Francesco Bonomo
Well-known member
I'm in London shooting at the moment and once again all I here about is ARRI ARRI ARRI, The big hire joints are just pushing it hard... why? I don't know why.
I cannot speak for London, but I can tell you at least one reason Alexa has become so successful here in Rome (and elsewhere in Italy), and this comes from a die-hard film lover: because, other than it being able to capture great looking images (just as good as Red One for most markets), and having a post workflow that's at least perceived as being easier, it's gotten LOTS of good publicity from camera assistants, and not "just because it's an Arri". Somehow, a lot of people feel immediately familiar with it, because it reminds most of ACs of cameras they've been using for years. So, unless there's a DP (or producer, director, client) who really wants to shoot on Red, when they realize they can get great looking images from both system but one feels more familiar, they go with that one. I'm not saying it's the #1 reason, but it has its influence, at least from what I've seen around here (and let's just say this is not a very digital-friendly place, at least for now).