Mike Halper
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- Jun 4, 2009
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...And if you then show them the movie, and the first few minutes look "cheap", you just lost half your sale. I have read articles in many publications that alluded to that research - you will find something if you look hard enough. Studios do market surveys for every film released - the lo-fi stuff always gets lower audience scores. Proof that they know this is that they are willing to spend money on production value. They do not spend money for no reason.
Those are called test screenings and I've attended many. The questionnaire they hand out at the end is all about story and characters, not how beautiful the movie is or how good the cinematography is.