What Camera/Lenses on Apple commercials?

[J.M. Harper]

Anyone know what camera/lenses are used on Apple commercials lately?
The cinematography seems unified across the "Verse" ads like these:

https://www.youtube.com/watch?v=_4msNKgRQDc
https://www.youtube.com/watch?v=FbXYqHke9n8&list=PLHFlHpPjgk713fMv5O4s4Fv7k6yTkXwkV

Usually these prod. co's are under heavy NDA's so it's hard to find out who's shooting.
Anybody have any leads?

JMH

 

[NateWeaver]

Sure. Lance Acord is directing a few of the latest ones for Park Pictures (his company). Also look for directors from Green Dot, Biscuit.

It's a relatively safe bet that they are shooting on Alexas.

 

[Marc Wielage]

Those are beautiful, beautiful commercials, and the graphics work and editing makes them work exceptionally well.

I suspect the camera and lens aren't nearly as important as the people using them.

 

[J.M. Harper]

Sure. Lance Acord is directing a few of the latest ones for Park Pictures (his company). Also look for directors from Green Dot, Biscuit.

It's a relatively safe bet that they are shooting on Alexas.

Thanks, Nate. I'd seen that Lance Acord and Chivo Lubezki had been working on some of them. Makes sense that they're hiring the cinematographers as directors on these - very visually driven pieces. I hadn't heard of Green Dot before - I'll look into them. They do feel Alexa. Still curious about the lenses - they're sharp but they feel natural. They way the lenses hold the light and the camerawork makes it feel like documentary but very manicured and articulate.

 

[Daniel Grosseman]

Lubezki is shooting Apple ads with Alexas and Sumillux C lenses.

 

[J.M. Harper]

Thanks, Daniel. Were you on any of the sets?

JMH

 

[Timur Civan]

Lubezki is shooting Apple ads with Alexas and Sumillux C lenses.

That sounds about right.

 

[Marc Wielage]

Chivo Lubezki's work on Gravity was absolutely first-rate. He's one of the top guys out there today, and again it shows that it's not so much about the lenses and cameras; it's about the artistry and lighting choices of the cinematographer. I suspect he could use a $999 DSLR and still get terrific images.