Gavin Greenwalt
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. So I wouldn't get bent out of shape that when in 2006, Red announced that within one year they were going to make a digital cinema 4K raw camera and sell it for $17,000, that smart people were skeptical, even cynical. I was! It had nothing to do with the principles, we all knew the technology was possible, even inevitable, but considering the three to five year R&D cycle that most electronic manufacturers deal with, one year seemed unlikely to me.
I would point out that some of us such as myself were skeptical... and then were proven correct when RED completely missed their projected schedules and usually ended up shipping in a normal time frame. If we all remember correctly RED shipped the RED One... and then essentially recalled all of the first 6 months worth of cameras to fix them. REDCode was really bad for the first year or so too. It wasn't until B17 or so that things started to resemble the quality we see today.
The RED One shipped as a beta camera. After the LA Red Test I said as much and Jim skewered me for saying it. 2 years later it was the gospel truth that RED One shipped beta and how "revolutionary" that was that people were able to contribute to its development etc etc. I think that story encapsulates my frustration with RED. You will say something that isn't entirely glowing and Jim in particular would completely lay into you for suggesting that everything isn't perfect. And then a year or two later, they would fix it and praise themselves for this breakthrough "enhancement" which amounts to making it the way it should have been from the start. It makes offering constructive criticism impossible. They'll attack you and your character if you suggest something is imperfect and then pat themselves on the back for their genius when they fix it.
Even in Jim's goodbye 'speech' he talks about how amazing RED One's free updates were. Of course they were free! The REDOne shipped as a buggy incomplete prototype that was getting field testing. That's not to say a beta product isn't useful... I would say half of our pipeline is often composed of beta products. But fixing compression artifacts, improving color science and re-adding audio aren't "features" so much as finishing the product. "Ship it and Fix It" is a completely valid methodology for development. It's actually my preferred methodology and I'm glad a company like RED does it. But when you're on two shoots in a row where the rented RED completely dies and has to be replaced... you can't blame the critics who don't prefer ship it and fix it.
The critics were right, RED couldn't do what they said they were going to do on the timeline they said it could be done in. The supporters were also right... RED did end up doing it. Jim deserves better and he deserves worse and he deserves everything he's received: accolades, respect and criticism. Such is the nature of everyone who does something big. I don't think you can have the good without the bad, you have to be stubborn and ambitious to do big things--you have to sometimes tell people to F*** off to get things done. But that's not to say that RED couldn't have done better if they had swallowed a bit of ego earlier on and listened to many of the people on CML who while perhaps not constructively criticizing RED in tone had valid complaints.