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Many of you know that I started Oakley with $300. Well... that was quite a 30 year ride. Incredible actually...
But I have to say that I have never had so much fun since I starting RED.
This ride is hard to describe. It trumps all others. And nothing is close.
At Oakley... we had an incredible fan base. Still do. At RED... we have an INCREDIBLE fan base! One that inspires us to do our best work times forever.
Many of you know that I started Oakley with $300. Well... that was quite a 30 year ride. Incredible actually...
But I have to say that I have never had so much fun since I starting RED.
This ride is hard to describe. It trumps all others. And nothing is close.
At Oakley... we had an incredible fan base. Still do. At RED... we have an INCREDIBLE fan base! One that inspires us to do our best work times forever.
The competition at Oakley was strong. RayBan. Vuarnet. A hundred others. The competition at RED is Sony, Arri... BIG guys. Really BIG guys. And a ton more. Competition on steroids.
There is nothing like real competition to help you decide who you are. Can you lead? Or do you follow? What is the future? Do you define it? Or do you just sink in the abyss of history?
We work 24 hours a day to serve our customers and attempt to deliver the future. When you Google "you have to kill us to beat us"... RED should be the 1st thing you see. If not, Google sucks.
My life has been dedicated to making a difference and delivering the future. You get to decide if we pass or if we fail.
Bring it.
Jim
That fire is what makes this such a unique and close community. The people who are drawn to it have become my best friends. It's incredible.
Yesterday we brought our Epic to a small fruit market in Kamchatka, Russia and a guy with only 3 gold ( not real gold) teeth came running out from his booth all smiles talking away in Russian and pointing at the Epic around my neck.
Next thing I know he throws his arm around my shoulder and hands his mobile phone to our fixer and wants his picture taken with me and the EPIC.
He was so excited, and it was a lot of fun trying to talk to him. We ended up getting a lot of good b-roll in that market.
So RED is obviously known in the most remote places on the planet. Well done!
No offense but I imaging that Sony, Arri, Canon and others see you and your Company as a "Pain in the a$$" you annoy them, keep them up at night, tossing and turning in their big feather beds. They think to themselves "why don't they just go away" they secretly admire you but never want to admit it, they don't like you and wish you were never born or wish Red never happened. Now they have to figure out how to live in the same community with you, smile and shake your hand then grumble under their collective breaths as they walk away. Keep it up, keep being that annoying, pain in the a$$, keep doing what your doing. Maybe a few suits will hate you but thousands of guys and gals in tee shirts love you.
wow such a good storiesOne of my fondest EPIC memories is going through the security in Amsterdam, and having the security with clear anxiety say sir, it is important we check your bag right now!!! Some worried passenger heard and also wanted to know what was in it. When I opened the bag, he said to the officer next to him, get Bas urgently!!! The passenger moved off quickly thinking something bad was going to happen. A few shouts out loud to a officer on the other-side of the room got every bodies attention. Bas came running, shouting what do we have!!! The excited guys shouted back AN EPIC, and some exchange in Dutch!!! Bas broke into a run, and the whole terminal was now trying to find a place to duck or hide before this EPIC went off. Bas was excited as the other guy. Bas looked at me, and said, do you mind sir if I hold it just once?? I have been waiting for one of these to come through here, and this is the first! He handled with extreme car, posed for a picture, and said his day was made. I think about 10 people on the flight asked me what an epic was, and why it was so special. I'm sure I said something cheesy like it makes dreaming possible or something like that.
Thanks Jim for always bringing it. From sponsoring a whole gang load of my snowboarding films to making the camera that took me to the next level of my career.
Stoked to be a part of your world. Can't wait to see what the future brings.