Lawrence Bansbach
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I believe he was referring not to a reflex optical finder but to a rangefinder.Boy how much more clear does RED need to state that they are not going to do an optical finder? The cost would be astronomically more money.
Jim wouldn't be doing it if there were little profit potential. Red doesn't have the overhead or the vested interests of a Panasonic or Sony, plus in some ways the Red cameras are simpler (e.g., with one chip there's no prism block, and with RAW output there's no need for circuits, or the associated licenses, to encode the various HD and SD formats). Look, even Canon, Nikon, and Panasonic are getting into the act, but in a limited way. If they really cared about competing with Red, they could come up with a dSLR that does what Scarlet does. But the market is pretty small -- tens or low hundreds of thousands of units rather than millions -- to go too much further than providing some HD video capability in a relatively cheap piece of equipment. For them highly functional HD video cameras are big-ticket items. The digital-cinema market is all Red does, so there's no real chance of the low end cannibalizing the high end.It actually doesn't seem feasible to make a camera like this for the cost they are selling it for. Never mind making a profit. (I guess the idea is to make a profit 5+ years in after initial delivery)