Nick Morrison
Well-known member
- Joined
- Nov 9, 2011
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- 9,141
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- Location
- Brooklyn
- Website
- www.smallgiant.tv
BTW, I think one of the first ?'s that needs to be answered for 4K broadcast is "What is 4K,?" in the context of broadcast. I'm assuming it means quad-HD. So looking at it from an Avid-centric perspective, I'm assuming that would mean having quad-HD versions of both project format and DNxHD.
I still see 4K as a finishing solution. And 1080/2k as a mastering solution. What I mean is you finish and grade in 4K. And then deliver 2k/1080 for broadcast. I can see that becoming more common place.
But for a network to have a whole channel broadcast 4k would require that they have hundreds of titles and episodes delivered in 4k. And I don't see that happening right away. For History to have a 4K channel, that means they'd need at least 15-20 shows with 10-20 episodes each at 4K. So that's upto 400 episodes. That's a lot. I just don't see it. Most production companies doing reality are using 1080p camcorders and other run and gun systems. I dont see Swamp People being shot on 8 epics. Or Ice Road Truckers being filmed on 50 epics. Believe me, I've been up there, IRT is shot by dozens of dudes, and they have cameras all over. They would all have to be 4K to have the show master in 4K.
Again, they still haven't moved to the next logical stage after 720p. Which is 1080i. And that's not even 1080p.
Now do I see online material like Youtube, Vimeo, Hulu, making 4K available? Sure. That's more alacarte. But a huge network like AETN? I think they'd rather convert their back library to 3D first. That's attainable. But an entire 4K network? I can see that happening in 10 years. All though I'd like to be surprised and have it come in 5. And that would be great if it did. But I delivered the first IRT trailer in HD in 2007. That was sent to theatres in 720p. All the promos went up SD. Four and a half years later, we are now sending up promos 720p full time. But that's as far as we've gotten. That seems like pretty slow appreciation.
Am I making any sense here? One thing is what is possible. Another thing is a gigantic corporation changing all their specs across dozens of platforms and departmens. There aren't enough REDS out there yet to make that possible. Yet.
Hate to be the bearer of bad tidings. I just don't see this.