In the meantime, Apple will continue to innovate and gain market share in exactly those Corporate Accounts that Avid is so desperately trying to hold onto ...
Maybe. That's currently an unproven prediction.
but there again, Apple has a management team that knows what it's doing ... oh, and a very well thought out Strategic Vision thingumabob.
Well, as little as 6 months ago, just about everybody here and elsewhere was saying exactly the opposite. And frankly, although I like FCPX as an editing program (although not as something that fits into a larger ecosystem where other tools are also part of the picture, however) and have said so numerous times, it still took me quite some time to understand exactly what an "event" is, not to mention what a "project" is - and I'm still not sure whether my feeble understanding of either is correct because Apple chose to invent their own terminology and concepts when the existing ones were already known, understood, and working. Final Cut might have a lot of good ideas, but Apple sees fit to operate as a lone wolf whenever they feel like it, inventing nonsensical terminology along the way in products that are purportedly aimed at a professional clientele that already has terminology that fits the concepts perfectly well. That is not inspiring, that is maddening.
You know, for someone who has long been somewhat PC centric (remember Scratch??), you seem to have now bought into the "Apple is Perfect" rhetoric to a rather frightening extent... :glare: