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- #21
David Mullen ASC
Moderator
If RED deduces that they are able to turn a profit on the 2/3rd Fixed package at its price point which of course includes all the essentials required to shoot, which mind you all other Models will also require to do the same then why would they charge MORE $ just because you want options?
To me it would make a TON of business sense to offer EVERYONE the oppurtunity, whether Fixed do. I mean we ALL need those modules, so why not setup a basic shooting package, that we ALL can save, and not just those who choose the less exspensive package.
I don't get this logic -- "why would they charge more $ just because you want more options?" You basically want to pay less to get more, hardly surprising, but why wouldn't they charge more money for more options?
The fixed-lens Scarlet is basically being packaged as a low-cost deal in order to sell at volume to the highest number of people, a consumer video philosophy where sales volume and the economics of scale compensate for the low profit per camera. And to some extent, this is an experiment on Red's part to step beyond their current customer base.
That's not the intent of the rest of the Scarlet and Epic line.
Red is being incredibly generous with their fixed lens Scarlet, 2/3" photography for under $10,000. But I don't see why this implies that it is equally easy for them to just offer the same deals on all their other cameras! I would be more thankful for Red's generosity on one camera than instead demand that they be just as generous with all their other cameras.