New Apple Video Pro-Apps Final Cut Pro March 24?

[Matt Moses]

I do not think Apple is making pro apps anymore

 

[Peter Mosiman]

I do not think Apple is making pro apps anymore

People have been saying that for years. Its not going to happen.
Jobs has stated numerous times that the Pro market makes way to much for them to abandon it and why should they if thats the case??

 

[Tim Whitcomb]

People have been saying that for years. Its not going to happen.
Jobs has stated numerous times that the Pro market makes way to much for them to abandon it and why should they if thats the case??

Agreed, who else is going to buy the 2.93 16 Core MAC PRO's ??

Scientists decoding human genomes?? Still photographers using Aperture?

I'm sure if one was allowed to dig into MAC PRO Sales... FCP users
and filmmakers (i.e pros) would be the largest customer base...

I mean it is called the MAC PRO line.. Not MACSUMER...I trust that rumor was started by AVID or ADOBE on some board, makes NO sense.

Jobs does not want Apple to be the next DELL, puh-lease

 

[Ivan G]

Do me a favor guys, don't get your hopes up! We'll see a new another generation ipods before pro apps.

I was right!! Apple just released another ipod today...

 

[Jonathan Stevenson]

Posted on MacRumors today...

Posted on MacRumors today...

AppleInsider reports that Apple is planning to release an update to their Final Cut Studio professional video editing package in late April, around the time of the annual National Association of Broadcasters (NAB) conference in Las Vegas.

While Apple won't be attending NAB, those familiar with the company's plans say it holds ambitions of debuting a new version of Final Cut Studio, currently late in its development stage, at or around the same time the conference kicks off during the third week of April. Further details weren't provided.
Apple had been a regular participant at NAB, announcing a number of Final Cut Pro and Final Cut Studio releases there, but pulled out of the 2008 conference as part of their continuing shift away from trade shows and conferences.

Previous reports had pointed to a possible Final Cut Studio update at a rumored March 24th media event that had initially surfaced as a possibility for hardware releases. With the introduction of new iMacs, Mac minis and Mac Pros on March 3rd and yesterday's announcement of an iPhone OS 3.0 media event on March 17th, a March 24th event is looking increasingly unlikely.

 

[michael zaletel]

So we'll have to wait until April. That makes more sense anyway. Apple doesn't care about trade shows anymore because they have local stores everywhere that can reach a much, much larger audience in less time even in the Pro Video market.

-shooter

 

[M Most]

Apple doesn't care about trade shows anymore because they have local stores everywhere that can reach a much, much larger audience in less time even in the Pro Video market.

Clearly they do care about trade shows - at least NAB - because their timing will likely coincide with it. And I can almost guarantee they will seed the new software to third party suppliers on the floor, as well as show it in whatever private demo suite they happen to take.

Not spending over a million dollars on a booth doesn't mean a company ignores the significance of a large industry gathering, and the sales potential of presenting a new product directly to that gathering.

 

[shashbugu]

if nobody from Red has commented on this thread you know for sure
big from apple is about to happen involving Red. Apple keep their third party partners hush hush, i mean super hush hush. Here in LA Red is the biggest thing on every producers lips. Apple is a rather "smart, how can we come up with something new, exciting and revolutionary in an already saturated market". Its all about interface and design. Avid wants to make pro apps for pros, Adobe opens the doors for the talented, and Apple makes excellent advanced pro apps simple so even monkeys can use them ---take motion, logic studio, and even FCP---. So my fellow professionals (monkeys) let Apple reign, we are the only winners.

 

[Chris Parker]

the biggest thing won't be FCS 3.0, it will be FCS 3.0 working on Snow Leopard. That is going to get silly. Announce in April, release in May, bugs worked out by July, right around the time snow leopard is released. in six months time, working on a new Mac Pro Final Cut station will be totally different than it is today.

 

[Chris Parker]

especially with RED footage......by then, some higher bitrate REDcode will be hitting the streets too, continuing the never ending digital battle of managing these higher bitrates.

 

[Blair S. Paulsen]

I have been saying this for more than a year.

I have been saying this for more than a year.

From a Red users perspective, the big missing piece of this puzzle beyond Nehlehem procs, the agonizingly long dev on the new FCS, Snow Leopard and Blu-Ray burning support, is just how much easier it would be to have R3Ds decoded in real time with a purpose built hardware solution like a PCIe2 card. So far even Assimilate is limited to decoding R3Ds with CPUs alone (the nVidia Quadro GPU solutions are on the output side).

With the number of people working with Red footy these days my faith in Capitalism leads me to believe that its worth it to somebody to create a hardware based solution that does not require Scratch (even though its a great tool and AFAIK still the only way to grade the true RAW data prior to conversion to the RGB version of RAW) or some other tool too expensive for the masses. Viva la Rebellion!

 

[Jonathan Stevenson]

Viva la Rebellion!

The.. Red-bellion?

 

[Uli Plank]

@Jonathan: I like that one!

@Blair: capitalism didn't earn itself too much respect recently…

Specialised hardware wasn't such a success in the past. I'm thinking of expensive stuff like the ICE board which was quickly made obsolete by faster general processors. I'm afraid that neither the producers nor the users really made much money with those. I'm rather hoping for Apple making much more of the power accessible in the next OS that already sits in our computers being idle most of the time.

 

[Andrae Palmer]

With a new 8 core 2.93Ghz Nehalem Mac Pro sitting on the FedEx truck and arriving on Monday. I am ready for some type of Mac revolution especially not being capable of affording both a high end PC and Mac. I can only pray that Apple kicks ass with Color/Snow Leopard and perhaps come out with a graphic hardware option from its partners or AJA especially. I would have loved to run Scratch in bootcamp or natively in OSX... but I'm thinking in 2 months this will be irrelevant.

 

[Patrick Tresch]

...So far even Assimilate is limited to decoding R3Ds with CPUs alone (the nVidia Quadro GPU solutions are on the output side).

...its worth it to somebody to create a hardware based solution that does not require Scratch ... Viva la Rebellion!

The problem is the SDK lock.

To have a true Rebellion RED should open SDK to all industry leaders. There would be no more CPU working on slow debayer but only GPU and many solutions would have a 4k full debayer in RT.

Patrick

 

[Thomas Mathai]

Specialised hardware wasn't such a success in the past. I'm thinking of expensive stuff like the ICE board which was quickly made obsolete by faster general processors. I'm afraid that neither the producers nor the users really made much money with those. I'm rather hoping for Apple making much more of the power accessible in the next OS that already sits in our computers being idle most of the time.

True ICE boards became obsolete, but they were around for a number of years and the people who bought them, put them to great use.

If meeting deadlines is always a constant, there will be someone who will see an opportunity to make money off it.

Now we have Nvidia making cards like the CX for Adobe Suite. It's not as expensive as the ICE boards were, and don't need specialized versions of plug ins.

 

[Thomas Mathai]

With a new 8 core 2.93Ghz Nehalem Mac Pro sitting on the FedEx truck and arriving on Monday. I am ready for some type of Mac revolution especially not being capable of affording both a high end PC and Mac. I can only pray that Apple kicks ass with Color/Snow Leopard and perhaps come out with a graphic hardware option from its partners or AJA especially. I would have loved to run Scratch in bootcamp or natively in OSX... but I'm thinking in 2 months this will be irrelevant.

I know SpeedGrade also does OS X and has Raw support, not sure the price.

 

[J Davis]

I do not think Apple is making pro apps anymore

Never knew apple made pro apps to begin with ... they just buy them and repackage. FCP was written by the adobe code heads anyways

 

[Mark L. Pederson]

FCP was written by the adobe code heads anyways

Randy Ubillos

 

[Chris Parker]

i would think the Kona 4, when released, will work wonders with FCS 3.0, Snow Leopard, and the new Mac Pros. There will be a rock solid RED workflow delivered I think. Ted's former relationship with AJA, and their position as a market leader, make it a reasonable assumption. Total realtime workflow with the .r3ds would be ideal. But then RED will release REDCode 225, and it will all be blown again.

I love how other companies are being pressed by RED to release new, better products simply by REDs dominant presence in the 'film' industry now.....it really is amazing how fast RED became a HUGE player in the camera world.....