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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Dalsa's dream fades to black

I'll still be shooting my feature film on Dalsa Cams. (25 million budget)... just be renting from ARRI instead of Dalsa. I really prefer the uncompressed (402 MegaBytes) feed.
 
It's not exactly a surprise. They had needed for a Jim Jannard. Their protectionism ala Panavision (betting on the rental and high end market) didn't work out at all.

As usual, the secret is on the economies of scale. And massive selling. That's why I think that Scarlet (and its customers) will be more important than EPIC, as RED ONE has been. I hope the founder of Oakley and its former owner may have the same opinion as mine.

SCARLET cannot be seen as the poor link of the chain. It should not be.
 
I don't think it was protectionism, it was under-capitalization. If they were truly following the model of Panavision, they'd have rental houses around the world and thousands of cameras and lenses to rent out -- not a half-dozen cameras in one office in Woodland Hills.

Personally, I think the Dalsa Corp. folks from the beginning were hoping their small and under-funded camera division would look enticing enough for someone to buy out. When you saw the physical size of the original Origin, you knew that what they needed was to collaborate with outside vendors more and spend more money to develop the camera further, but they seemed held back by a lack of capital, unlike RED.

Look, the filmmaking market alone, ignoring the broadcast market, is simply not that large. There are limits to how many cinema-level movie cameras ever need to hit the market, hence why RED is also aiming at ENG, EFP, still, etc. as well.

Yes, economy of scale works to reduce costs, but there are aspects of the professional motion picture equipment market that will always be less subject to volume production and more subject to hand-built, precision-made speciality devices at low volume and higher cost.
 
How does the Dalsa compare to the D21?

Interested to know what ARRI's plans are with Dalsa. I thought that maybe Dalsa would be more involved in the sensor technology for the D21.

Not that both platforms would be supported and rented by ARRI.

Interesting.
 
Good Points David.

I think the Dalsa story underscores the importance of marketing and new product development to appeal to a wide variety of users and their associated price points.

11/13/08 we learned more about the Red model for success..and it looks solid!

Dave
 
The more customers the company gets, the more sales it can make. Less dependent on just a few individuals.
 
Nell said:
2971987035_35ef0dc88a_o.jpg
Click to expand...

cool. what`s this???
 
David Mullen ASC said:
Personally, I think the Dalsa Corp. folks from the beginning were hoping their small and under-funded camera division would look enticing enough for someone to buy out. When you saw the physical size of the original Origin, you knew that what they needed was to collaborate with outside vendors more and spend more money to develop the camera further, but they seemed held back by a lack of capital, unlike RED.
Click to expand...

That fact that for some years, Dalsa's only contact email address was "investor@dalsa.com" does tend to hint in that direction.:detective2:
But as had been pointed out countless times, the actual camera body only makes up a small part of most rental packages, it's all the other stuff that's attached to it that costs. Panavision have a huge inventory of all that stuff, a lot of which was paid for years or even decades ago.

You need the whole package, which ever direction you're renting in.
 
David Mullen ASC said:
I don't think it was protectionism, it was under-capitalization. If they were truly following the model of Panavision, they'd have rental houses around the world and thousands of cameras and lenses to rent out -- not a half-dozen cameras in one office in Woodland Hills.

Personally, I think the Dalsa Corp. folks from the beginning were hoping their small and under-funded camera division would look enticing enough for someone to buy out. When you saw the physical size of the original Origin, you knew that what they needed was to collaborate with outside vendors more and spend more money to develop the camera further, but they seemed held back by a lack of capital, unlike RED.

Look, the filmmaking market alone, ignoring the broadcast market, is simply not that large. There are limits to how many cinema-level movie cameras ever need to hit the market, hence why RED is also aiming at ENG, EFP, still, etc. as well.

Yes, economy of scale works to reduce costs, but there are aspects of the professional motion picture equipment market that will always be less subject to volume production and more subject to hand-built, precision-made speciality devices at low volume and higher cost.
Click to expand...
Not only protectionism (rentals as core business rather than a more profitable policy for a new contender), I would add the under-capitalization (on marketing, for instance, among others) as well, yes.

We live in plain media convergence. The business models are subject to change. Who does not adapt well to change, cannot expect more than difficulties to survive. The «may have been ahead of its time» does not serve as excuse. On the contrary.
 
kalone said:
But that`s something different than you`re referring to on your website right?
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Yeah, different film. Working on two different film, doing the cheaper one first.


Dalsa should have made their cameras purchasable, cause I'd rather buy one of those things then rent.
 
Nell said:
>cool. what`s this???
..well jim jannard mentioned several times after being bombarded with too many conflicting requests for red one and epic: if you think it's that easy go and build your own camera!
that's what we did..chuckle..and he's sooo right - it's not easy :)
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Neat! Who are you? What kind of camera is that? Is it still being made? Details! :w00t:
 
Pawel Achtel said:
Rumour has it, ARRI is planning to compete with RED.
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Well yes of course, it is like they did it with competitor MOVIECAM. At the end ARRI bought MOVIECAM. Now they buying DALSA. There is defenetly a story behind it!-)
 
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