Introducing the InfiniND filter

[Andy Jarosz]

Hey guys, very excited to launch our new product, the InfiniND filter!

Traditional ND filters allow cinematographers to maintain a chosen f/stop while shooting in bright conditions beyond their control. Normal ND filters are sufficient for 90% of tasks, but a few have asked us to create a product for special occasions. For them, we've created the InfiniND™ filter!


We've had to develop new instruments specifically to measure the density of this filter, which is created by "sandwiching" over two hundred layers of treated optical quality glass and flattening under immense heat.

The result is incredible: one one case, it was used to successfully photograph the surface of the sun!

 

[Curran Giddens]

This is a "must have" accessory. When can I order?

 

[Mikael Lubtchansky]

Excellent and could be quite handy to run a black shading in the desert when you've lost your lens cap !

 

[Marc Berger]

If its true, first of april is a very bad day to launch, LOL.

 

[Mikael Lubtchansky]

What an amazing day for night filter too !

 

[Jaime Vallés]

I hear it's being called the Daredevil filter.

 

[Jean Déraps]

The difference between the 2 images is like night and day....

 

[Peter Strietmann]

I'd like to be an early adopter!

 

[Justin Marx]

Does it work on the Epic?

 

[Nick Pasquariello]

You know, if you chopped these up and put them into tiny housings, I'd buy a bunch of them to instantly improve my friends' Instagram accounts. Just imagine what this would do for all the photos of people's food, drinks, and cats!

 

[Paul Hazlett]

well played sir

 

[Andy Jarosz]

If its true, first of april is a very bad day to launch, LOL.

Thanks everyone for playing along! This was obviously an April Fools joke, but we actually made one of these for the photo out of laser cut acrylic!

 

[Les Dittert]

I knew it was a joke, because if you really made it it would be made from lead and be too heavy to carry around.

 

[Dan Frenkel]

Hey that filter will even make the ugly models look awesome!

 

[Joe Taylor]

Man I was really feeling stupid and about to post my admit "I don't get it." Now I feel even dumber.