Mark Warren
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This development throws up so many fascinating issues, but if a great deal of people were confronted by, and disliked the preview screening, then they've got a problem.
Sometimes these "problems" are just gently pushing people towards change, but nevertheless, it's a development they will be discussing seriously. I might add that this release of 10 minutes of footage may have been a deliberate test of suitable length, with carefully selected visuals, to assess audience reaction to the technology.
There IS an issue about what people are used to seeing and like seeing, and expect to see. The Mona Lisa or Rembrandt paintings are not hyper clear, are considered masterpieces, yet other styles are different and are also considered so.
For so long people have wanted "video" to look "like film" and in particular, epic films to look a certain way. (More Rembrandt than video.)
Now not only in capture but in exhibition we are moving into an area of what "like film" means, there are a lot of subtle things, and ultimately the mass of public will decide what they like best I guess, and whether things will shift. Technology providers (such as RED) can claim to give artists multiple choices and styles to express themselves and ultimately the market response will determine what styles make the most money, are most popular, or endure.
We are currently somewhere in the Twilight Zone between traditional filmmaking and bona-fide immersive virtual reality, the stuff previously of science fiction, and which still may be decades or centuries away.
Sometimes these "problems" are just gently pushing people towards change, but nevertheless, it's a development they will be discussing seriously. I might add that this release of 10 minutes of footage may have been a deliberate test of suitable length, with carefully selected visuals, to assess audience reaction to the technology.
There IS an issue about what people are used to seeing and like seeing, and expect to see. The Mona Lisa or Rembrandt paintings are not hyper clear, are considered masterpieces, yet other styles are different and are also considered so.
For so long people have wanted "video" to look "like film" and in particular, epic films to look a certain way. (More Rembrandt than video.)
Now not only in capture but in exhibition we are moving into an area of what "like film" means, there are a lot of subtle things, and ultimately the mass of public will decide what they like best I guess, and whether things will shift. Technology providers (such as RED) can claim to give artists multiple choices and styles to express themselves and ultimately the market response will determine what styles make the most money, are most popular, or endure.
We are currently somewhere in the Twilight Zone between traditional filmmaking and bona-fide immersive virtual reality, the stuff previously of science fiction, and which still may be decades or centuries away.