jake blackstone
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Let's agree to disagree.This one doesn't make sense Jake.
Companies do this all the time. It's called R&D.
I think perhaps you aren't seeing the big picture ... Resolve has to compete against SpeedGrade which is coming almost certainly for free with CS6.
I'm gonna bet that SpeedGrade will support all the resolutions, formats and other technology Premiere Pro does. Plus I'm gonna bet it will integrate better with Premiere Pro than Color ever did with FCP 7.
That's fine ... until you see the strategy. BMD didn't buy DaVinci for Resolve or Revival. It bought DaVinci for control panels and the ability to lock an industry leading product into their hardware.
Speedgrade will probably work with BMD ... and AJA and BlueFish and Matrox ... and who knows what else.
The idea that to use Resolve you are locked into a BMD i/o card is attractive ... but it is only as good as the Resolve installed base.
So, now do you see the value of this move?
Small companies and individuals can't afford R&D. At least, not the type you're talking about. Assimilate is TINY company, because the color grading market is tiny. They had never invented a thing. They came into being, because at the time, $80k for a system was considered to be CHEAP
Throughout the years DaVinci had done a ton of innovation and so is FilmLight, Image Systems and ColorFront.
Small companies come up with ideas and code them with an expectation of future financial reward. Free is not a reward. Look at Gluetools. No more FCP7, so where is their market now? What about, if Apple saw fit to include DPX support from the get go for free? Would he continue along that "free" path?
He didn't invent anything. He just saw the need to use DPX in FCP and he satisfied it, for $400
Really, give me one example of what you're referring to, because I don't see it...