Tom Lowe
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Why no 4K?
hahaha.
Why not 4K, or Ultra-High Definition?
Some folks might find it curious that Canon’s first foray into the D-Cinema camera arena is limited to 1080p output only. Considering that the most prolific digital cinema camera manufacturer in the world (RED Digital Cinema, having sold appx. 8,000 RED One MX cameras, over 1,000 Epic M cameras, and numerous Epic X cameras shipping daily) has been supplying Ultra-High Definition cameras since 2008, it may seem a bit odd for Canon to choose 1080p at the beginning of 2012. A large number of major Hollywood A-List productions (almost too numerous to count, but among them The Social Network and next year’s The Hobbit to name only a couple) have been enjoying the benefits of 4K acquisition. Namely, those advantages are sharper compositing keys for green screening, more effective motion tracking, frame adjustment in post,and better-looking downconversions.
Despite — or perhaps because of — RED Digital Cinema’s dominance in 4K aquisition, Canon is claiming that “the industry isn’t quite ready yet” for more than 1080p. Perhaps it depends on which particular segment of the industry: although big-budget Hollywood continues to embrace 4K aquisition at a steadily growing rate, it is a fact that there’s still a large majority of television being shot in 1080 HD. From that point of view, the C300 is indeed ready for a wide variety of shooting scenarios, especially considering its edit-ready codec.
http://www.dvinfo.net/article/acqui...-cinema-eos-c300-and-eos-c300-pl-cameras.html
hahaha.