New Apple iPhone commercial:

[Filipo]

i was there in 1991

 

[Michael "Dorkman" Scott]

I'm confused, isn't this a thread about the iPhone commercial?

 

[Warren Kommers]

How can anyone say it looks like RED? What gives it away? I doubt ANYONE can look at any footage and name the camera just based on the final footage.

Honestly though, IMHO, it was probably shot on film.

You can tell these things for sure. It definitely has many characteristics of RED.

1)noiseless and clean

2)sharp but soft look

3)similar shadow characteristics

Anyone?

 

[Zakaree Sandberg]

honestly.. Im pretty sure thats red footy..

 

[Warren Kommers]

The only thing is the anamorphic flares which look like they were done in post except for the one they walk through.

 

[Filipo]

I'm confused, isn't this a thread about the iPhone commercial?

Yes it is ! Sorry we went too far

 

[Rick Darge]

Looks like Red creaminess to me.

I'll be in Croatia this summer. Zdravo

 

[Oliver Koeppel]

Don´t know if it´s red, but definetly shot with anamorphic lenses. Look at the elliptic bokeh.
just speculating. I think --> genesis

 

[Justin K Phillips]

Erm, that elliptical bokeh looks more like an effect of the shape of a background object rather than the result of an anamorphic lens.

 

[Brook Willard]

Heheheh.

 

[Andrew Benz]

I'll be in Croatia this summer. Zdravo

I am jealous... :wink:

 

[Warren Kommers]

Heheheh.

confirmed.

 

[Anders Yarbrough]

I don't mean to be a bung hole, but aren't we viewing it from a website? w/H264 compression (being that it's streaming).

...come on guys.

 

[Warren Kommers]

I don't mean to be a bung hole, but aren't we viewing it from a website? w/H264 compression (being that it's streaming).

...come on guys.

trained eyes.

 

[Harrison Diamond]

Erm, that elliptical bokeh looks more like an effect of the shape of a background object rather than the result of an anamorphic lens.

Yeah, that's Apple's Genius Bar logo.

There was some filming going on at the 5th avenue store in NYC that they shut the whole store down for. This was on may 29. While some of the setup would appear to not match what was in this ad (they may have been shooting more than one?) it would seem to make sense with the genius bar shot. Would have been a reasonably fast turnaround for that shot.

 

[Zakaree Sandberg]

trained eyes.

exactly

 

[Sanjin Jukic]

Looks like Red creaminess to me.

I'll be in Croatia this summer. Zdravo

Richard zdravo and hola.

I'll be part in Istria, Croatia and the rest in Spain (Ibiza, Formentera, Balearic Islands).

 

[Craig W. Bickerstaff]

I think it's either 35mm film or the genesis.

 

[Hrvoje Simic]

I'll be in Croatia this summer.

Smart choice. :wink:

 

[Clay Morrison]

Credits listed for the iPhone 3G spot:

http://www.boardsmag.com/screeningroom/commercials/6122/