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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Made in California...

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Is local production a pro-American thing, or are you going to expand the localized approach to other places?

It it interesting to have local, American design and build. But what if you had a shop in Germany, that did assembly and other basic construction locally as well. Ditto for Japan.
 
Luc Bouvrette said:
Jim, if the media won't come to you, go to the media.

Buy full page ads in major papers, plug in a commercial during the Super Bowl. Make RED known. Make a statement. The idea is not to do it for profit. The idea is to get your name out there and communicate what you stand for. Your passion. Your drive and energy. And it's contagious. 42,310 redusers can attest to that.

When Apple got its Think Different campaign going, it wasn't about the product, it was a manifesto. It was pure, transcendent, beautiful, and most of all powerful. People identified themselves to the brand. They wanted to commit themselves to the product.

Your company is all about quality, integrity, transparency to both the industry and society.

You take pride in the fact your product is designed and built in America. That it's the best in the business. And especially in the accomplishments of your clients.

You are the enabler of great things, because the things you build are great. Let it be known.


Luc
Click to expand...

Running newspaper ads and Super Bowl ads would be a huge waste of money for RED.
They are not a consumer product. RED is known in the video & film industries.
Jim seems frustrated that the general business world does not know about RED.
California is ranked as one of the worst states to start or run a business.
That is the hook for RED. Show the business world that RED is thriving in the
worst state to do business. Imagine what RED could do in state that is
has the best business climate.
 
Jannard said:
We have set the goal of creating jobs in the US . It is certainly a precedent for us. Apparently this is not big or important news... to the news gatherers.
Click to expand...

Very surprising... Because it is very important...

1- that's real jobs...
In a time of crisis it's huge...

2- that's an exemple and great energy... You did it, why not others!?...
That's even bigger...

Why not spread the good news and the good energy? Good question...

Thank you for the positive energy from Red!

Antoine
 
Jannard said:
I would think that RED EPIC and Scarlet being made in California would be big news... apparently not.

We have set the goal of creating jobs in the US . It is certainly a precedent for us. Apparently this is not big or important news... to the news gatherers.

It appears to be an assumption that everything electronic should be made in China. Why not? Apple is.

I am quite surprised that no big publication seems to be the least bit interested in the fact that there is another option.

...
Jim
Click to expand...


I don't think this is an accident. And it's not just Red. Our national dialog about the economy is just not focussed on creating jobs in America. That is because most of the people talking about the economy are only looking at the stock market and GDP numbers. They are not really interested in putting American people to work. The people reporting on business and the economy are really not investigative reporters, they just repeat the stock and commodity prices and quarterly earnings numbers. They seem truly not to be interested in connecting the dots between unemployment, outsourcing, and stock prices. They all sing the same song about manufacturing not being possible in America, and they are not interested or even curious enough to report on companies like Red that are putting the lie to that idea. They don't believe it's possible, so they aren't going to talk about it.

Andy Grove, one of the founders of Intel, wrote a very important article about that very thing in Bloomberg Businessweek. Andy Grove: How America Can Create Jobs In it he says "Five years ago a friend joined a large VC firm as a partner. His responsibility was to make sure that all the startups they funded had a 'China strategy,' meaning a plan to move what jobs they could to China. ... VCs should have a partner in charge of every startup's 'U.S. strategy'"

That reporters are not reporting on businesses like Red is a colossal failure of imagination. Few of them can imagine this storyline, so they are not out looking for it. They have bought the idea that manufacturing is not possible here, and it colors every report they make. It's like a man standing a dark cave and telling everyone how bad the darkness is, while behind him, light is filtering through cracks in the wall. And if only someone would start to chip away at... but everybody knows it's dark, so why should he bother looking around for light?

Jim, I think the craziest and most important thing you've done may yet prove to be building your camera in the US. I wish you'd put a small amount of your imagination and resources toward persuading people to really look at that.

Of course, this thread is a toe in that water, and I have no idea what thoughts you may have about another step, but it's a story that needs to get out. It needs to become part of the business/economy dialog. One idea I've had for quite a while is a documentary series called "Where Jobs Come From" that looks at companies that are creating jobs in the US and really tries to present the storyline that manufacturing is possible here. And backs it up with evidence of how it works where it does. I'd like to see that series, or one like it, get made. Please don't mistake this as a request for you to fund a project for me. It's not important that I be involved with it, and it's not important that it take the shape I've described. What is important is that you or someone with as much imagination as you have find a way to put this discussion on the table. You are one of the best marketing heads in the world. Your company is already making a revolutionary difference in the cinema world. You could make a very big difference to this dialog as well.
 
Jannard said:
I would think that RED EPIC and Scarlet being made in California would be big news... apparently not.

We have set the goal of creating jobs in the US . It is certainly a precedent for us. Apparently this is not big or important news... to the news gatherers.

It appears to be an assumption that everything electronic should be made in China. Why not? Apple is.

I am quite surprised that no big publication seems to be the least bit interested in the fact that there is another option.

No matter.

RED continues to beat its Asian counterparts in every respect.

Designed in CA. Prototyped in CA. Manufactured in CA.

"The Hobbit" "Girl with the Dragon Tattoo" "Prometheus" "The Muppets" "The Amazing Spiderman" "Jack the Giant Killer" "Contagion" "Underworld 4" "The Great Gatsby" "Total Recall"....

Jim
Click to expand...

Get over yourself... concentrate on meeting deadlines and building reliable products, then you can worry about american pride.
 
D Fuller said:
I don't think this is an accident. And it's not just Red. Our national dialog about the economy is just not focussed on creating jobs in America. That is because most of the people talking about the economy are only looking at the stock market and GDP numbers. They are not really interested in putting American people to work. The people reporting on business and the economy are really not investigative reporters, they just repeat the stock and commodity prices and quarterly earnings numbers. They seem truly not to be interested in connecting the dots between unemployment, outsourcing, and stock prices. They all sing the same song about manufacturing not being possible in America, and they are not interested or even curious enough to report on companies like Red that are putting the lie to that idea. They don't believe it's possible, so they aren't going to talk about it.

Andy Grove, one of the founders of Intel, wrote a very important article about that very thing in Bloomberg Businessweek. Andy Grove: How America Can Create Jobs In it he says "Five years ago a friend joined a large VC firm as a partner. His responsibility was to make sure that all the startups they funded had a 'China strategy,' meaning a plan to move what jobs they could to China. ... VCs should have a partner in charge of every startup's 'U.S. strategy'"

That reporters are not reporting on businesses like Red is a colossal failure of imagination. Few of them can imagine this storyline, so they are not out looking for it. They have bought the idea that manufacturing is not possible here, and it colors every report they make. It's like a man standing a dark cave and telling everyone how bad the darkness is, while behind him, light is filtering through cracks in the wall. And if only someone would start to chip away at... but everybody knows it's dark, so why should he bother looking around for light?

Jim, I think the craziest and most important thing you've done may yet prove to be building your camera in the US. I wish you'd put a small amount of your imagination and resources toward persuading people to really look at that.

Of course, this thread is a toe in that water, and I have no idea what thoughts you may have about another step, but it's a story that needs to get out. It needs to become part of the business/economy dialog. One idea I've had for quite a while is a documentary series called "Where Jobs Come From" that looks at companies that are creating jobs in the US and really tries to present the storyline that manufacturing is possible here. And backs it up with evidence of how it works where it does. I'd like to see that series, or one like it, get made. Please don't mistake this as a request for you to fund a project for me. It's not important that I be involved with it, and it's not important that it take the shape I've described. What is important is that you or someone with as much imagination as you have find a way to put this discussion on the table. You are one of the best marketing heads in the world. Your company is already making a revolutionary difference in the cinema world. You could make a very big difference to this dialog as well.
Click to expand...

You are 100% correct. It is people like Jim Jannard that create jobs - not the government. That is why this success story is ignored.
 
Jim, I'm from Colombia, and honestly I totally understand your point of view, Beside business, you're doing something for the economy of your own country, thats more than honorable!! just keep going no matter what!!
 
Michael Schrengohst said:
You are 100% correct. It is people like Jim Jannard that create jobs - not the government. That is why this success story is ignored.
Click to expand...

Please don't turn this into a "govt vs whatever" discussion. You are right that people like Jim Jannard create jobs, but the forces that would have a business do otherwise include private venture capital firms, MBA's, and stock analysts, among others.
 
Hey Jim! Just now saw this...page 12...are you still checking in here?

I really really liked reading your post at the top of the thread and strongly concur it's something you should (as you do) take pride in.

Why not do what you are good at doing? Make a commercial about it, about the pride Red has in being made local? Sort of a Red industrial/patriotic "We're Red, We're Made Here, We're Here to Stay" sort of stuff. I think it could rock.
 
Michael Schrengohst said:
Running newspaper ads and Super Bowl ads would be a huge waste of money for RED.
They are not a consumer product. RED is known in the video & film industries.
Jim seems frustrated that the general business world does not know about RED.
California is ranked as one of the worst states to start or run a business.
That is the hook for RED. Show the business world that RED is thriving in the
worst state to do business. Imagine what RED could do in state that is
has the best business climate.
Click to expand...

I've seen print ads for Boeing and they're not a consumer product either. But they're behind this dream machine called travel. Another dream machine is cinema. And RED is a force behind it that needs to be recognized. The idea is to get your name out there. Friends of mine that have nothing to do with the industry all heard names like Panavision, Arri or Aaton. They never heard of RED. Problemo.

If you want 60 Minutes to do a piece on RED, CBS needs to know people will want to watch it. For that you need public awareness that an american company is behind America's favourite dream machine. And that's where ads come in. Manifesto ads, not product ads.

On another note, being an American Cinematographer subscriber myself, I always wondered why I never saw ads for RED products in its pages (at least not that I can recall). Any reason for this?
 
Jocelyn Deguise said:
Get over yourself... concentrate on meeting deadlines and building reliable products, then you can worry about american pride.
Click to expand...

Feel the love. :blink:
 
I don't understantd this attitude out there that says screw my neighbor next door who can't find a job if I can get it cheaper at Walmart. The 'me' generation at full tilt. All I can say is it's your job next. The fact that Red is Made in the USA is a big deal for me. Once it was a big deal to the rest of the world too. Jannard can prove that america can build the best products again. And while were at it lets slap a huge tariff on outside products. Lets drive canon prices up to ...oh say....double.
 
Shawn Nelson said:
Why not do what you are good at doing? Make a commercial about it, about the pride Red has in being made local? Sort of a Red industrial/patriotic "We're Red, We're Made Here, We're Here to Stay" sort of stuff. I think it could rock.
Click to expand...

I like this idea. Maybe put a whole section on the website about the manufacturing facilities.
 
Lee Saxon said:
I'm 100% for not having your camera made out of lead-laden plastic by an unpaid 9 year old in China.
Click to expand...
Enough with those countries-nobody-can-point-on-the-map "facts"... We've read too much of these recently on the forum, please, stop...


Designed and prototyped obviously make sense, few people could think about such products, and have both the power to gather talents, technical abilities and financial power.

For the manufacturing part, one could debate but manufacturing in asia, eastern europe or northern africa needs over the top product quality control, making the initial cost saving not that interesting in many cases. Plus, Jim is doing just like a smart and powerful producer would finance his movie : having full control on what's happening to these cameras, from their design to customer delivery and follow up. The direct sell system is one of those important decisions Red took.
I could keep going on and on... Having your product fully made in US, Germany, France... has many, many other advantages regardless the extra cost.
 
Jocelyn Deguise said:
Get over yourself... concentrate on meeting deadlines and building reliable products, then you can worry about american pride.
Click to expand...

It's ok to pride yourself whilst your working...


EDIT:

On a side note...

What's the 'least technical' job you could get at the facility?

I take it you would need some degree in education of engineering etc. to actually be on the main floor building the cameras?

Just wondering...I mean these are highly technical pieces being placed together...

seriously awesome facility never the less
 
For what it's worth don't go for a PR company, everything is media managed to death these days,
Get your friends and people who like your product and ask for their help, simple as.
You've got pretty good supporters Jim.
Play them straight, as for the media they will smile out of whatever side of their face they can to make a profit, that's life.
Jim you got a great product and supporters, why ?
Because you do what's good for you and your customers,
those who are unbiased understand this is a mutual goal.
 
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