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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Everything changes... IMPORTANT post.

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And this is what differentiates Red from the Sonys and Canons of the world.

There is no other camera system that can rival the performance of Red Epic, and Red still reduces the prices for its customers. The usual economic theories about demand, supply and competition all go for a toss.

Awesome. :)
 
Christian Simpson said:
+1
I would love to grab a RR but it is getting a little long in the tooth :)
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Instead of reducing its price, IMO Red would be better off launching a new version on 28nm process (like the latest GPUs from nvidia and AMD).
Considering how old Red Rocket is now, a new one could easily double or triple the raw performance, on same power budget. While also being cheaper to manufacture.
 
+1 on a major price drop on the ROCKET or an upgrade.
 
Hey, wait a second. This means the Epic monochrome should cost even less. 1/3 the color, right? ;-)
 
This is just my opinion but I have been saying this for a number of years.
The market has changed any every company is looking at it's very survival in the current climate.

I think the recent 7K sale of Red Scarlets (and the demand for them) has shown Red that sales are there, but it's all about
price in the current climate
I have been saying this long before Blackmagic announced their camera, but IMO the key to survival is mass adoption of your product
and workflow. Pricing is a large part of this but the remainder is kit cost and workflow.

I still feel the next biggest move Red could make would be to provide the ProRes / DNxHD and Mini Audio Module ASAP,
and if possible reduce your accessories cost.

Finally this is going to be controversial but adding a Cineform option to any Pro Res / DNXD module may seem absurd to even mention,
but please hear me out, it's only a matter of time before Blackmagic or some other manufacturer does the same.
The fact that you can edit and conform in one visually lossless codec and use it throughout the entire editing FX and Post Workflow
is huge and will drive future developments.

The next few years will be all be about survival, over time things that seemed absurd may start to make sense, the key will be whether
companies can reassess their situation quicker than the competition and make the necessary changes.

My 2 Cents
 
While this price drop is highly appreciated and I hope this might be the upgrade path from Scarlet to Epic for me I still remember that massive 7K price jump in January (Epic brainX was 27,500 before) Looking forward to the announcement... we´ll see.

Cheers, Ulf
 
I'm excited for this, as I've recently been really thinking about getting an Epic. Is the deal where if you purchase $50,000 with the Epic and other accessories and get the Dragon upgrade for free still going to be in effect after the price drop? Will the price threshold be lowered after the price drop to get that deal?

-mike
 
Again I'm a proud owner, proud shooter, proud fan... Cheers RED


THANK YOU JJ and J...

Keep on rocking.....
 
I think by RED selling the BT scarlets at 7k it made a lot of people who were on the fence jump on the band wagon. These people are buying all the modules and items needed to work the scarlet. Some of these people will upgrade to a EPIC once they learn the workflow and desire the Higher Resolution and Frame Rates.

One scary thing is as these cameras get cheaper it will open the door to more and more people. As a business its great for RED but for RED shooters if every single Joe Schmo has a RED the value of having a RED goes down. I know at least in the Action Sports industry that shooters with REDs are in high demand.
 
Patrick Wieland said:
One scary thing is as these cameras get cheaper it will open the door to more and more people. As a business its great for RED but for RED shooters if every single Joe Schmo has a RED the value of having a RED goes down. I know at least in the Action Sports industry that shooters with REDs are in high demand.
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+1,...........Now I am saving money for EPIC.Scarlet is really amazing camera for me,But now I am thinking about Epic.
 
Jannard said:
No matter what we do will piss people off. That is the nature of electronics. Read my 1st post.

Jim
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I suspect that number will be far fewer then the new fans you'll gain. I can't put a price on the footage I have got in the last year. No love lost here. Hopefully some of the accessories will come down some too. Would love to see SSD's get a lot cheaper soonish.

+ 1 on a new line of rockets at reasonable prices!!! You've done wonders with you camera, now we need to say the post side is a no brainer.

BTW, what is this 50,000$ of equipment thing? I must of missed this!
 
Patrick Wieland said:
I think by RED selling the BT scarlets at 7k it made a lot of people who were on the fence jump on the band wagon. These people are buying all the modules and items needed to work the scarlet. Some of these people will upgrade to a EPIC once they learn the workflow and desire the Higher Resolution and Frame Rates.

One scary thing is as these cameras get cheaper it will open the door to more and more people. As a business its great for RED but for RED shooters if every single Joe Schmo has a RED the value of having a RED goes down. I know at least in the Action Sports industry that shooters with REDs are in high demand.
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Relax, your fears are unfounded. The same could be said for still cameras. I can't tell you how many times when on location, someone would come up and say, "I have that camera" often with the implication that, "I could do that, you're not so special". To wit, one of my favorite shooters would snap back, "Well here's a pencil, go draw like Michelangelo." It's not the camera that makes the artist. I don't think Ansel Adams ever owned a DSLR. Yes, I'm sure of it.
 
never a dull moment at reduser.. as a recent used Scarlet purchaser I look forward to selling it for an Epic or upgrading for a Dragon! While my current camera is amazing, best one I have ever owned, its great that I have all the accessories I need to move up when its time for me to do so. I really love overcranking my Scarlet and have been doing all kinds of off speed shooting, its amazingly beautiful. The images are unutterably gorgeous! Even at 1k I am quite pleased with the camera, and I know it will only get better when I move up to an Epic or Dragon! Taking the red course as a fresh grad last year was the best choice of my life, I have been consistently working, and even saved up to become an owner, right outta college in a shot economy! between being a DIT/Editor weekdays and shooting my own red reel weekends I use the camera or footage seven days a week and it all looks great! cannot wait to upgrade in some capacity, but in the mean time I authentically love what I am doing, even if its on the lower grade model its still amazing is basically my thesis, the best images of my life!
 
Hearing this makes me happy that I didn't impulse buy a BT Scarlet , I will keep saving for a second Epic instead.
 
Ulf Krentz said:
Michael,

As far as I remember every purchase of RED accessories including an Epic brain of a value of at least 50,000 is qualified for a free dragon update.

Cheers, Ulf
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Ulf, did it mean all together in one go, or over the year? I've easily spent 50k, but one was an early scarlet kit, then epic brain, and now a BT scarlet. Somehow I think not?
 
Joachim Hoge said:
Hearing this makes me happy that I didn't impulse buy a BT Scarlet , I will keep saving for a second Epic instead.
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Im wondering what happens of the Scarlet drops as well.
The recent BT purchasers are way under the 30 day mark.
 
This is getting good. Pass the popcorn!

But seriously, as I stated on (too) many boards, Canon and the 300 was a HUGE let down for me.
Way over-priced and lacking in far too many features - audio, 8 bit, etc. for a real cine camera.
Now on Oct. 31st, we have Sony's "BIG ANNOUNCEMENT",
which I will take a giant leap and predict a hobbled (won't find out until they arrive) 4K camera without h- res onboard recording and other
necessary features (likely audio) so it doesn't compete with the F65.

So, here comes RED, Sony's secret code cracked, out in front and heading them off at the pass once again with a major all-in TRUMP. LOVE IT!
 
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