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Worth the Trip!!! (heh heh heh)

AnthonyFlores

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Hi All,

(warning: this post is a bit long and perhaps fanboyish, but fun and informative)

Just wanted to give my quick NAB experience and why it was soooooo worth it, even though I'm a bit of a Red newbie (less than a year).

1. Meeting the Red team. Yes, I've had the privilege of meeting Ted before at the Hollywood Studios, and dealing with the awesome
staff in support and in the studio -- but this was the first time I've met Jim, Jarred, Matt or the others.

I have to say, this was so rewarding and the biggest reason why I came. I barely got to speak to Jim, he was eating and "in transit" but
I kinda said "hey Jim!" (sorry, perhaps a bit rude) and told him how much I appreciated everything and shook his hand. He was very nice
and actually sounded softspoken (I expected to be more intimidating, lol) ... and he encouraged me to catch the show. That was it, but I felt
grateful to have met one of my heros. I know he's just human, we all are, but it's always inspiring to meet someone you deeply admire.

Jarred was also great -- really funny guy -- was making lots of jokes and of course laughing ("heh heh heh" -- yes he really sounds like that!)
He seemed really nice, like a gentle giant ... but I'm sure he could go "enter the Red dragon" and kick some serious ass if needed. He
recognized me from this forum and called me a toublemaker ... not sure why. He had a line of people but chatted with me for a moment,
refusing to reveal the location of the new production batcave in Irvine. Probably a smart move, you never know who is a spy ;)

I also talked to Matt -- the new Red accessory wizard -- who did some awesome demos of the new gear. That was another really big highlight
which I'll explain more about in a sec.

As for the others, everyone working at Red was friendly, knowledgeable and just plain awesome. The kind of people you'd like to be friends with.
I especially gotta give props to the guys working at the store -- such a great attitude and encourage me to come back to the store anytime.

2. The Tattoo Movie. This was another awesome highlight, very unexpected until I saw it announced here. For those who missed the show
I bet it will be available at some point, but also know that seeing it online pales in comparison to 4k projection. I was blown away by the
look of it -- the sharpness, the low light visibility, just everything. Perhaps even more impressive was that it was done in less than a week from
beginning to end. Some great actors in there as well. Makes me even hungrier to see the features that are being shot on Epic now, as well
as shoot my own stuff once my Epic arrives.

Also, seeing the quality of Tattoo in the small little theater made me more excited about Red's laser 4k home system that they mentioned they
were working on at the show. With the varying quality of theater projection, I think this will be huge ... something a lot of us will want -- both
professionally and personally. I know Red's priority is shipping Epics and Scarlets (including media, EVF's, etc) however I hope the 4k projector
isn't something that sits on the backburner too long. It's going to be fantastic, IMHO.

3. The New Red Accessories. Okay, maybe I'm a bit biased but this was perhaps the best surprise for me. I admit, I'm a bit of a junkie for support
gear and I've tried stuff from a lot of the major guys like Zacuto, Red Rock, etc.

With that said, I will say that NOTHING compares to what Matt is building over at Red ... and it takes just seconds with the new Clutch or Gunner
to understand what I mean. I was excited when I saw the announcement and pics from Ketch, but actually getting to try on the Clutch and have
Matt adjust it to fit perfectly on my body made me realize it's simply the best stuff in the industry now.

I know because I walked around the show and tried a bunch of should rigs and more portable setups -- but none felt as sturdy, strong, ergonomically
perfect or functional as the Red gear. Matt really hit a grand slam with this gear. Yes, it's more expensive than the others -- but I believe the performance
that you'll get ... in terms of stability, comfort and long-term durability is unrivaled. I honestly think you could drive a truck over the parts and nothing
would happen. And again, virtually any configuration is possible. Last but not least, superficially it just looks cool -- WAY more attractively designed than
anything else out there. (It was also cool seeing Matt assemble and disassemble the entire rig in like 20 seconds -- maybe less.)

If you're getting an Epic or Scarlet, I highly recommend budgeting for either the Gunner or Clutch. They are certainly high end, but it's a lifelong investment that you won't be disappointed in.

4. The New Leicas. A lot of people have been freaking out about these leading up to NAB, and this was my first time to see them, hold them, and actually see footage projected on 4k from the lenses (according to Bandpro, the Sony 4k demo was shot on the Leicas). Bottom line: These lenses are simply amazing.

From the size/weight, to the buttery focus rotation ... and most importantly, to the amazing "look" ... I was in love. I especially remember one scene in the Sony demo where a bunch of brightly colored city lights were out of focus in the window behind the actor and the bokeh was just stunning. Reminded me of the M lenses, though perhaps even better, if that's possible.

That's why I was also incredibly happy to hear that Red and Bandpro are partnering to offer the Epic + 5 Leicas at some point later this year or next year. It will still be a pricy package, yet for those who don't want or need to spend the $$$ on a full set of 8, this will be a good option. As Jarred said, "those lenses are badass" and well worth it -- even at the outrageous pricepoint. Also, will be easier to ROI rentals I believe since high-end lenses are often rented in sets of 5, rather than 8.

Another good thing I learned -- for anyone who is considering these lenses -- is that Leica has just built a new factory for producing lenses, perhaps solely dedicated to these lenses since there are over 100 sets on order (!) Considering Leica's insanely slow speed at manufacturing (i.e. most Summilux M lenses are out of stock everywhere, despite the high demand) -- this is really good news. (The pic of me here with the Epic is at the Bandpro booth.)

Anyway, those were my major highlights. Yes, like others I wish we had the exact specs and pricing of packages and hard shipping dates ... but my experience helped me understand the "late but worth the wait" statement more than ever. That includes the Scarlet 8x -- really impressive and I'm sure will be a dream to use.

Sorry if that sounds like a tease, but I think if we can all be patient the issues will inevitably resolve and we'll have our cameras -- blissfully shooting with them. If there's one thing you see, it's how much Jim and the gang really care about their customers ... it's BY FAR their #1 priority and perspective and they want to make us happy. I think we can all rest assured that Red will ship as soon as humanly possible, there is no doubt they are doing their best.

Thanks for listening and I hope to meet many more Redusers this coming year and at NAB 2012 :)

Anthony
 

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Worth the read! thanks for the write up, I really really want to see some 4K projection, ahhhhh!!!
 
Not to highjack the thread, but I thought, that this little anecdote, that I had witnessed at NAB reflects pretty much the attitude of a good number of people in the industry.
I was waiting for the demo in one of the suites and I overheard a small group of people loudly complaining how badly Epic images looked on screens around the tattoo parlor- desaturated with sickly skin tones. I pointed out, that this was intentional and this "look" was purposefully loaded into all cameras. They mumbled something to the effect, that even, if this was the case, it still hadn't demonstrated Epic in the best light. I guess, the opinion like that is subjective, as I personally liked the look very much. But it is obvious, that some people in the industry no matter what, have this visceral reaction to anything Red and just happy to criticize Red at any opportunity. And that brings me to the point, that had been discussed ad nauseum- the need to stop throwing anything Epic into the world without giving it the proper treatment first. Please grade those images before you post them and if you don't consider yourself qualified or don't have the time, just give a shout in this blog and I guarantee you'll have no problem finding assistance.
 
And how did "Tattoo" (the short) look?

Jim
 
And how did "Tattoo" (the short) look?

Jim

Can I chime in?

I saw it and it looked incredible!!! The texture, the solidness of the blacks, the cream of the whites, it was stunningly beautiful. I really hope you can make a download available. It was a real treat.
 
And how did "Tattoo" (the short) look?

Jim

Unbelievable. Like you Jim, Blade Runner was one of my favorite films and this (especially the opening) was the first thing on digital that truly reminded me of that look.
You even had one of the same actors ;)

So yes, impressive -- and given that it was done in a week makes it even more eye-opening. So glad you guys made such an effort, I'm sure it took plenty of favors and a few bucks to do that so quickly.

Thanks,

Anthony
 
Not to highjack the thread, but I thought, that this little anecdote, that I had witnessed at NAB reflects pretty much the attitude of a good number of people in the industry.
I was waiting for the demo in one of the suites and I overheard a small group of people loudly complaining how badly Epic images looked on screens around the tattoo parlor- desaturated with sickly skin tones. I pointed out, that this was intentional and this "look" was purposefully loaded into all cameras. They mumbled something to the effect, that even, if this was the case, it still hadn't demonstrated Epic in the best light. I guess, the opinion like that is subjective, as I personally liked the look very much. But it is obvious, that some people in the industry no matter what, have this visceral reaction to anything Red and just happy to criticize Red at any opportunity. And that brings me to the point, that had been discussed ad nauseum- the need to stop throwing anything Epic into the world without giving it the proper treatment first. Please grade those images before you post them and if you don't consider yourself qualified or don't have the time, just give a shout in this blog and I guarantee you'll have no problem finding assistance.

Is it possible that because this was live, people expect different things? Just conjecture here, but in live TV a "look" isn't generally part of the deal. I mean the cameras are color-balanced and matched, and so on, but it is traditionally pretty close to "reality." Could it be that people expect cameras to look "natural" in a live thing, and anything that isn't "natural" seems wrong? So a look applied to a film would be seen as great, but the same look applied to a live camera would be seen as odd?

Jake, i'd love to get your take on this. As a colorist, I expect you think about this kind of thing a lot.
 
And how did "Tattoo" (the short) look?

Jim

Once I had seen projected 4k Red material on a huge screen I was hooked. Increased Epic resolution is an added bonus. So, in this aspect Tattoo, the short, delivered.
But to me, frankly, HDRx is a much bigger deal, than anything else, being a colorist. Practically limitless dynamic range of Epic is a revelation, huge time saver and most importantly, it addresses the last true argument for the film use. Also, many people still can't grasp the idea, that in comparison to the film stock or TV cameras, Red images are a clean slate. There is no baked-in look of a film stock, like sensitivity, grain, saturation, gamma curve, specialized chemical processing etc. So from my point of view, as a colorist, it's very exciting. So, does that means, that film is dead? Not quite. Another day I was watching previews of coming attractions and all of a sudden there was a movie, that was obviously shot using Red camera. It stuck out like a sore thumb- there was no grain and in comparison to other previews, it looked very odd. Any time I look at B/W photographs by Sudek, Drtikol and other masters, I'm always immediately struck by the beauty of the film grain. Those images always have some kind of delicacy and luminosity, that images made with modern DSLRs are missing. Well, large format doesn't hurt either:) Grain is as integral to those images as the talent of the photographer. I know it takes time to design modern cameras, but knowing Jim's love for traditional photography, I have no doubts, that at some point the intangibles, like the image character, texture, grain etc will be addressed. No doubt...
 
And how did "Tattoo" (the short) look?

Jim

The best compliment I can give 'Tattoo' is that after the first 5 seconds myself and the people I was with stopped looking at image quality (which was awesome) and got into the story.
That said, I couldn't help but smile when the story included tying up and threatening a "disrespectful" customer.

But I guess in the end - the customer is king... so it's all okay.
:)
 
Grain is as integral to those images as the talent of the photographer. I know it takes time to design modern cameras, but knowing Jim's love for traditional photography, I have no doubts, that at some point the intangibles, like the image character, texture, grain etc will be addressed.

I love film grain as well, but once the quality of video is high enough (e.g., Mysterium?), couldn't you get the film grain by transferring to film and back? Would that result in something distinguishable from something originated on film, or no?
 
Glad you had fun Anthony,
I actually bell out of there even before the first day was off on monday, and I REGRET IT!!! I missed on seen so many people it is not even funny... ;(

But I was completely worn out from the Epic American Tour, and all of a sudden felt not so god and just knew I had reached my limit so back home I came... ;(

But since Joseph and I were in there since Sunday I got to see most of the new goodies, and off course the fantastic little Short form RED "TATTOO"
which besides the great image quality, detail, and superb decision in final grading, I loved the actual STORY LINE, were the final TATTOO on
the back of the main character was hinting to the actual Sensor upgrade, "RED DRAGON"... Clever!!
 
Glad you had fun Anthony,
I actually bell out of there even before the first day was off on monday, and I REGRET IT!!! I missed on seen so many people it is not even funny... ;(

But I was completely worn out from the Epic American Tour, and all of a sudden felt not so god and just knew I had reached my limit so back home I came... ;(

But since Joseph and I were in there since Sunday I got to see most of the new goodies, and off course the fantastic little Short form RED "TATTOO"
which besides the great image quality, detail, and superb decision in final grading, I loved the actual STORY LINE, were the final TATTOO on
the back of the main character was hinting to the actual Sensor upgrade, "RED DRAGON"... Clever!!

I know Buddy, I was looking forward to hanging with you again. I got delayed and didn't make it until Wednesday, but soooooo happy I did. What a great experience -- even
if I didn't see a single thing other than the Red booth I would have been happy I made the trip. The whole experience just gave me even more conviction we are in the right
ship with Red and I have absolute faith things will normalize, products will ship this year and we'll all be some seriously happy campers.

If you can, hit me up before you head off to Italy as there's a few things I wanted to chat with you about -- and (not to derail the thread) excited you are finally going back home :)

Anthony
 
I know Buddy, I was looking forward to hanging with you again. I got delayed and didn't make it until Wednesday, but soooooo happy I did. What a great experience -- even
if I didn't see a single thing other than the Red booth I would have been happy I made the trip. The whole experience just gave me even more conviction we are in the right
ship with Red and I have absolute faith things will normalize, products will ship this year and we'll all be some seriously happy campers.

If you can, hit me up before you head off to Italy as there's a few things I wanted to chat with you about -- and (not to derail the thread) excited you are finally going back home :)

Anthony

You know how to get in touch with me, hit me up any time, I have one or two last Fashion shoots to do on Epic here before I go back, so possibly we'll hung out till next month.
 
I love film grain as well, but once the quality of video is high enough (e.g., Mysterium?), couldn't you get the film grain by transferring to film and back? Would that result in something distinguishable from something originated on film, or no?

There are easier ways of doing it without spending an arm and a leg.
http://cinegrain.com/
 
I still wish I could have gone, but I was out of the country. On the Cinema5D video about the RED booth, I saw something I've been asking for since 2009. A single depth REDVOLT module! Yes! that is awesome. I don't see using the side handle all the time, and the 4 battery version seemed much too large.

Yay RED!!!
 
Jim, I was in the second group that viewed it. Everyone in the room was very impressed. The lighting and camera work was very good! The overall quality of Epic is mind blowing.

Anyone that looked at that Vs. the F3 and Alexa could surely tell there was no comparison.
 
Not to highjack the thread, but I thought, that this little anecdote, that I had witnessed at NAB reflects pretty much the attitude of a good number of people in the industry.
I was waiting for the demo in one of the suites and I overheard a small group of people loudly complaining how badly Epic images looked on screens around the tattoo parlor- desaturated with sickly skin tones. I pointed out, that this was intentional and this "look" was purposefully loaded into all cameras. They mumbled something to the effect, that even, if this was the case, it still hadn't demonstrated Epic in the best light. I guess, the opinion like that is subjective, as I personally liked the look very much. But it is obvious, that some people in the industry no matter what, have this visceral reaction to anything Red and just happy to criticize Red at any opportunity. And that brings me to the point, that had been discussed ad nauseum- the need to stop throwing anything Epic into the world without giving it the proper treatment first. Please grade those images before you post them and if you don't consider yourself qualified or don't have the time, just give a shout in this blog and I guarantee you'll have no problem finding assistance.

Just have to say i agree with you whole heartedly!!! I heard some rumbleings as well, and seems that the street term "Haters" applies here, and there are alot of them. It kinda reminds me of an AC years ago who was a great focus puller, very organized,hard working guy, and yet he was "very cool" and when he did his job well nobody had much to say, but when he on occasion have a mishap it rained on him twice as hard to to the point of almost shoving him out of the business. I have to say Jake is right that grading the images before posting is imparative!!! And as far as being to cool well its already there.
 
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