to see how Red changed everything around from the original Scarlet Fixed concept to the whole DSMC approach, which is trully revolutionary and the real game changer, beyond the sensor technology. I think everyone here felt involved in that somehow. It was a genious move from the Red team. Now, its time for a change and Red has every right to do so. They have created "the" digital cinema camera of the XXI century. All the major guys, the guys that previously were shooting film and the Genesises and F950'ies of yesteryears are on the Red wagon, as well as all the Major studios.

Red is "the" cinema standard right now, so it should aim to keep the prestige of their brand. Those that can afford it will do, those that can't, well, have to look somewhere else. The prestige has been created, the brand is now up there with the Arri's and the Panavisions, but at a much more accessible price point for those that can.

Here's the support from a lower end indie filmmaker. Congratulations, Mavericks!


Brad Allen said:
It's going to be a little painful - but perhaps not as painful as waiting with full knowledge of what's coming in the future. At least now it can be - BAM! Enjoy :)

Also, you guys freaking out about Epic-S, I think you might need to chill out a bit. It's part of the Epic family, just as there are two camera's (currently) within the scarlet family. Jim hasn't given any indication that it's been cut - all he's done is inform us that there will be no more indications of what's coming in the future.

Looking forward to the advances you guys at RED make without revealing your secrets to the competition all the time. Thanks for all your hard work :)
Click to expand...
 
Pawel Achtel said:
I think providing future release information and setting expectations was, in large part, the reason of RED's success and the following.....
Click to expand...

sure, ...

... as the challenger in a rock solid market with tons of preconceptions and defined standards aka status quos .... the outlook of a better world to come is about the only thing one has available to gain traction .... since the ideas where so outrageous, the competition kept sleeping, lulled in security of: "its impossible", at most, attacking the dream as illegal activity.

now, that the challenger has provided the industry with a new standard ... and a proud and high quality loyal user base ...
the impact of "available when ready" is enormous and outweighs the former "hook & educate" ....

RED is now the market and innovation leader and as such has deep reach and impact.


Beside "Let The Games Begin" (as Jarred stated) .... The change of strategy is about the most exciting news, we could probably get ...
since it implies a lot of good to come our ways .... :-)

... and there is the hook, without the education ...
hehe ...

cheers, love this ...

:-)

D.


P.S.
There are brilliant minds at work at red and its a joy to see everything unfold .... pure pleasure!
 
Its an interesting market. There should be plenty of room for all the players: Red, Sony, Arri, Canon, Panavision perhaps... But acquisition is being diluted by emerging technologies in simulation and performance capture. Real growth in this sector will happen when these disparate elements are combined and married to a front to back authoring pipeline. The cost of production will decrease and the median quality will increase. What is not likely to change near term is the fact that theatrically you have only 26 weekends where three to five films can enjoy a wide release and grab the public's attention and their ticket money. This immutably rigid market space will force budgets down and quality up at the same time venture capital starts heading back into the independent filmmaking world. We should be able to make a credible theatrical release for $5 to $10 million dollars using the advanced technology as it filters down the chain. This could open up new business models for theatrical exhibition. Hollywood has trained movie-goers to identify mass-audience popularity and jump on the bandwagon. What if the viral campaign for a film could be launched days or hours ahead of a wide release? What if NATO had no idea on wednesday which movie they will show on friday? And only the strength of the campaign launched on monday determined the programming choice? In certain economic modeling scenarios such a film market could be viable. Its fascinating to see the possibilities unfold...
 
Good new philosophy, now we all really have to be in tune with RedUser, as there is no hints when new stuff is coming, just, suddenly BAM ... It has arrived. With Apple we at least know that when they have their conventions, something new is on its way, be it software or hardware.
 
Jannard said:
You mean 1080P is NOT good enough? I am shocked!

If this were true... what happens to all those that bought a 1080P/2K Alexa? Just curious...


Jim
Click to expand...



(Actually... I think you mean Sony)

Nope, Sony is doing 8k, remember :)

Arri has to do a 4k+ thingy pretty soon, and probably will have to compress tho achieve that.

What a fun ride we're on.
 
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