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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Those big budget features

U

utku sonmezer

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I wonder if those big budget Hollywood productions which use the red epic camera system, actually rent the camera? In other words, are they paying the rental fee to red or are they getting the camera for free. For example when spiderman or hobbit started shooting red epic wasnt released yet. So how can you rent a camera which is basicly a prototype? Im not gettin this. Like Steven Soderbergh shot the film Che with the first red one. Did he pay for the camera or the camera was given to him for free in order to promote the product.
 
Soderbergh bought two RED ONE prototypes to shoot Ché. He has gotten every upgrade and used them on The Informant, Girlfriend Experience, Haywire and Contagion. They were also used on The Social Network.

Other big budget projects have gone through rental companies like Panavision, Keslow and Otto.

PJ bought his cameras.

No freebies from RED. We can't afford development costs and give stuff away... although some would suggest we are not charging enough for our cameras...

Jim

utku sonmezer said:
I wonder if those big budget Hollywood productions which use the red epic camera system, actually rent the camera? In other words, are they paying the rental fee to red or are they getting the camera for free. For example when spiderman or hobbit started shooting red epic wasnt released yet. So how can you rent a camera which is basicly a prototype? Im not gettin this. Like Steven Soderbergh shot the film Che with the first red one. Did he pay for the camera or the camera was given to him for free in order to promote the product.
Click to expand...
 
Jannard said:
Soderbergh bought two RED ONE prototypes to shoot Ché. He has gotten every upgrade and used them on The Informant, Girlfriend Experience, Haywire and Contagion. They were also used on The Social Network.

Other big budget projects have gone through rental companies like Panavision, Keslow and Otto.

PJ bought his cameras.

No freebies from RED. We can't afford development costs and give stuff away... although some would suggest we are not charging enough for our cameras...

Jim
Click to expand...

Random question Jim, but how do you go migrate from awesome sunglasses to one of the most advanced cameras in history.. More like why? And thank you, I love your sunglasses and your cameras.. If you only had microwave food that was healthy I'd be a happy dude!
 
Justin marx said:
Random question Jim, but how do you go migrate from awesome sunglasses to one of the most advanced cameras in history.. More like why? And thank you, I love your sunglasses and your cameras.. If you only had microwave food that was healthy I'd be a happy dude!
Click to expand...

Not to speak directly for Jim,

But I am guessing the "why" is the same "why" we are all here.
 
Every good brand has it's own origin story, oftentimes posted publicly for a number of reasons. Here's what http://www.red.com/history has to say:

Describe it as a perfect storm. A mad scientist, with the passion and resources to make his dreams come true, a team of brilliant specialists that shared his passion and, finally, the moment in history when the technology would be possible. All factors were necessary for the dream to be realized. The genesis of RED stirred in 2005, with the first RED ONE camera being delivered in August of 2007. Jim Jannard, the owner and founder of sportswear and sunglass icon, Oakley, set out to realize his ultimate quest, to build the world's best cameras. Starting literally out of a warehouse garage, he and a small group of pioneers changed the face of the motion picture industry. Based on the RAW file capture of digital SLRs, the RED team engineered a camera capable of recording RAW, 4K images at up to 30 frames per second. Digital cinema, on a modern scale, was born.
Click to expand...


There's more there as well, regarding the early prototypes and so on. Boy how far we have come from a little wooden box with a Sigma lens strapped to the side...

In short, though, Jim likes cameras. A lot. But he wasnt happy with what was available on the market. So he decided to change the market :beer:

Honestly, I'm still holding out for some sort of RED documentary. It would be fascinating if from a business and branding perspective, let alone the camera developent and hardware/software side of things.
 
Jannard said:
Soderbergh bought two RED ONE prototypes to shoot Ché. He has gotten every upgrade and used them on The Informant, Girlfriend Experience, Haywire and Contagion. They were also used on The Social Network.

Other big budget projects have gone through rental companies like Panavision, Keslow and Otto.

PJ bought his cameras.

No freebies from RED. We can't afford development costs and give stuff away... although some would suggest we are not charging enough for our cameras...

Jim
Click to expand...

By the way, anyone who feels RED is not charging enough for their Cameras, feel free to donate the difference towards my future Feature Film budgets. Thanks.
 
For Sure you charge less than what you give us Jim, that's why you have that much Slaves
Other Companies Charged their customers even for software upgrade, i can't imagine that
 
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