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NAB Surprises

Emmanuel Decarpentrie

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I think tonight, Red gave us more "information" than just an (outrageously exciting) price list.

For instance, Stuart just wrote:

RED-RAM is a special version of the RED-DRIVE chassis that has two 32GB flash memory modules instead of hard disk drives. This arrangement offers outstanding resiliance against extremes of temperature and vibration, and a very high maximum data transfer rate.

I think Stuart wouldn't insist on this technical caracteristic (the "very high maximum data transfer rate") if this didn't clearly provide an advantage vs. the other recording options (like the Red-Drive). My guess is this is one of the NAB "surprises": the RED-RAM is probably gonna open of few additionnal options regarding the recording possibilities... I guess this might allow for some burst of RAW overcranked 2K (or even 4K) :wink:

Also, did anyone notice the lenses that are shown on the prices list's pictures! Looks like "Red Primes" don't they? I'm willing to bet another of those "NAB surprises" is gonna be a nice set of (very fast) Primes

OK! Enough predictions for today! Your turn! Grab a crystal ball and tell me what you think the possible "NAB surprises" are gonna be :)
 
I think an interesting surprise will be the number of orders placed for Red camera systems at and following NAB.

It will be a very interesting indicator of changes in end user production techniques. i.e., tapeless, multiformat etc.
 
an interesting surprise will be the number of orders placed for Red camera systems at and following NAB

My crystal ball shows me a 4 digit number... But it's kind of fuzzy :)
 
Also, did anyone notice the lenses that are shown on the prices list's pictures!

The rendered lens has three geared rings - it's a zoom. it's also a prime-shaped zoom. I'd put money on it being a placeholder rendered lens to make the camera packages look more balanced.
 
I think even RED's bigger booth is going to look like one of those frat house telephone booth stuffing contests - it will be packed to the max!
 
I think even RED's bigger booth is going to look like one of those frat house telephone booth stuffing contests - it will be packed to the max!

Sausage fest! :ranting2:
 
My guess on the the RED-RAM - if it is an eSATA connection, that maxes out around 220 or 230 megaBYTES per second - so the bus itself is not fast enough for 4K 24p RAW unfortunately. BUT....maybe fast enough for 2K RAW uncompressed 24p (maybe more), or higher framerates of compressed RAW footage? Depends on the max transfer rates of the RAM stuff itself to say. Maybe that is required to catch 720p120 or something like that? 2K@24p MIGHT be possible - but in short bursts. Hmm...quickie napkin math paints that as very possible, at least from a datarate perspective. Whether the onboard compression stuff could handle something higher res is the unknown and presumed not likely.

We'd have to know how high the datarate is to say.

-mike
 
Mike, elsewhere Jim has said that RED-RAM will the way most pros go, and that it's a great option, and so on, so surely it must be able to handle 4K 24P RAW. It seems crazy to build a camera that can shoot 4K 24p RAW, and then make the 'best choice' storage solution unable to cope with the footage. Can somebody confirm or deny this?
 
Thanks Alexander. When I wrote "RAW" I meant REDCODE RAW, and I'd assumed that's what Mike meant. Now, I realise he probably didn't. Funny, RAW used to me genuinely RAW; now it can mean something else - REDCODE RAW. I'll have to be more precise. I get the impression that REDCODE RAW will be nearly as good as actual RAW. Jim keeps saying REDCODE RAW is a very big deal, so this is all good.
 
I get the impression that REDCODE RAW will be nearly as good as actual RAW.

At the Los Angeles screening of RED in December I checked out RAW and REDCODE RAW projected sequentially via a Sony 4k projector on a 35' screen. To my experienced eyes there was no discernable difference. IMO the RED One camera and accessories, and their prices, are major breakthroughs...but an even bigger breakthrough that is the key to putting it all in action is REDCODE, and specifically REDCODE RAW. Be prepared for a pleasant shock when you see 4k REDCODE RAW footage!
 
just to point out, on several threads jim jannard has actually discouraged us from purchasing the uncompressed port before seeing what REDCODE RAW can do. now if this guy is a salesman, what kind of salesman steers his customers AWAY from a $6500 accessory??

it is just unbelievable to me, the integrity of this guy. a blessing, really.
 
just to point out, on several threads jim jannard has actually discouraged us from purchasing the uncompressed port before seeing what REDCODE RAW can do. now if this guy is a salesman, what kind of salesman steers his customers AWAY from a $6500 accessory??

Obviously... not a very good one. :-)

Remember... I'm a customer, too.

Jim
 
just to point out, on several threads jim jannard has actually discouraged us from purchasing the uncompressed port before seeing what REDCODE RAW can do. now if this guy is a salesman, what kind of salesman steers his customers AWAY from a $6500 accessory??

He is pushing a proprietary codec of course. That's a pretty smart move... if everybody brags on the codec there's only one camera that'll deliver it. I'm pretty confident it'll be the best codec in the business. It may be that we'll be staying in that codec in post when NLE's support it. Graeme could probaby clue us in to that likelihood.
 
Obviously... not a very good one. :-)

Remember... I'm a customer, too.

Jim

It's amazing how you're a complete realist about workflow and at the same time a complete visionary in creating a freekin 4k camera for pesos lol.
 
The first day of NAB - another 500 cameras. It will be insane. Red Team is going to need some RED BULLS -

Oh, I just had a NAB 2006 flashback, the last afternoon of NAB I had a huge Red Bull crash. Those are horrible. Glad I wasn't driving home that night!
 
Red tide

Red tide

I guess you could characterize Jim's enthusiasm for RedCode as "pushing" a proprietary codec (I can just hear them at the Sony booth saying "but then you're stuck in their codec" in an ominous tone). I see it more as his understanding of just how critical a great codec is in making a 4k camera system functional in the real world of current and near future infrastructure.

Even if the camera and all the accessories were at HVX prices, if uncompressed 4k was the only data path to post it would hardly be the democratization of filmmaking that constitutes a rebellion.

My analogy would be the 200 mpg experimental cars that use emerging tech solutions - until you can refuel them at 100,000 places in less than 5 minutes and go at least 400 miles with 4 passengers and gear they are just R&D excercises, not transportation solutions.

The icing on the cake is that the RedCode codec is providing camera RAW data with a level of exposure, gamma and color range tweakability that enables modern post topologies to show their true power.

Bottom line - most people in our industry don't even begin to comprehend just how revolutionary this camera system is. NAB may be the earthquake but the aftershocks will go on for years.
 
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