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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

"Apple scaling Final Cut Studio apps to fit prosumers"

Joseph Hutson said:
This thread just proves people can't speculate enough on RED...so we just start speculating about Apple in addition to RED. :laugh:
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Dude, Mac rumors and speculation were big business long before Red was a twinkle in Jim's eye. :devil:

Apple and Oakley were both founded in '75 according to Wikki.
 
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Yeah, I get you.

It's making me wonder though; If it weren't for Mac and FCP, would any of us be here right now? Jim and Red maybe, but I might not be.

In the darkroom I was an amateur. Without my Mac and Photoshop I might not have ever gone pro photo. Without Premiere on my Mac, I would have never touched a video camera. Definitely.
 
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If you look at what happened to shake, it doesn't bode well. For a long time there were rumors of a rewritten node based comp program from apple called phenomenon, but nothing came of it. Shake was at the top of the pile for years, used on all sorts of Oscar winning vfx films, but now we're left with motion, a nice program for titles and some motion graphics, but in no way a compositing app.

I have a lot invested in fcp, and I hope apple realizes that the pro apps give them a cache in the creative community that make it cool for everyone to have a Mac.

The insanely slow incorporation of red workflow bug fixes is also embarassing, spanned r3d file in color are still a drag. Come on!
 
I think people need to kinda calm down, 'cause just because AppleInsider might write up a story, doesn't mean they have the inside scoop on everything.

Yes, Apple seems to be quite behind, but don't be surprised if it turns out they were working on something massive.

With support from people like Full Sail buying MacBook Pros and Logic Studio/Final Cut Studio and other colleges/studios from all over, I don't see them going anywhere anytime soon...
 
I was working on AVID and PC before I went Mac and FCP.
It didn't revolutionize the marketplace, it just added some competition.
And competition was fantastic!
 
Yeah but Joesph I dont work on a Macbook Pro in a dorm room, I run FCP edit suites that I need to be backed up by commitment and support from vendors. And that just hasn't been there for FCP in the past 12 months in particular.
 
While there is more money in consumer markets, In the worlds of art and tech there is a definite influence from the top down. I'd bet having a top position is valuable enough to accept second place, even with substantial losses. IMHO
 
Final Cut Pro is the most popular pro video editing application in the world; it has something like 50% of the market, while everyone else splits the other 50%. Plus, it helps sell high-end hardware, and having real creative pros doing important things on the platform has significant value to the Apple brand.

Apple is unlikely to walk away from all of that.

But the thing about Apple under Jobs -- at least since they got OS X on track and the iPod started taking off -- is that they're sort of fearless. They're willing to launch themselves into markets against entrenched competitors, or launch products that nobody knows if there's a market for. They're willing to scrap highly successful products and replace them with products they know critics (and even some existing users) won't like, but that they believe are better. They're willing to fundamentally re-think things that nobody else really questions.

In general, they're willing to do things that they know people will complain about loudly -- but this gives them the flexibility to sometimes make exceptional products.

I suspect this is precisely where they're headed with FCP. We're going to get the OpenCL and Grand Central Dispatch goodness that everyone wants. But we're not going to get an app with a strict superset of Final Cut Pro's functionality. Instead, we're going to get an app that Apple believes is better overall for the tasks video editors perform, even if some features are cut. And we might also get a significantly overhauled UI; something that results from a process of sitting down and questioning every assumption about how editing interfaces currently work.

In short, I think they'll come up with something really interesting... that will probably cause a bunch of people to totally freak out about how Apple has ruined everything and make forceful public declarations about how they're leaving the platform. Meanwhile, people actually willing to embrace the thing might discover it has a bit of that iPad 'magic'.

I have no inside information; this is all merely based on watching Apple (and reaction to Apple's products) closely for the last 10 years.
 
The fact that there even are these rumors means Apple is doing something wrong when it comes to PRO apps. All this frickin' secrecy may work for when you want to create a buzz about when the new iPhone/iPad is coming out, but it really hurts professionals who need to plan ahead.

Check out "Daily Show" about 5:20 in...

http://www.thedailyshow.com/watch/wed-april-28-2010/appholes

Apple is about to become the largest US company. Apple has become "Big Brother"...
 
Curran Giddens said:
The fact that there even are these rumors means Apple is doing something wrong when it comes to PRO apps. All this frickin' secrecy may work for when you want to create a buzz about when the new iPhone/iPad is coming out, but it really hurts professionals who need to plan ahead.
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That is exactly it thank you, I couldn't quite phrase it why I was so disappointed with Apples performance. But that is exactly it, there shouldn't even be rumors like this.
Compare this with Adobe who have a developer on the board here and when we say something hes there saying ok we'll sort that, how can we make your life easier, ok you think this feature would be good we'll get that implemented, different attitude to business entirely, one that I much prefer.

And just in case anyone looks through my posts, yes this is coming form an apple fanboy. I love what they do in the market, but not when it affects business.
 
Joseph Hutson said:
.With support from people like Full Sail buying MacBook Pros and Logic Studio/Final Cut Studio and other colleges/studios from all over, I don't see them going anywhere anytime soon...
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That may be no small point. The Education market was for a long time, a cornerstone for Apple. They seemed to choose that market over the Industrial marketplace years ago. If that were indeed true, you could certainly say that is why Apple never won top PC marketshare overall. In that light, Apple chose to support education to the detriment of all of their other business.

I don't know if any of that is true, but I do know some engineers at heavy hitting companies that would have chosen Apple II tech back in the day if only they could have gotten the support they needed. Apple was either unable to meet that demand or chose to focus their efforts elsewhere.

If Apple chose Education over Industry... If that was a mistake... Would they still choose to do the same now... How does that influence their desision making in the case of FCP? I don't know. These are all simple brain droppings.

Curran Giddens said:
The fact that there even are these rumors means Apple is doing something wrong when it comes to PRO apps. All this frickin' secrecy may work for when you want to create a buzz about when the new iPhone/iPad is coming out, but it really hurts professionals who need to plan ahead.

Check out "Daily Show" about 5:20 in...

http://www.thedailyshow.com/watch/wed-april-28-2010/appholes

Apple is about to become the largest US company. Apple has become "Big Brother"...
Click to expand...

If this weren't Technology, and if this weren't also Hollywood I would be inclined to agree. Proprietary Tech is a world of tight ships by necessity. (Open source is not the same thing.) Hollywood is the land of loose lips. The two aren't mutually exclusive, but when they get into bed together, their bastard children are wild rumors.

The Daily Show... funny shit.
 
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How about people chill a bit? Until there is some solid information about the new version of Final Cut Studio I don't see there's anything to get worked up about.

The fact that Apple has seemed a bit behind with Pro Apps updates could mean one of two things:

1) Apple no longer cares about Pro Apps or

2) They've been busy rebuilding everything from the ground up and so simply haven't had the time (or inclination) to spend on major refinements to a suite that may soon be EOL.

I hope for the second (particularly given the pronouncements of Mr Jobs), but either way until Apple make an announcement there's nothing to get over excited about.
 
I work with many agencies who cut on iMovie for gods sake....
Of course the first thing I do is slap them around and erase iMovie
off their hard drive....
I sit them down and like a scene from Clockwork Orange, I force their
eyes wide open and gaff tape their hands to a Final Cut Pro keyboard.
After an extensive week of slamming their heads into a 27" iMac screen
I get them to understand that iMovie is a waste of time unless you
really, really need that flip phone video of your dog peeing on the hydrant
to go viral.

This is all Apple is doing....if they dump iMovie and FCE features into Final Cut Pro
and then kill those two bastards then that is a good thing.
 
Worked up? Not me. My brain droppings may sound like insane rambling, but I've had my Haldol today, thank you. :)

Michael Schrengohst said:
I work with many agencies who cut on iMovie for gods sake....
Of course the first thing I do is slap them around and erase iMovie
off their hard drive....
I sit them down and like a scene from Clockwork Orange, I force their
eyes wide open and gaff tape their hands to a Final Cut Pro keyboard.
After an extensive week of slamming their heads into a 27" iMac screen
I get them to understand that iMovie is a waste of time unless you
really, really need that flip phone video of your dog peeing on the hydrant
to go viral.

This is all Apple is doing....if they dump iMovie and FCE features into Final Cut Pro
and then kill those two bastards then that is a good thing.
Click to expand...

Gotta disagree. The consumer apps can help subsidize the pro apps. In addition they get people thinking about using video who never had before. When they learn that getting good footage, and telling a quality story are actually hard, then they come to us. Nope, the effect of iMovie is positive to the industry IMO.
 
Stephen Webb said:
2) They've been busy rebuilding everything from the ground up and so simply haven't had the time (or inclination) to spend on major refinements to a suite that may soon be EOL.
Click to expand...

If this is the case do you think it would hurt Apple even the slightest to make an announcement that they are actually rebuilding everything from the ground up?

Stephen Webb said:
I hope for the second (particularly given the pronouncements of Mr Jobs), but either way until Apple make an announcement there's nothing to get over excited about.
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Those pronouncements from Mr Jobs? You mean the one line email replies?

Those don't mean anything to me. He could have said the same thing about the last release which didn't really offer much.
 
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