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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Are Red And Apple In Bed?

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Milan Nikolic

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I heard from French representative of Apple (he gave presentation of FCP recently in Belgrade, Serbia) that Apple is preparing 2K and, possibly, 4K editing in FCP 6 version to be anounced at NAB. Anyone, is there, some truth to it? :confused:
 
Rumors are just that... and of course the RED Team won't confirm or deny anything. Such is the nature of these things - it's their business either way. :)
 
I hope they do it - And I hope they don't release a final cut pro extreme version that will cost over $10K - Keep it simple, beat Avid, give us a better color correcter, a scrolling timeline and 4K editing for gods sake..
 
Apple and RED are in bed long ago but behind the curtain and faraway from any public eyes.
By the way RED is developing on Apple's hardware>>Publicly announced>> Gear We Use>>http://red.com/gear-we-use.htm
Paparazzi are not allowed.
Top-notch security.
Rumors are swirling around Apple's and Red's possible cooperation.
Wait for the NAB 2007.
 
Its official! Come NAB '07, Apple Inc and Red Digital Company will unveil the next generation Digital-Cinema Workflow complete with realtime desktop 4k capturing/editing solution as a standard/base feature.

Sweeter than candy, I gotta say... if it happens.
 
Yep, I'm gonna be like an 8-year-old-at-Disneyland at NAB this year!
 
Whilst I would love to see it myself, I doubt that Apple are specifically looking at Red and thinking now there's a market for us to use. At the end of the day there are only going to be around 1500 or so RedOne users over the next twelve months and only a small percentage of those users would opt for a brand new editing system over a cheaper older offline editing solution surely?

If they retail it at $5000 and they are lucky to get 750 adopters from RedOne owners/editors it'd only be $3.75m before any costs... hardly worth getting out of bed as far as Apple are concerned.

Whilst I can accept they are looking at the future of high end movie production being 4k, unless there is any kind of public announcement from either Red or Apple that they are working together to provide a complete solution I would merely anticipate it being a natural progression of Apple's software.

From what I've seen over the past few months the guys at Red like what Apple does and like the system in general and therefore put primary emphasis on using it as the best system to compliment the camera. Until I hear someone from Red or Apple say they are "In Bed" or words to that effect I'd just stick with 4k being the natural evolution for all editing systems, and the earliest to adopt will have a few more people willing to look into their system.

I don't want to sound all doom and gloom, like I say I'd like nothing more than to see other top notch companies joining force to offer us RedOne customers better affordable solutions. I raised a topic about Cooke being involved with the Red Lenses and as feasable as it is the fact remains it's all hearsay and these are the kinds of threads that propel the RedOne project into the realms of fantasy. Dream by all means but don't post as if you know for fact they are in cahoots! :) Unless of course I've missed something and they are 100% working together and everything I've just put down is dross hahahaha!
 
Apple's definitely doing something big with its next version of FCP. Someone in the know told me six months ago that the next version is going to be even more integrated with other apps and be more "professional." The moniker he suggested wasn't "extreme" but it should be something along those lines: a higher end version--probably with a higher end price. He didn't say anything about 4k, though.

The one thing Avid has that Apple doesn't is a super high end product (Media Composer) that makes all its other products seem more professional by association. Apple has tried hard with its PR to make Final Cut Pro look like a bigger deal than it is, but the honest truth is that everyone in Hollywood and almost everyone in major broadcast uses Avid. Even if Apple doesn't sell a lot of copies of "Extreme," and even if it carries a $10,000 price tag...it's going to result in a trickle down effect. One studios are using "Final Cut Extreme" even more people will choose Final Cut Pro. It's like a flagship model of a car or something--not that profitable, but great advertising, and something that ensures brand loyalty.
 
Roxco said:
P.S. Keep an link open to ThinkSecret.com

- - http://www.thinksecret.com/
Click to expand...

Thinksecret doesn't care to much about the higher end market with FCP, etc. Just a few weeks ago Apple updated its Xserve RAID from 7TB to 10.5TB, thinksecret however didn't post the news, nor did the forums have one thread dedicated to the topic. The site is more consumer friendly more likely to find bickering over a $2 charge for 802.11n then faster servers or FCP Extreme rumors.
 
bedtime.gif
 
Policar said:
but the honest truth is that everyone in Hollywood and almost everyone in major broadcast uses Avid. Even if Apple doesn't sell a lot of copies of "Extreme," and even if it carries a $10,000 price tag...it's going to result in a trickle down effect. One studios are using "Final Cut Extreme" even more people will choose Final Cut Pro. It's like a flagship model of a car or something--not that profitable, but great advertising, and something that ensures brand loyalty.
Click to expand...

I beg to differ - A lot of networks are adopting Final Cut Pro, especially new networks. And a greater number of films are cut on FCP TODAY. More will turn with this new upgrade I'm guessing. Most still use Avid but I'm surprised at the amount of professional work that is cut on FCP
 
Apple needs to upgrade the foundation

Apple needs to upgrade the foundation

First of all I think that a modest upgrade to Final Cut is overdue regardless of the RedOne or SI-2K or D-20, etc. I wonder how much the new Mac OS 10.5 and its rumored resolution independence on the display side is tied into major structural overhauls of both FCS and QuickTime, not to mention their usual GPU partners ATI and nVidia.

Nirvana for folks like us will require a fundamental re-working of all these interdependent factors. Fortunately the financial motivation comes from more than just the motion media creation community alone. Digital still photographers and medical/technical users are good sized markets that would see great benefits. Did I forget gamers, I bet Apple hasn't :rolleyes: .

IF the underlying tech for the Mac goes to quad HD (3840 by 2160) support at 12 bits per channel then FCS will likely be able to deliver an editing environment for digital cinema applications that will rock. I wonder what display interconnects will be the next wave for Apple - what kind of future does dual-link DVI have? If I have my math right 3840 by 2160 would be limited to 30fps via dual-link DVI which is way too low of a refresh rate for a computer display.

On a related note vis a vis Apple & Red:
What exactly is Redcode RGB? Is it a QuickTime file format? I get that RedCode RAW is an efficent wavelet based carrier for a data stream. Is RedCode RGB also a wavelet codec?

I assume this thread is tracking on the hope that FCS6 will have native support for RedCode RGB files up to a certain size. Thereby taking advantage of the power of a wavelet codec to mitigate storage requirements and avoid more transcoding? Am I missing something, or reading too much in?
 
I hear Apple witll be introducing "RED CUT - 4K PRIME"
Oh, and the optional "RIB" is extra.

Good news, Jim and Steves' Love child, YODA will be introducing it...
"Mmmm CUT 4K RED with RED CUT 4K Prime, yes you will, do not try, you will with RED Apple and a bit of the Force."
 
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