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The Psychology Of Color Grading & Its Emotional Impact On Your Audience

rand thompson

rand thompson

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The Psychology Of Color Grading & Its Emotional Impact On Your Audience


By NOAM KROLL


Article
https://noamkroll.com/the-psychology-of-color-grading-its-emotional-impact-on-your-audience/


The-Psychology-Of-Color-Grading-Its-Emotional-Impact-On-Your-Audience-Before-After.jpg
 
Thanks James! if I can find more info of related material I will.
 
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Color grading fads like teal & orange, log look, and that weird dirty green are really obnoxious. And if you can include underexposure, that too. It doesn't sell tickets. You see a lot worse in commercials and still photography. It's worse than masturbation because there's no happy ending.
 
Karim,


I think most people think, "well that guy's movie got alot of attention and notoriety maybe I can just do what that guy did an get the same amount of attention". "I don't have his skill or his talent, maybe if I just copy the look of his film that will be enough".
 
Rand,
Thanks for posting this informative material. I thought I understood color theory pretty well but there was definitely more here and I like that.
Best regards, Mark

PS: It may be understatement but it would seem that Karim didn't find this post as interesting as I did.
 
You're Welcome Mark!

I think I've learned from the articles and Videos I've posted that it's not so much about getting a perfect looking image but how you can further help convey the filmmaker's intent with every individual graded image.
 
Subtle shifts in color make a huge difference in the reaction by the viewer. Even in landscape and wildlife a little tweak makes a difference in how the image is regarded. Sometimes the grade is just bringing the captured image closer to the videographer's perception of what the scene looked like. But other times a goal reaction is what one wants.

I know the Matrix trilogy was heavily graded to create a perception/reaction in the viewer. It just happened to use the teal/orange scheme. Many, many view the trilogy without realizing there was a grade applied. They simply watch and react. I am certain this was the goal and it is accomplished through skillful knowledge of psychology and art.

As a shout out to you - I don't know how much time you spend on the web but I expect "a lot" and that effort is much appreciated when you forward/share what you find. The topics all circle around the general theme of video/photography but sometimes something comes in from the outer planets that opens a new door to "interesting". A simple sum is "thanks a lot".
 
Mark A. Jaeger said:
Subtle shifts in color make a huge difference in the reaction by the viewer. Even in landscape and wildlife a little tweak makes a difference in how the image is regarded. Sometimes the grade is just bringing the captured image closer to the videographer's perception of what the scene looked like. But other times a goal reaction is what one wants.

I know the Matrix trilogy was heavily graded to create a perception/reaction in the viewer. It just happened to use the teal/orange scheme. Many, many view the trilogy without realizing there was a grade applied. They simply watch and react. I am certain this was the goal and it is accomplished through skillful knowledge of psychology and art.

As a shout out to you - I don't know how much time you spend on the web but I expect "a lot" and that effort is much appreciated when you forward/share what you find. The topics all circle around the general theme of video/photography but sometimes something comes in from the outer planets that opens a new door to "interesting". A simple sum is "thanks a lot".
Click to expand...


Mark Thanks Again! I spend alot of time trying to learn from the internet as well as other places so that I can always further improve my skills. My thing is I want to be better than I was a year ago, a month ago, a day ago, an hour ago. I never can understand those people who simply just want to just be good enough and nothing more. I always try to share from all of places I've gathered info from so that others can learn what I learned or even more.
 
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