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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Trademark clarification...

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Jannard

Jannard

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I just got an email from one of our customers asking about a "RED gallery" inside his website. We have no problem at all (in fact we encourage it) to point out RED footage or rental of RED cameras inside a company (that doesn't have RED in their name). It supports the RED family of image-makers.

If you really want to help us get through this, or if there is the slightest question about use, we would love it if you would add...

"RED® is a trademark of RED Digital Cinema"

It isn't mandatory, but this helps us in the fight against competitive use.

Just so you know we aren't blowing smoke up your skirt... LG released the Scarlet TV even after asking us permission and us turning them down. I guess they thought they could just "take it". Litigation was initiated in Orange County. My bet is that this is just the tip of the iceberg.

Jim
 
A friend and future Scarlet owner (the camera not the TV) saw the commercial for the TV awhile back and thought it might be for the camera, which I think is the definition of trademark infringement (can people confuse the offending product with the original...or something along those lines).

I'm sure there's no need to tell you, but I'd say Red has a solid case.
 
We are hearing about some very creative alternatives to using RED in the name that still make reference to the program. Now is the time to put your thinking caps on... :-)

Jim
 
Jannard said:
...
If you really want to help us get through this, or if there is the slightest question about use, we would love it if you would add...

"RED® is a trademark of RED Digital Cinema"

It isn't mandatory, but this helps us in the fight against competitive use.

...
Click to expand...

This works totally for me. Credit where credit is due!
 
The legal company name for my Red camera rental business is "Cherry Digital"... Cherry as in Red and Cherry as in the 1950's era version of 'leet.' We avoided the Red term intentionally.
 
Joseph Hutson said:
3Kproductions.tv :)
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Joseph, I'm not targeting you specifically here. This is really directed at everyone who is rushing to put 2K, 3K 4K, RED, etc... into their own branding....

So what do you do in a few years when 3K becomes the de-facto standard for consumer crap? :usd:

I'm not sure I understand the need for people to brand their business efforts on something that is only now. Why not something that transcends multiple options or levels of production?

Just based on name, why should I visit 3kproductions when I could visit "4K In the Road Studios". ...Just sayin'

...the 4K in the road thing is just a hypothetical name. Although, someone out there probably has it.
 
Jeff Kilgroe said:
Joseph, I'm not targeting you specifically here. This is really directed at everyone who is rushing to put 2K, 3K 4K, RED, etc... into their own branding....

So what do you do in a few years when 3K becomes the de-facto standard for consumer crap? :usd:

I'm not sure I understand the need for people to brand their business efforts on something that is only now. Why not something that transcends multiple options or levels of production?

Just based on name, why should I visit 3kproductions when I could visit "4K In the Road Studios". ...Just sayin'

...the 4K in the road thing is just a hypothetical name. Although, someone out there probably has it.
Click to expand...

nearsightedproductions.com is my official website, but 3Kproductions.tv will be easier for people to type in and remember.
 
Joseph Hutson said:
nearsightedproductions.com is my official website, but 3Kproductions.tv will be easier for people to type in and remember.
Click to expand...

Then you need to spend the marketing effort/dollars to make "Near Sighted" remembered by your clients. That is the essence of branding - with every contact with your client base, impress the name/logo/brand.

As an example, my last name is spelled rather oddly. "Morlan" rather than the more common "Moreland" or "Morland." If I want the production community to be able to find me, I have to impress my spelling in their memories. Google my name and I own the first page. Google the wrong spelling and I'm nowhere to be found. But, it is well worth the effort since my name is most representative of my work.

Of course, that could backfire, as it did with Edsel Ford. :)

Michael
 
Jeff Kilgroe said:
I'm not sure I understand the need for people to brand their business efforts on something that is only now. Why not something that transcends multiple options or levels of production?
Click to expand...

Very good point...

That in mind, I'm assuming 4k Ninjas will upgrade their name to 5k Ninjas or 5k & 4k Ninjas when EPIC ships :-)
 
How about becoming a great craftman and having your work and name speak for itself. If you create crap there is no marketing and publicity in the world that can save you. Just worry about using the Red technology and creating great work with it. Thats all.
 
4k.com.au

4k.com.au

www.4k.com.au is available for takeover :greedy:
 
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