David Battistella
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Interesting thread, to say the least…
What attracted me to the RED One camera system, clear back in Autumn 2005 when it was first proposed, were these key concepts: utility, scalability, affordability, and flexibility. All of those words point to professional breadth, and lets face it, the motion media business is just that – a business. Over the years I’ve broadened my skill sets and genres serviced for two reasons: professional fulfillment and revenue potential. Those same two reasons attracted me to the RED One camera system: professional fulfillment and revenue potential. I was a perfect candidate to adopt a camera like RED One long before there was a RED One – but such a camera never existed. When it came along it was a no-brainer for me to hop aboard the RED train.
Fast-forward to what Jim has proposed in this thread. Firstly, I think everyone needs to remember how remarkable it is for us potential adopters to be heavily involved in the development process. To be asked our opinions to this degree is unprecedented in the motion media industry. Much appreciated Jim.
A huge percentage of RED User members are indie, cine-style oriented, so the opinions expressed on this board generally reflect that demographic and orientation. But is that demographic and are those opinions an accurate reflection of the overall market for RED One? I don’t think so. The days of people working in just a limited range of production genres and styles are rapidly coming to a close – and convergent technology is enabling that transition. Progressive production people of today and tomorrow are/will be involved in multiple genres and styles of production for the same two reasons I mentioned above: professional fulfillment and revenue generation potential.
Let’s talk markets for RED One in terms of numbers. Features are a tiny percentage of the overall number of productions each year. Other cine-style productions are also in the minority. EFP productions far outnumber cine productions in terms of overall production numbers. Bottom line: EFP is by far the largest potential market, in potential sales and rentals, for RED One. Large numbers of EFP productions are now shot with hybrid cine-style equipment and style, but they are never intended for the big screen. Large numbers of the non-union workforce (the overwhelming majority) are cross-training to be able to work in a wide variety of productions and skill sets.
Enter the RED One camera system. IMO RED One is an excellent enabler for the transition I outlined in the paragraph above. I think RED will shoot themselves in the foot of they don’t capitalize on the largest market for their camera system: the EFP production industry. I also think that production workers in the motion media industry that ignore the revenue potential of cross-training to work in the EFP industry will fall short of their professional and fiscal potential.
Bottom line
Jim Jannard and the rest of the RED Team are friends of mine, and they know I am always good for an honest professional opinion. I respect the heck out of those guys for their concepts and hard work – they seriously rock! That said, I agree with what Sharkguy posted in his post #124. I agree with what Anders Holk posted in his post #128. I agree with what iBloom posted in his post #201. Windowed 2k RC RAW @96fps would be excellent indeed – but even better if it was scaled. For me, 720p could go away if it enabled 2k RC RAW @96fps. But for me to easily do a lot of the genres I work in, I think 1080p needs to stay. We’ve confirmed that using an Abakas or RED B4 adaptor that B4 2/3” lenses will cover 2k, but no tests have been done to check the resolution and quality of those images. If RED was to totally eliminate 1080p, and a 2k/B4 adaptor/B4 lens setup turned out to not work well, that would effectively eliminate B4 2/3” lens use on RED One – which would preclude lots of guys from using their 2/3” HD lenses, and also eliminate a lot of the EFP market potential from RED One sales, including a lot of television networks and independent television production companies (packagers/self-syndicators)
2k RC RAW @96fps would be very cool, keeping 1080p, but eliminating 720p if that’s what it takes to get the added 2k frame rate. As Matt Uhry pointed out, losing 720p120 would eliminate some of the “bread & butter” project capability with RED One. From the beginning and for 20 months now RED One has been stated as a D-cinema camera that was also capable of being re-lensed and re-accessorized for extensive EFP work. IMO any move that erodes the scalability, utility, and flexibility of RED One would be a move backwards in terms of marketability of the camera for RED and revenue generating potential of the camera system for adopters.
Again Jim… thanks for keeping everyone in the developmental loop…much appreciated!
This is just an excellent post!
David