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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Today at RED ...

This is very exciting news to hear.

There are a few red cool-aid fan boys on here that seem to be ready to cheer on anything Jim puts out. From what I have read of Marks advice and endorsements of products he has always been on the money with it. A class act he keeps quiet if he is not impressed with the product and when it comes to his endorsements I trust them 100%.

Glad to hear the primes are so good. Now how do I get my grubby hands on a set?
 
i feel bad for the guys who spent tons of money on glass from the 80s

yep...maybe people should think twice before buying 20 year old glass for 40k
---but---there is a big but for all the new lenses coming.

i guess optically they will perform very well.
but imho following things will decide:

Delivery
Mechanics
Delivery
and
Delivery
 
I've got a few of old lens that are still making great pictures and the best thing is they are still making me money.
Nothing wrong with old glass, especially Ziess MkIII f 1.3 super speeds... awesome little bottles.

Red glass will be awesome when it finally finally finally gets to us all. Cant wait.
 
yep...maybe people should think twice before buying 20 year old glass for 40k
---but---there is a big but for all the new lenses coming.

i guess optically they will perform very well.
but imho following things will decide:

Delivery
Mechanics
Delivery
and
Delivery

I'm gonna say the optical quality, mechanics & price will decide for most smart folks over delivery. Unless the glass is SO cheap you can ROI it quickly - or it's for personal use only - not for a rental model.

But given the fact that there are new, unproven choices - (I am aware of FOUR new sets of primes (other than REDs) making their debut at NAB) - I strongly suggest folks put optical quality as #1 in terms of decision making - obviously mechanics being a super close second.

Because, as the market floods ... the ones with the best optical quality and mechanics will rent the most often, and at the best rates. When people rent lenses - they don't care how long it took the rental house to get them.

I have a funny feeling that after NAB it will take much longer to get delivery on an Optimo 24mm-290mm or set of Cooke S4s that a set of RED PRO PRIMES.

But I guess we shall see ...

I do think folks make a LOT of assumptions about what RED can deliver and when they can deliver it. I know I do, and I'm almost always wrong. You gotta remember that RED is a very young company, growing very fast and learning every day.

Very exciting that we all have more affordable choices isn't it!
 
Mark I envy you. But thank you so much for the updates. It's sad when a day goes by without some new announcement and I somehow feel cheated. You've helped make my day. They scarlet footage helped too. Btw, any chance you snapped a shot of the two lenses on the projector? Or rather, the projected frame? :D So long as you don't have any RED ninja's visit you in the middle of the night for it.

-Josh
 
I have a funny feeling that after NAB it will take much longer to get delivery on an Optimo 24mm-290mm or set of Cooke S4s that a set of RED PRO PRIMES.

But I guess we shall see ...

I do think folks make a LOT of assumptions about what RED can deliver and when they can deliver it. I know I do, and I'm almost always wrong. You gotta remember that RED is a very young company, growing very fast and learning every day.

I like to think you are right. Jim knows a thing or two about creating a company from the ground up... and about delivering large numbers, hehe, I guess that goes for specs too.
 
The 1st year we manufactured sunglasses at Oakley, we made about 5,000 pairs (as memory serves). A couple of years ago Oakley made about 10,000,000 pairs. You don't start a garage operation going Mach 8 with your hair one fire. You start slowly and build on something worthwhile. That's what we are trying to do at RED. We are not the same company we were a year ago. And hopefully we'll be a better one tomorrow...

I just realized that RED sold almost as many RED ONEs in the 1st year of production as Oakley sold sunglasses the 1st year of production. Pretty scary.

Jim
 
Very exciting about the lenses. Can't wait to see them. If Mark says they're good... they're good.

One question about the lenses - how frequent are the focus markings? I remember eying the prototypes last year [granted, very old prototypes] and not being blown away by the frequency of the focus marks. There might be a jump from 20' to 50' on a lens where such a jump is a bummer. Are there additional marks now? Or - Mark - enough to make the lenses comparable to their apparent newfound peers?

Good stuff...
 
Better get moving... I want to see 10,000,000 pocket 3k cameras a year by 2030. And 5,000 56k stereo cameras.

PS: You will never be able to do that Jim. Never! :whistling:
 
Two years ago at IBC I had a talk with Geoffrey Chappell, Cooke director of sales at Cooke IBC stand.

He said that now everybody starts to make PL lenses even RED.

I ask him about a comparison between Cooke and Arri/Zeiss PL lenses and he said that

optics and mechanics in German lenses are pretty good

but what makes a difference is that with Cooke products always

"you can trust the marks on these lenses and on the S4/i read-out, in the studio and on location, regardless of temperature shift."

"Why?" I asked.

Just because at Cooke Optics Ltd., on every single lens each mark is guaranteed handmade or measured, controlled, proved by hands

from the lens/optical measure specialist that (he said) is not sure about any other lens manufacture even Arri/Zeiss.

That sort of the lens handcraft mark guarantee makes Cooke lenses pretty expensive.

At the end we concluded together that today everybody would be able to produce PL lenses but

the combination of optical design, colour balance, a true T2 aperture, index marks, focus scaling, focus movement (mechanics),

reliability and service are main features what make Cooke S4 lenses unique in the whole industry.
 
Amazing... More lenses are coming out.. Let's hope it will be soon.. I like to stick to PL mount.
 
Mark, it seems that the real art in lens making comes from the coatings. Anyone with the right tools can grind a precision lens these days but without great coatings to reject flare and internal reflection they aren't much good.

So - how do the Red Pros line up in that regard? Good coatings, low flare?

Also how do they look from a rental house point of view? Are they easy to maintain, quick to shim, etc?
 
Mark, it seems that the real art in lens making comes from the coatings. Anyone with the right tools can grind a precision lens these days but without great coatings to reject flare and internal reflection they aren't much good.

So - how do the Red Pros line up in that regard? Good coatings, low flare?

Also how do they look from a rental house point of view? Are they easy to maintain, quick to shim, etc?

Believe it or not, we know just a little bit about optical coatings. We have had electron beam gun vapor deposition equipment for almost 20 years.

Jim
 
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