Lorenzo Straight
Well-known member
Saw is at 24p today. Best darn movie I've seen in a long while.
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Does anyone even know how the studio is going to determine success of HFR for this film? They've released it on 450 screens across the US so they cant exactly judge it off box office results. So what? Reviews?
Ticket sales. The theatre chains are now making specific mention of the various presentations on the ticketing so that they can track what people are buying. At the theatre I go to, there is HFR3D, 3D, 2D, and a digital IMAX-like 3D known as XTREME. All the listings and tickets say which is which and after the first week or two, they will have a measure of success based on continuing ticket sales for HFR3D screenings.
Ticket sales is a poor indication of whether 48fps is considered a "success" IMO. For instance, I have (below) zero interest in this film's subject matter other than the 48fps. I will go and see this in 48fps purely to check out the tech. Once that's done for me, I will not go and see films 2 and 3 in the series. If there are others like me, then ticket sales alone will be in part a measure of curiosity and the 48fps box office might drop for 2 and 3. I might add that getting crowds to a film based on allegedly new and astounding tech that simply *must* be checked out is something I observed in the marketing of 'Avatar'. Blockbusters often rely on "must-see" special effects and "must-see" technology more than the story themselves. This is not new though, however, I remember the 1978 'Superman' film being marketed along the lines of "must-see" how they made him fly. And there's many examples that pre-date this. Anything to get bums on seats I guess and vacuum $$$ out of your wallet.
FRIDAY 11:15 PM, 4TH UPDATE: This is the largest Christmas release of all time. The latest from my esources has The Hobbit: An Unexpected Journey looking around $37M and $96M for the weekend with an ‘A’ CinemaScore from audiences. (My Warner Bros insiders peg the numbers tonight at $36M-$39M and the weekend at $81M-$89M. I’ll know more specifics in the morning.) There are two records shattered – biggest December Friday and biggest December weekend for the domestic box office.
My insiders believe it’s very possible for the movie to end this weekend with approximately $200M worldwide. Yowza! In the U.S. and Canada, MovieTickets said box office advance tickets for the pic accounted for nearly 91% of sales going into Friday, with nearly 18% coming from those wanting to see the film in standard 3D format, 8% in High Frame Rate 3D, and 7% in IMAX 3D.
There was certainly something "off" with the opening sequence with old Bilbo and Frodo messing about in the house. Highlights were definitely blown out and it was not caused by the projection. Also, not sure if anyone mentioned this already, but I felt the sound mix was quite odd in the opening sequence: dialogue did not sound like it usually does in movies. It was more like "live theater", which is kinda fitting on hindsight.