Apple officially not ready to sell FCP

[Mikael Lubtchansky]

Just in case some were still wondering about this crazy rumour of Apple getting rid of FCP... read below or jump to full article by following this tvb europe link :

"According to Apple itself, NAB rumours that it wants to unload Final Cut Pro and other post products are wide of the mark, writes Dick Hobbs.

"I can categorically state, on the record, that is not the case," said Richard Townhill, Apple's director of marketing for professional video applications, going on to reveal that recently Apple hit the milestone of one million paid licences for Final Cut Pro. According to research specialist SCRI, in 2007 Apple took 49% of the US professional editing marketing with Avid trailing on just 22%. "

 

[kamil]

That's great to hear. Now let's see Apple continue to be aggressive and make more improvements on to FCS3.

 

[michael zaletel]

With 1 Million FCP licenses, Apple cannot really risk alienating those Mac Pro customers that tend to buy their most expensive configurations fully loaded. I know Steve Jobs says they have 3 businesses and a hobby but software like FCP keeps people from buying cheaper PC's. Anyone Apple would sell FCP to would make a PC version within a year and Apple has to know that.

-shooter

 

[hunterrichards]

Thats a gross of over 1.2 BILLION DOLLARS!